Top Senior Marketing Jobs in Buffalo, NY

Lead integrated marketing campaigns and manage partnerships to ensure brand consistency and effective project management across channels in a fashion or lifestyle brand.

Develop and execute the Americas regional marketing strategy to drive brand awareness and demand generation. Collaborate with sales, corporate marketing, and partners to run integrated campaigns, digital programs, events, PR, and content. Manage budget, track performance metrics, support sales enablement, and localize global initiatives to regional needs while identifying market trends and optimizing ROI.

Lead strategy and hands-on execution for landing page optimization and experimentation across paid acquisition. Build and publish pages in a CMS, design A/B and multivariate tests, analyze results, and partner with Product, Paid Media, Analytics, Brand, Clinical, and Compliance to improve conversions and first-visit bookings. Establish repeatable testing programs, map ad creative to targeted experiences, and ensure healthcare compliance and trust in patient-facing content.

Lead paid marketing for new DTC products, managing strategy and execution autonomously while collaborating with cross-functional teams. Drive product launches and performance measurement across multiple channels.

Own and optimize paid acquisition (Google Ads, Microsoft Ads), drive cost-efficient scalable growth, build reporting and dashboards, use AI tools for analysis, launch and run paid social (Meta), partner on landing pages and strategy, and communicate performance to stakeholders.

Lead full-funnel growth for a telehealth brand, owning paid acquisition across Meta and Google, CRO and landing page builds, experimentation, reporting, and revenue-focused optimization.

Develop product messaging and positioning, lead go-to-market strategy and integrated marketing campaigns, enable sales with collateral and training, and perform market, competitor, and customer research to inform product differentiation.

Build and lead Cresta's global partner marketing function, designing scalable programs and messaging for ISVs, SIs, GSIs and cloud marketplaces. Drive partner-sourced/influenced pipeline, enablement, analytics, KPI dashboards, CRM/PRM/marketing automation integrations, and cross-functional GTM alignment to accelerate revenue and product positioning.

Lead marketing strategy and execution for Project Farma, driving lead generation, ABM, digital channels, content, PR, events, and metrics. Manage budget, mentor team, collaborate with business development and sales, and use data to optimize campaigns and growth.

Lead global product marketing for Striim's real-time data streaming, CDC, observability, and AI-agent platform. Define go-to-market strategy, positioning, launches, sales enablement, competitive analysis, and analyst/partner engagement to drive pipeline, adoption, ARR, and category leadership.

Lead product marketing for VulcanForms' Industrials offering, defining positioning, go-to-market strategy, and customer messaging. Partner with engineering, commercial, production, and customers to create technical marketing materials, enablement, launch plans, and executive narratives. Monitor market, regulatory, and competitor shifts and support sales and program reviews to drive adoption.

Lead performance marketing strategy and execution for high-value accounts across multiple paid channels. Own campaign planning, QA, budget pacing, optimizations, measurement (MMTs/LRAs), reporting, client communication, and mentoring. Integrate Power Digitals nova tools and AI to deliver actionable insights, testing roadmaps, and strategic recommendations that drive revenue and client retention.

Manage design, QA, launch, and operational health of transactional messaging across email, push, SMS and other channels. Translate product requirements into executable campaigns, validate payloads and personalization, troubleshoot production issues, run experiments, maintain documentation, and coordinate cross-functional stakeholders to ensure reliable, compliant messaging at scale.

Lead a team to plan, execute, and optimize global marketing automation and email campaigns using CDP and marketing automation platforms. Oversee campaign strategy, audience segmentation, measurement, A/B testing, processes, and cross-functional integration to drive acquisition, engagement, and retention.

Lead measurement, analysis, and optimization of marketing performance and revenue. Build dashboards, run campaign and customer analyses, provide attribution and ROI insights, support A/B testing and forecasting, partner cross-functionally to improve acquisition, conversion, retention, and revenue outcomes, and present recommendations to leadership.

Lead a team of 2-3 marketing operations professionals to own end-to-end lead management, including lead scoring, funnel design, nurturing, and marketing automation. Drive cross-functional initiatives with marketing, sales, and ops, optimize HubSpot and Salesforce workflows, establish governance, and influence senior stakeholders to scale processes in a high-growth B2B environment.

Lead go-to-market and release marketing for assigned products: craft positioning, messaging, launches, enablement, and client engagement; produce sales/buyer assets; track launch and adoption metrics; partner cross-functionally to drive adoption and business outcomes.

Lead outbound and ABM programs and manage the SDR team to generate qualified pipeline. Build and execute coordinated campaigns, own the MQL-to-SQL process, improve CRM workflows and lead scoring, partner with Sales and Ops, and measure/optimize funnel and SDR performance.

Lead research and thought leadership on digital marketing, commerce, advertising, PIM/PXM and AI. Produce actionable insights, advise clients and sales, present at events, mentor analysts, and improve research processes while supporting business growth.

Lead development and execution of integrated marketing campaigns to drive awareness, audience growth, and engagement. Oversee digital, email, web, social, paid media, CRM, and website strategy. Manage campaign planning, budgets, analytics, cross-department collaboration, festival marketing, team leadership, vendor relationships, and project timelines to ensure on-time, on-brand delivery aligned with organizational priorities and equity-centered practices.

Lead product positioning and messaging for Techbridge products, translate technical features into customer-focused benefits, create sales and marketing assets, collaborate cross-functionally, use qualitative and quantitative insights to inform strategy, manage product timelines and campaign execution, and measure program performance.

Lead and own Help Scout's paid and performance marketing strategy to grow signups and revenue. Manage channel mix, creative, bidding, and budget allocation; evaluate new channel investments; partner with Sales/RevOps to tie paid spend to pipeline; align paid and organic acquisition; own AI-driven discovery presence; run rapid experiments; and build a 12–18 month roadmap for scaling the function.

Lead and coach a small product marketing team covering Data Quality, Governance, MDM, and Integration. Own segment narrative, messaging frameworks, launches, cross-functional alignment, sales enablement, AI adoption, and competitive/analyst input to drive pipeline and measurable outcomes.

Lead ecommerce merchandising and integrated marketing across three brands. Own Shopify storefronts, taxonomy, onsite search, promotions, experiments, and measurement. Build and manage a merchandising team, translate commercial priorities into site and campaign execution, and drive improvements in conversion, AOV, retention, and revenue using data and AI-enabled workflows.

Lead enrollment strategy for a portfolio of large employer and health-plan clients: diagnose engagement gaps using data, design and run client-specific activation plans, influence stakeholders, coordinate cross-functional execution, and build the Enrollment Marketing function and playbooks to scale enrollment and activation.