The Role
Our Content Marketing team at Wpromote is looking to add a Senior Content Marketing Manager to develop, execute, and optimize content strategies that drive measurable business outcomes across organic search, AI-powered search experiences, and integrated marketing campaigns. Reporting to the Director of Content Marketing, you’ll serve as a strategic partner to clients, translating business priorities, audience insights, and performance data into content programs that build brand authority, increase discoverability, and support key objectives.
In this role, you’ll independently manage client relationships and content programs, navigate complex needs and workstreams, and collaborate across SEO, Paid Media, Social, Digital PR, Creative, and Analytics. You’ll also leverage modern content workflows and emerging tools to improve the efficiency and impact of client work.
You Will Be
- Independently owning content strategy and execution across a portfolio of clients, including complex accounts and multi-workstream engagements
Serving as a trusted client partner by translating business goals, audience needs, and performance data into clear content priorities and recommendations
Developing strategic content roadmaps that connect organic search, AI-powered discovery, brand authority, audience engagement, and broader marketing objectives
Identifying and prioritizing content opportunities through keyword and audience research, competitive and content performance analysis, and evolving search behaviors
Leading client conversations and presentations, clearly communicating strategic recommendations, results and next steps
Developing editorial calendars, content briefs, optimization plans, and integrated campaigns while maintaining strategic alignment and editorial quality
Partnering with SEO, Paid Media, Social, Digital PR, Creative, and Analytics teams to develop connected content programs and amplification strategies
Evaluating content performance, identifying actionable insights, and recommending adjustments based on KPIs and business impact
Leveraging AI tools and modern workflows to improve the efficiency and quality of content research, planning, development, and analysis
You Must Have
6+ years of experience in Content Marketing, SEO Content, Editorial Strategy, or a related agency or in-house marketing role
Experience independently developing and managing content strategies that drive measurable performance across organic search, engagement, or broader business objectives
Demonstrated experience applying SEO best practices and AI-powered search insights to content strategy, development, optimization, and performance measurement
Experience translating audience research, keyword data, competitive insights, and content performance into prioritized strategic recommendations
Experience creating and managing a variety of content formats, including website content, blogs, thought leadership, and integrated digital marketing assets
Proven ability to manage multiple clients, complex workstreams, and competing priorities in a fast-paced environment
Strong client-facing communication and presentation skills, including the ability to clearly explain strategic recommendations, results, and tradeoffs
Experience collaborating with cross-functional teams across disciplines such as SEO, Paid Media, Social, Digital PR, Creative, and Analytics
Experience using marketing and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude
Preference: Experience working with enterprise-level, B2B or B2C client accounts.
Skills Required
- 6+ years of experience in content marketing, SEO content, editorial strategy, or a related agency or in-house marketing role
- Experience independently developing and managing content strategies that drive measurable performance
- Experience applying SEO best practices and AI-powered search insights to content strategy, development, optimization, and measurement
- Experience translating audience research, keyword data, competitive insights, and content performance into strategic recommendations
- Experience creating and managing website content, blogs, thought leadership, and integrated digital marketing assets
- Ability to manage multiple clients, complex workstreams, and competing priorities in a fast-paced environment
- Strong client-facing communication and presentation skills
- Experience collaborating with SEO, Paid Media, Social, Digital PR, Creative, and Analytics teams
- Experience using Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude
- Experience working with enterprise-level, B2B, or B2C client accounts
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
