Top Marketing Jobs in Baltimore, MD

Develop executive-facing positioning, messaging, and adoption materials for a banker-focused platform. Produce a concise North Star narrative, persona-based value props, launch and activation plans, competitive insights, demo scripts, and storyboards for a vision video. Align strategy across Product, Design, Engineering, and AI to drive internal adoption and daily usage.

Own go-to-market and adoption campaigns for developer-focused product areas: build lifecycle campaigns, design and optimize web pages, produce case studies and enablement, gather market insights, and run creative brand projects. Lead end-to-end product launches, collaborate across Product, Sales, and Marketing, and optimize self-serve funnels to drive activation, retention, and revenue.

Lead marketing strategy and performance for the Nurse Practitioner segment across awareness, acquisition, engagement, and retention. Use customer insight and analytics to set positioning, campaigns, offers, and lifecycle programs; partner with channel teams and agencies; prioritize testing and measurement; and manage and develop a team of marketing managers and coordinators.

Lead GTM vision, narrative, and execution for hosting, agentic and related portfolios. Build and scale product marketing, drive product launches, competitive intelligence, sales and partner enablement, and align cross-functional teams to drive adoption, pipeline, and revenue.

Oversee marketing automation, email strategy, and lead management using Marketo. Manage a team and improve program performance through AI.

The Senior Director of Growth Marketing will lead customer acquisition and retention initiatives, optimizing marketing strategies and improving funnel performance.

This role involves developing and executing product-led growth strategies, optimizing marketing funnels, and creating compelling narratives for audience engagement.

The Growth Marketing Manager will develop and execute a product-led growth strategy, manage audience development, optimize funnels, and create impactful marketing campaigns while collaborating with product and design teams.

The Head of Marketing will build brand strategy, lead generation, and market presence while working with executives to translate technical expertise into compelling narratives for enterprise buyers.

Lead strategy and execution for vertical marketing, defining positioning, developing campaigns, and driving revenue growth within a specific industry segment.

Lead product positioning, enablement, go-to-market execution, and adoption strategy. Create messaging, sales and in-app enablement materials, run webinars and content, track product usage, and partner cross-functionally to drive adoption and revenue in investment management.

The Director of GTM, Partnerships leads the commercial lifecycle in partnerships, focusing on relationship building, strategic operations, and financial management.

Own paid acquisition, creative strategy, funnel and lifecycle optimization, and experimentation to improve CAC, conversion, and payback. Partner with agencies and internal teams to launch high-performing ads, landing pages, and reactivation flows that drive measurable member growth.

Lead integrated marketing and communications for the College of Education, Health, and Society to drive enrollment and reputation. Develop omni-channel plans, manage content and vendors, execute media relations, oversee digital marketing, serve as liaison to university communications and the dean, and measure progress against enrollment and branding goals.

The Communications & Marketing Coordinator will assist with communication strategies, manage social media, update the website, and support events.

The Marketing Operations Program Specialist oversees marketing operations projects, coordinates with teams, identifies AI opportunities, and manages documentation to support MBD's initiatives.

The Senior Marketing Operations Coordinator manages billing portfolios, provides support to regional managers, and analyzes billing processes to improve efficiencies while collaborating across teams and training staff.

Lead consumer lifecycle strategy and execution across email, push, and in-app channels. Build and run complex CRM campaigns, analyze performance, run experiments, and automate journeys to drive product adoption, engagement, retention, and revenue. Collaborate with product, data, CRM ops, and compliance/legal to ensure regionally compliant marketing.

Lead email marketing strategy including segmentation, personalized content, deliverability/spam remediation (SPF/DKIM/DMARC), performance monitoring, A/B testing, optimization, and daily/weekly reporting to improve engagement and conversions.

Lead go-to-market strategy and execution for broker-facing insurance products. Manage email campaigns, broker segmentation, CRM data hygiene, and a library of sales enablement assets. Translate complex program details into clear marketing materials, collaborate with sales and underwriting for feedback, and measure campaign performance to optimize engagement.

Manage commercial property & casualty submissions: evaluate risks, prepare applications and proposals, obtain and negotiate quotes with underwriters, and bind/issue policies in partnership with sales and carriers.

Lead marketing AI deployment and measurement: identify and prioritize AI opportunities, manage cross-functional rollouts, build attribution and KPI reporting in Power BI, improve data architecture and quality, run journey and lead-scoring analyses, and shape GTM tools and processes to optimize pipeline and revenue.

Develop partner 'better together' messaging, create partner- and customer-facing content, and execute cross-funnel demand generation campaigns. Produce enablement assets (decks, playbooks, briefs), coordinate solution launches with Product/Sales/Alliances, maintain partner portal content, track partner-sourced pipeline, and collaborate across teams to optimize campaign outcomes.

Lead Joists new customer acquisition strategy and execution across Web, iOS, and Android. Own multi-million paid media budget, forecasting, channel orchestration, experimentation roadmap, and measurement. Partner with paid media, SEO, analytics, product marketing, and lifecycle teams to optimize CAC, conversions, and growth performance, and report results to senior leadership.

Manage integration project tracking and executive reporting for multiple acquisitions. Coordinate cross-functional workstreams, maintain trackers and action registers, investigate and resolve blockers, and support marketing operations (CRM/marketing automation, campaign tracking, sales enablement, websites) and reporting. Provide exposure to senior leadership and grow into broader Marketing & Strategy responsibilities.