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Hailley Griffis Hailley Griffis
Updated on March 20, 2025

Should You Be Pitching Podcasts?

Podcasts have become a fixture of daily life, and you may be able to promote your company as a guest on one. Here’s a guide to tapping into this marketing channel.

Should You Be Pitching Podcasts?
Will Pearson Will Pearson
Updated on March 20, 2025

5 Reasons for Ignoring Email Marketing — Debunked!

There are lots of excuses for not focusing on your email marketing program, and they all have one thing in common: They’re wrong.

5 Reasons for Ignoring Email Marketing — Debunked!
Jeff Link Jeff Link
Updated on March 20, 2025

The Best Mobile Rewards Programs Know How to Build Momentum

Customer-loyalty apps should create feedback loops with compounding effects.

The Best Mobile Rewards Programs Know How to Build Momentum
Przemek Chojecki Przemek Chojecki
Updated on March 20, 2025

Step Up Your Content Marketing Game With AI

We’re living in the age of content. Content marketing is a great way to grow your brand, and you should be using AI tools to scale faster than your competitors.

Step Up Your Content Marketing Game With AI
Will Pearson Will Pearson
Updated on March 20, 2025

How to A/B Test Your Email Marketing Program

In email marketing, you only get one shot to convey your message. To make sure you’re getting things right, you need a good routine for A/B testing your campaigns.

How to A/B Test Your Email Marketing Program
Hal Koss Hal Koss
Updated on March 20, 2025

Audience Development Turns Visitors Into Regulars

Building a loyal following is about playing the long game.

Audience Development Turns Visitors Into Regulars
Matt Caiola Matt Caiola
Updated on February 25, 2025

AI-Powered Search Is Changing the Internet. How Should You Respond?

The emergence of AI-powered search results has caused heavy traffic loss for smaller websites. Our expert explains how to navigate this new system.

Image: Shutterstock / Built In
Ronn Torossian Ronn Torossian
Updated on February 24, 2025

How Generative AI Is Bridging the Brand-Consumer Gap

Generative AI boasts capabilities that make it ideally suited to shaping marketing messages. Our expert explains how to harness its power.

Image: Shutterstock / Built In
Margo Steines Margo Steines
Updated on February 12, 2025

9 Top Native Advertising Companies

Native advertising engages consumers through content that's consistent with the host website's style and format, rather than looking like a typical online ad.

Image: Shutterstock
Sam Daley Sam Daley
Updated on January 30, 2025

10 Ways Blockchain in Marketing and Advertising Grabs Our Attention

A marketing industry disrupter, blockchain can keep current records, increase data security and transparently display consumer practices.

Image: Shutterstock

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