Marketing Articles

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Joe Procopio Joe Procopio
Updated on April 24, 2024

How Successful Startups Avoid Selling to People Who Aren’t Buying

They discover, develop, and mine their market to find customer gold.

Brian Nordli Brian Nordli
Updated on April 24, 2024

How Do You Pivot a Marketing and Sales Strategy Built Around Events?

Sendoso revamped its customer engagement and sales strategy after all of its events were canceled.

Brian Nordli Brian Nordli
Updated on April 24, 2024

Sales and Marketing Are Often at Odds. They Don’t Need to Be.

The two sides can learn a lot from each other.

Michael Maximoff Michael Maximoff
Updated on April 24, 2024

5 Ways to Elevate Your Lead Generation Strategy

From expanding your outreach channels to getting more from your ads, jump start your sales pipeline with these lead generation tips. 

Image: Shutterstock / Built In
Margaret Lee Margaret Lee
Updated on April 24, 2024

How to Boost Your Email Outreach Strategy to Close More Deals

Effective email outreach campaigns can help your sales teams generate more leads and bring in more revenue. Here’s how to do it. 

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on April 24, 2024

This Extended Onboarding Checklist Promotes Customer Success

Take the extra step to confirm your customers really need your product.

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 24, 2024

Ditch Formulaic Emails and Make Your Prospecting Fun

Creative prospecting is about personalization.

Kristin Foster Kristin Foster
Updated on April 24, 2024

How Data Can Create Meaningful Customer Experiences

Personalized experiences boost sales, engagement and brand loyalty.

image: Shutterstock / Built In
Perri Maxwell Chaikof Perri Maxwell Chaikof
Updated on April 24, 2024

This Account Management Graph Kept Us — and Our Clients — Afloat in Economic Crisis

Look for clients in “positive pain.”

Image: Shutterstock / Built In
Richard Mensah Richard Mensah
Updated on April 24, 2024

5 Virtual Events Platforms You Should Know

We tried these five platforms to host our own events. Here’s what we learned so you can pick the one that fits your needs.

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