Marketing Articles

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Jeff Link Jeff Link
Updated on April 08, 2025

Can Key Host Snackable Celebrity Content People Will Eat?

Here are three reasons the founders think it’ll work.

Can Key Host Snackable Celebrity Content People Will Eat?
Hal Koss Hal Koss
Updated on April 03, 2025

Why Aren’t Social Media Managers More Respected?

Social media involves growth strategy, analytics and crisis comms. Yet somehow, people can’t see past the memes.

Why Aren’t Social Media Managers More Respected?
Mae Rice Mae Rice
Updated on April 03, 2025

Could Contextual Analysis Replace the Cookie?

Targeted ads used to follow us around the web. Contextual analysis places ads next to relevant content instead.

Could Contextual Analysis Replace the Cookie?
Hal Koss Hal Koss
Updated on April 03, 2025

Nano-Influencers: Marketing’s Not-So-Secret Weapon

Their social media followings are small but hyper-loyal, making them a favorite for marketers.

Nano-Influencers: Marketing’s Not-So-Secret Weapon
Hal Koss Hal Koss
Updated on April 03, 2025

Is Experiential Marketing Poised for a Comeback?

As vaccines roll out, brands are getting back out there.

Is Experiential Marketing Poised for a Comeback?
Hal Koss Hal Koss
Updated on April 03, 2025

Even Tech Companies Rely on Affiliate Marketing

It’s all about strategic partnerships — not spammy blogs.

Even Tech Companies Rely on Affiliate Marketing
Hal Koss Hal Koss
Updated on April 03, 2025

Should Your B2B Company Start a Podcast?

It really depends on what you’re trying to achieve.

Should Your B2B Company Start a Podcast?
Ronn Torossian Ronn Torossian
Updated on April 02, 2025

What TikTok’s Uncertain Future Means for Data Privacy and Platform Regulation

As everyone waits to see the fate of the social media platform, our expert analyzes the implications of a possible ban.

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on March 27, 2025

Is Your Unique Selling Proposition Actually Unique?

Experts from marketing, sales and CX weigh in on how to craft the best USP.

Is Your Unique Selling Proposition Actually Unique?
Adam Calica Adam Calica
Updated on March 27, 2025

Lead Generation Strategies That Work

Lead Generation Strategies That Work
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