Marketing Articles

Sorted By: Most Recent
Updated on June 03, 2024

Inside PerkSpot’s ‘Catalyzing Moment’ of Growth

PerkSpot offers something job-seekers and employers want: an antidote to modern economic woes and the Great Resignation blues. Here’s how the company is preparing for 2022.

Hal Koss Hal Koss
Updated on May 31, 2024

What Is the Metaverse?

Tech giants are ushering in the next version of the internet. But what does that even mean?

Image: Shutterstock
Lucy Manole Lucy Manole
Updated on May 30, 2024

How to Build Predictable Revenue for Your Business

Sustainable growth requires a predictable revenue stream. Follow these tips from building a stronger customer relationship to auditing your sales pipeline and more to grow your business.

Image: Shutterstock / Built In
Randy Littleson Randy Littleson
Updated on May 29, 2024

Want to Close More Deals? Lay Off the Corporate Jargon.

Corporate jargon and technical buzzwords often creep their way into the sales pitch, eroding the buyer’s trust. Here’s how to identify those phrases and eliminate them from your pitch.

Image: Shutterstock / Built In
Steve Krull Steve Krull
Updated on May 29, 2024

The Cookie Is Crumbling. Is Your Business Ready?

Google is phasing out third-party cookies this year. Here’s what you need to know.

Image: Shutterstock / Built In
Lucy Manole Lucy Manole
Updated on May 28, 2024

4 Sales Processes That SMBs Must Automate

Sales reps are often inundated with administrative tasks that can limit the time they have to sell. Here are four sales processes to automate right now to improve your sales operations.

Image: Shutterstock / Built In
Stephen Gossett Stephen Gossett
Updated on May 07, 2024

14 Content Marketing Tools & Their Applications

Here's how content marketers spot influencers, search-optimize their writing, conduct surveys for deep-dive research and more.

Brooke Becher Brooke Becher
Updated on May 03, 2024

15 Examples of Neuromarketing Being Used Right Now

How the marketing trend uses brain mapping to get customers buying.

Image: Unsplash / Built In
Jacqueline Jensen Jacqueline Jensen
Updated on May 01, 2024

Hey Founders — This Is Why You Need a Private Email Newsletter

In 2013, I started a curated newsletter email for friends and family to keep them updated on my life and work. I can’t recommend it enough.

Image: Shutterstock / Built In
Stephen Ostrowski Stephen Ostrowski
Updated on April 27, 2024

New Identity, Same Mission: What This Fintech Wants To ‘Achieve’ With Its Recent Rebrand

“We want to do big things.” Team members at Achieve, formerly known as Freedom Financial Network, explain the weight behind their company’s rebrand.

Brand Studio Logo

Related Topics