Marketing Articles

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Hal Koss Hal Koss
Updated on April 10, 2025

Social Commerce Is Replacing the Shopping Mall

It’s coming for Amazon too.

Social Commerce Is Replacing the Shopping Mall
Mae Rice Mae Rice
Updated on April 10, 2025

The Advertising Industry Can’t Stay This White

Agencies’ lack of diversity hurts Black professionals. It also hurts ad quality.

The Advertising Industry Can’t Stay This White
Mae Rice Mae Rice
Updated on April 08, 2025

How to Market Confusing, Technical Products

Step 1: Give customers something specific — and amazing — to talk about.

How to Market Confusing, Technical Products
Adrienne Teeley Adrienne Teeley
Updated on April 08, 2025

Inside PerkSpot’s ‘Catalyzing Moment’ of Growth

PerkSpot offers something job-seekers and employers want: an antidote to modern economic woes and the Great Resignation blues. Here’s how the company is preparing for 2022.

Inside PerkSpot’s ‘Catalyzing Moment’ of Growth
Jeff Link Jeff Link
Updated on April 08, 2025

Can Key Host Snackable Celebrity Content People Will Eat?

Here are three reasons the founders think it’ll work.

Can Key Host Snackable Celebrity Content People Will Eat?
Hal Koss Hal Koss
Updated on April 03, 2025

Why Aren’t Social Media Managers More Respected?

Social media involves growth strategy, analytics and crisis comms. Yet somehow, people can’t see past the memes.

Why Aren’t Social Media Managers More Respected?
Mae Rice Mae Rice
Updated on April 03, 2025

Could Contextual Analysis Replace the Cookie?

Targeted ads used to follow us around the web. Contextual analysis places ads next to relevant content instead.

Could Contextual Analysis Replace the Cookie?
Hal Koss Hal Koss
Updated on April 03, 2025

Nano-Influencers: Marketing’s Not-So-Secret Weapon

Their social media followings are small but hyper-loyal, making them a favorite for marketers.

Nano-Influencers: Marketing’s Not-So-Secret Weapon
Hal Koss Hal Koss
Updated on April 03, 2025

Is Experiential Marketing Poised for a Comeback?

As vaccines roll out, brands are getting back out there.

Is Experiential Marketing Poised for a Comeback?
Hal Koss Hal Koss
Updated on April 03, 2025

Even Tech Companies Rely on Affiliate Marketing

It’s all about strategic partnerships — not spammy blogs.

Even Tech Companies Rely on Affiliate Marketing

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