Sales Articles

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Brian Nordli Brian Nordli
Updated on March 20, 2025

How LinkedIn Became Synonymous With Social Selling

A brief history of LinkedIn Sales Navigator.

How LinkedIn Became Synonymous With Social Selling
Brian Nordli Brian Nordli
Updated on March 20, 2025

Chorus.ai Analyzed 35M Sales Calls in 2020. Here’s What It Learned.

Sales cycles are longer and C-suite engagement is up in 2020, but sales teams are adapting.

Chorus.ai Analyzed 35M Sales Calls in 2020. Here’s What It Learned.
Brian Nordli Brian Nordli
Updated on March 20, 2025

Make Sales Contests About Skills, Not Outcomes

A poorly designed SPIFF can cause reps to check out.

Make Sales Contests About Skills, Not Outcomes
Updated on March 20, 2025

The Sales Skills Essential for Success

Most sales leaders know about the time-tested power of cold calling and sales presentations. But these two strategies only touch the surface of what sales can do.

The Sales Skills Essential for Success
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Brian Nordli Brian Nordli
Updated on March 20, 2025

Building a Diverse Sales Team Takes Work, but It’s Worth It

It’s good for business, and it’s the right thing to do.

Building a Diverse Sales Team Takes Work, but It’s Worth It
Brian Nordli Brian Nordli
Updated on March 20, 2025

What Makes a Good Salesperson?

Becoming a good sales rep takes time, but these habits will put you on the fast track to success.

What Makes a Good Salesperson?
Brian Nordli Brian Nordli
Updated on March 20, 2025

How to Build an Ideal Customer Profile and Put It Into Action

A well-defined ICP aligns your product, sales and marketing.

How to Build an Ideal Customer Profile and Put It Into Action
Brian Nordli Brian Nordli
Updated on March 20, 2025

Sales Leaders Are Setting SDRs Up for Failure

They shouldn’t.

Sales Leaders Are Setting SDRs Up for Failure
Brian Nordli Brian Nordli
Updated on March 20, 2025

Don’t Drop the Ball on Post-Sale Check-Ins

Here’s how to stay in touch after the ink dries.

Don’t Drop the Ball on Post-Sale Check-Ins
Brian Nordli Brian Nordli
Updated on March 20, 2025

Lead Qualification Is a Waste of SDR Time

Here’s how to pivot to lead education.

Lead Qualification Is a Waste of SDR Time

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