Marketing Articles

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Jeff Link Jeff Link
Updated on March 20, 2025

The Best Mobile Rewards Programs Know How to Build Momentum

Customer-loyalty apps should create feedback loops with compounding effects.

The Best Mobile Rewards Programs Know How to Build Momentum
Przemek Chojecki Przemek Chojecki
Updated on March 20, 2025

Step Up Your Content Marketing Game With AI

We’re living in the age of content. Content marketing is a great way to grow your brand, and you should be using AI tools to scale faster than your competitors.

Step Up Your Content Marketing Game With AI
Will Pearson Will Pearson
Updated on March 20, 2025

How to A/B Test Your Email Marketing Program

In email marketing, you only get one shot to convey your message. To make sure you’re getting things right, you need a good routine for A/B testing your campaigns.

How to A/B Test Your Email Marketing Program
Hal Koss Hal Koss
Updated on March 20, 2025

Audience Development Turns Visitors Into Regulars

Building a loyal following is about playing the long game.

Audience Development Turns Visitors Into Regulars
Matt Caiola Matt Caiola
Updated on February 25, 2025

AI-Powered Search Is Changing the Internet. How Should You Respond?

The emergence of AI-powered search results has caused heavy traffic loss for smaller websites. Our expert explains how to navigate this new system.

Image: Shutterstock / Built In
Ronn Torossian Ronn Torossian
Updated on February 24, 2025

How Generative AI Is Bridging the Brand-Consumer Gap

Generative AI boasts capabilities that make it ideally suited to shaping marketing messages. Our expert explains how to harness its power.

Image: Shutterstock / Built In
Margo Steines Margo Steines
Updated on January 29, 2025

11 Top Direct Marketing Companies

Direct marketing companies work with brands to help them build connections with prospective customers.

Photo: Shutterstock
Andrew Fingerman Andrew Fingerman
Updated on January 28, 2025

Why Marketing Tech Will Be About Trust in 2025

The new year will challenge brands to think differently about how they manage technology without compromising security and trust. Learn more.

Image: Shutterstock / Built In
Ronn Torossian Ronn Torossian
Updated on January 15, 2025

3 Ways Tech Is Changing How Users Engage with Brands in 2025

Here’s how to use technology to transform passive customers into active community members.

Image: Shutterstock / Built In
Ingrid Sierra Ingrid Sierra
Updated on January 09, 2025

Marketing Teams Are at Risk of AI Hype Burnout. Here’s How to Avoid It.

If all your friends were buying lousy AI tools, would you buy them too? Here’s how to resist FOMO and select only the best AI for your team (and protect their morale).

Image: Shutterstock / Built In

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