Marketing Articles

Michael Maximoff

Updated on April 24, 2024

From expanding your outreach channels to getting more from your ads, jump start your sales pipeline with these lead generation tips. 

Margaret Lee

Updated on April 24, 2024

Effective email outreach campaigns can help your sales teams generate more leads and bring in more revenue. Here’s how to do it. 

Joe Procopio

Updated on April 24, 2024

Take the extra step to confirm your customers really need your product.

Brian Nordli

Updated on April 24, 2024

Creative prospecting is about personalization.

Kristin Foster

Updated on April 24, 2024

Personalized experiences boost sales, engagement and brand loyalty.

Perri Maxwell Chaikof

Updated on April 24, 2024

Look for clients in “positive pain.”

Richard Mensah

Updated on April 24, 2024

We tried these five platforms to host our own events. Here’s what we learned so you can pick the one that fits your needs.

Stephen Gossett

Updated on April 24, 2024

Everything from sharing news on the company Slack to hosting informal work “meetups” suddenly carry a lot more significance.

Adam Thomas

Updated on April 24, 2024

A product marketing plan is a set of tasks that helps a company launch a new product or feature. Here’s why they’re impoortant.

Matthew Urwin

Updated on April 24, 2024

Product marketing is the process of introducing a new product, or refining the positioning of an existing product, to a specific market, including determining the target audience, researching competitors and surveying the market landscape.