Marketing Articles

Stephen Gossett

Updated on April 24, 2024

Everything from sharing news on the company Slack to hosting informal work “meetups” suddenly carry a lot more significance.

Adam Thomas

Updated on April 24, 2024

A product marketing plan is a set of tasks that helps a company launch a new product or feature. Here’s why they’re impoortant.

Matthew Urwin

Updated on April 24, 2024

Product marketing is the process of introducing a new product, or refining the positioning of an existing product, to a specific market, including determining the target audience, researching competitors and surveying the market landscape.

Hal Koss

Updated on April 24, 2024

SEO leader Eli Schwartz tackles SEO misconceptions in this Q&A.

Joe Procopio

Updated on April 24, 2024

Tapping the value of your email list could be the game changer that allows you to find elusive market fit.

Mae Rice

Updated on April 24, 2024

Three product marketers weigh in on how to build the most effective go-to-market strategy.

Joe Procopio

Updated on April 24, 2024

Sometimes you have reject the newsletter-in-a-box and start from scratch.

David McCarthy

Updated on April 24, 2024

With remote work the norm, managing up has become more popular and more essential. But should content marketers go all-in on this relationship-building strategy?

Harriet Christie

Updated on April 24, 2024

Fintech, crypto and healthcare tech are among the industries getting more regulatory scrutiny.

Joshua Kennedy

Updated on April 23, 2024

Personalization is key to increasing customer satisfaction, loyalty and — crucially — boosting conversion rates.