Content Marketing Articles

Sorted By: Most Recent
Mae Rice Mae Rice
Updated on May 14, 2026

Top 27 Content Marketing Companies and Agencies to Know

These companies are showing how to create meaningful customer interactions through content marketing.

Image: Shutterstock
Ronn Torossian Ronn Torossian
Updated on May 14, 2026

5 Rules for an Effective GEO Program

The brands AI cites aren’t the ones ranking on Google. Here’s what changed and how your company can respond.

Image: Shutterstock / Built In
Alex Halliday Alex Halliday
Updated on May 06, 2026

How to Make Brand Content More Visible in AI Search

After ChatGPT introduced ads, citations fell 41 percent. The recovery is reshaping which brands get seen in AI search.

Image: Shutterstock / Built In
Ronn Torossian Ronn Torossian
Updated on September 11, 2025

What Exactly Is Going on With Tesla’s Master Plan Part 4?

Tesla recently released an ambitious roadmap for its future that raised more questions than it answered. Our expert breaks down what went wrong and how to fix it.

Image: Shutterstock / Built In
Andrew Hagemann Andrew Hagemann
Updated on August 13, 2025

Is Generative Engine Optimization (GEO) the New SEO?

Generative engine optimization is the process of building content that influences generative AI search results for users. Our expert explains how brands can optimize for AI-generated results.

Image: Shutterstock / Built In
Margo Steines Margo Steines
Updated on August 12, 2025

7 Companies Hiring Content Writers

These companies need skilled, creative writers to engage target audiences.

Photo: Shutterstock
Joe Procopio Joe Procopio
Updated on August 11, 2025

Authenticity Is the Hot, New Startup Marketing Strategy

Don’t look now, but blogs are back.

Image: Shutterstock / Built In
John Miller John Miller
Updated on July 24, 2025

Forget SEO. The LLMO Era Is Here.

As AI-driven search overtakes its traditional counterpart, LLMO is becoming essential for digital visibility. Our expert offers some tips for thriving in the new era.

Image: Shutterstock / Built In
Natalia Kyryk Natalia Kyryk
Updated on June 25, 2025

How to Overcome the Three Horsemen of the Content Apocalypse

AI overviews, zero-click results and AI search engines don’t have to spell doom for your content strategy. Here are a few tips on how to stand out in the modern search landscape.

Image: Shutterstock / Built In
Ronn Torossian Ronn Torossian
Updated on April 02, 2025

What TikTok’s Uncertain Future Means for Data Privacy and Platform Regulation

As everyone waits to see the fate of the social media platform, our expert analyzes the implications of a possible ban.

Image: Shutterstock / Built In