Marketing Articles

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Hal Koss Hal Koss
Updated on April 03, 2025

Should Your B2B Company Start a Podcast?

It really depends on what you’re trying to achieve.

Should Your B2B Company Start a Podcast?
Ronn Torossian Ronn Torossian
Updated on April 02, 2025

What TikTok’s Uncertain Future Means for Data Privacy and Platform Regulation

As everyone waits to see the fate of the social media platform, our expert analyzes the implications of a possible ban.

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on March 27, 2025

Is Your Unique Selling Proposition Actually Unique?

Experts from marketing, sales and CX weigh in on how to craft the best USP.

Is Your Unique Selling Proposition Actually Unique?
Adam Calica Adam Calica
Updated on March 27, 2025

Lead Generation Strategies That Work

Lead Generation Strategies That Work
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Mae Rice Mae Rice
Updated on March 20, 2025

Inside Roku’s Efforts to Make TV Ads More Like Web Ads

Programmatic TV advertising isn’t a pipe dream anymore.

Inside Roku’s Efforts to Make TV Ads More Like Web Ads
Will Pearson Will Pearson
Updated on March 20, 2025

The Secret to Better Email Marketing

Email marketing is all about personalization, but that doesn’t mean you have to do everything from scratch every time. Instead, use templates to improve your process.

The Secret to Better Email Marketing
Hal Koss Hal Koss
Updated on March 20, 2025

Good User-Generated Content Is Hard to Find

For many marketers, there’s simply too much content to choose from.

Good User-Generated Content Is Hard to Find
Przemek Chojecki Przemek Chojecki
Updated on March 20, 2025

How Useful Is Clubhouse?

Clubhouse is gaining traction across lots of different industries. Its exclusivity and ephemerality make it a powerful marketing channel for businesses of all stripes.

How Useful Is Clubhouse?
Will Pearson Will Pearson
Updated on March 20, 2025

The Email Flows Every Brand Needs to Succeed

Email is a crucial tool for marketing to your consumers, but how do you make sure you’re getting the most out of it? Use these categories to refine your communication process.

The Email Flows Every Brand Needs to Succeed
Hal Koss Hal Koss
Updated on March 20, 2025

Event-Discovery Platforms Are Pivoting to Virtual

These companies help people find and plan in-person activities. What do they do when everyone is stuck inside?

Event-Discovery Platforms Are Pivoting to Virtual

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