Search Engine Optimization (SEO) Articles

Jenny Lyons-Cunha

Updated on December 03, 2024

Serving as a code of conduct for web crawlers, robots.txt files dictate which parts of a website they can access and which ones they should avoid.

Ben Lund

Updated on November 21, 2024

Google Ads and SEO provide two different ways to drive traffic by targeting users based on their search queries on Google. Here’s how to determine which one to invest in. 

Ellen Glover

Updated on November 06, 2024

Search engines are using artificial intelligence to better understand user intent and enhance the search experience. Here’s how AI search engines work, what distinguishes them from regular search engines and some of the top AI search engines to know.

Cora Gold

Updated on November 05, 2024

With time and persistence, you can create a freelance writing career that’s both personally and financially rewarding.

Andrew Hagemann

Updated on October 30, 2024

Google has been at the center of two major lawsuits that could have repercussions on SEO. Our expert examines what those lawsuits could mean for search and how to adapt.

Sameer Somal

Updated on October 02, 2024

As voice search, chatbots and AI assistants become more common, sites should explore AEO to bolster their SEO efforts. Our expert explains everything you need to know about this emerging field.

Sameer Somal

Updated on September 16, 2024

The world of SEO is changing fast. Our expert offers some evergreen advice.

Kelly Ayres

Updated on September 11, 2024

The rise of TikTok Shop is just one reason.

Kelly Ayres

Updated on September 03, 2024

Publish a variety of thoughtful, well-researched content to establish your site as a topic authority.

Maggie Sullivan

Updated on September 03, 2024

Start now. In six months to a year, you’ll be glad you did.