Search Engine Optimization (SEO) Articles

Sorted By: Most Recent
Brooke Becher Brooke Becher
Updated on August 10, 2026

15 AI Search Optimization Tools to Know

AI is now directly answering online search inquiries. These tools help brands figure out how to be a part of that conversation.

Image: Shutterstock
Colin Barnard Colin Barnard
Updated on August 07, 2026

To Win AI Search, Be More Human

The more human your content is, the more AI search likes it.

Image: Shutterstock / Built In
Kaysen Jacobelli Kaysen Jacobelli
Updated on July 22, 2026

The Click Is Dead. Here’s Why That’s Good News.

AI search may be reshaping SEO permanently, but it’s also secretly saving marketing measurement.

Image: Shutterstock / Built In
Juras Juršėnas Juras Juršėnas
Updated on July 01, 2026

Does Google Zero Mean the End of the Open Web?

Google Zero will reshape the way people use the internet, but we can still protect the best of the open web.

Image: Shutterstock / Built In
Richard D. Johnson Richard D. Johnson
Updated on June 11, 2026

How Google Zero Is Poised to Change the Internet — and the World Around It

Google’s embrace of AI-driven search will transform it from a gateway to the web into the final destination. What can we expect from the shift?

Image: Shutterstock / Built In
Ronn Torossian Ronn Torossian
Updated on May 14, 2026

5 Rules for an Effective GEO Program

The brands AI cites aren’t the ones ranking on Google. Here’s what changed and how your company can respond.

Image: Shutterstock / Built In
Ellen Glover Ellen Glover
Updated on October 01, 2025

11 AI Search Engines to Know

Search engines are using artificial intelligence to better understand user intent and enhance the search experience. Here’s how AI search engines work, what distinguishes them from regular search engines and some of the top AI search engines to know.

Image: Shutterstock
Andrew Hagemann Andrew Hagemann
Updated on August 13, 2025

Is Generative Engine Optimization (GEO) the New SEO?

Generative engine optimization is the process of building content that influences generative AI search results for users. Our expert explains how brands can optimize for AI-generated results.

Image: Shutterstock / Built In
Paul DeLeeuw Paul DeLeeuw
Updated on July 28, 2025

How to Protect Your Company IP From LLM Scraping

LLM crawlers can expose your content to wider audiences, but they can also strain your site and reproduce IP without attribution. Here’s the how, when and why to protect against LLM scraping.   

Image: Shutterstock / Built In
John Miller John Miller
Updated on July 24, 2025

Forget SEO. The LLMO Era Is Here.

As AI-driven search overtakes its traditional counterpart, LLMO is becoming essential for digital visibility. Our expert offers some tips for thriving in the new era.

Image: Shutterstock / Built In