Digital Marketing Articles

Sorted By: Most Recent
Joe Procopio Joe Procopio
Updated on November 25, 2024

Customer Loyalty Matters More Than Ever. Rewarding That Loyalty Is Mandatory.

If you don’t make your customer a VIP, your competitor will.

Image: Tada Images / Shutterstock / Built In
Romanshika Singh Romanshika Singh
Updated on November 14, 2024

YouTube vs. TikTok: Which Is Better for Building Your Brand?

You don’t have to pick sides. You just need to know how to play both fields.

Image: Shutterstock / Built In
Daniel Pearson Daniel Pearson
Updated on November 05, 2024

Google Is Keeping the Cookies. What Should You Do?

Google shifted its policy to keep third-party cookies. How can you ensure you keep user data safe?

Image: Shutterstock / Built In
Andrew Hagemann Andrew Hagemann
Updated on October 30, 2024

What Do Google’s Antitrust Lawsuits Mean for Your SEO Strategy?

Google has been at the center of two major lawsuits that could have repercussions on SEO. Our expert examines what those lawsuits could mean for search and how to adapt.

Image: Shutterstock / Built In
David Edelman and Mark Abraham David Edelman and Mark Abraham
Updated on October 15, 2024

3 Ways to Weave Personalization Into the Fabric of Your Organization

By nurturing your customer relationships and training your teams properly, you can embrace personalization as a truly competitive advantage.

Image: Shutterstock / Built In
Sameer Somal Sameer Somal
Updated on October 02, 2024

How Integrating Answer Engine Optimization (AEO) Can Supercharge Your SEO Strategy

As voice search, chatbots and AI assistants become more common, sites should explore AEO to bolster their SEO efforts. Our expert explains everything you need to know about this emerging field.

Image: Shutterstock / Built In
Kevin D’Arcy Kevin D’Arcy
Updated on October 01, 2024

Why AI Can’t Help You Personalize Marketing Campaigns

AI might have a brain, but it doesn’t have a heart.

Image: Shutterstock / Built In
Pooja Trivedi Pooja Trivedi
Updated on September 24, 2024

How to Navigate the AI Revolution in Digital Marketing

AI is everywhere in marketing today. Here’s how to adopt the right AI tools for digital marketing without losing its human touch.

Image: Shutterstock / Built In
Sameer Somal Sameer Somal
Updated on September 16, 2024

Why SEO Is More Important Than Ever

The world of SEO is changing fast. Our expert offers some evergreen advice.

Image; Shutterstock / Built In
Atul Naithani Atul Naithani
Updated on August 30, 2024

How to Optimize Your YouTube Ad Campaigns

What is contextual advertising, and why is it so important?

Image: Shutterstock / Built In