Marketing Operations Articles

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Ronn Torossian Ronn Torossian
Updated on December 17, 2024

Blockchain Is Making a Comeback. Here’s What to Know.

With blockchain making a resurgence, marketing is about more than selling products — it’s about shaping the future of digital relationships.

Image: Shutterstock / Built In
Lori Ruggiero Lori Ruggiero
Updated on December 12, 2024

6 Factors Shaping Tech Marketing in 2025

It’s no secret we’ll be facing some changes and challenges this coming year. Here’s how your tech company’s marketing team can be key in overcoming them.

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Meghan McCanney Meghan McCanney
Updated on December 10, 2024

How to Create Hyperlocal Marketing Content

The future of effective marketing lies in hyperlocally focused content. Here’s how you get there.

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David Edelman and Mark Abraham David Edelman and Mark Abraham
Updated on October 15, 2024

3 Ways to Weave Personalization Into the Fabric of Your Organization

By nurturing your customer relationships and training your teams properly, you can embrace personalization as a truly competitive advantage.

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Jarron Vosburg Jarron Vosburg
Updated on July 22, 2024

Why You Should Combine Sales and Marketing Right Now

A unified growth team with one leader will be more efficient and produce better work.

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Joe Procopio Joe Procopio
Updated on June 03, 2024

How Startups Can Succeed at Marketing

First, develop a digital product marketing infrastructure.

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Tammy Xu Tammy Xu
Updated on April 27, 2024

12 Top Product Manager Skills to Know

Learn how to wield influence without authority.

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Jaime DeLanghe Jaime DeLanghe
Updated on April 25, 2024

How I Turned My Liberal Arts Degree Into a Lucrative Product Management Career

Fewer students are graduating with non-technical degrees because they don’t think they’ll lead to high-paying jobs. Here’s why that doesn’t have to be the case.

Brian Nordli Brian Nordli
Updated on April 24, 2024

Sales and Marketing Are Often at Odds. They Don’t Need to Be.

The two sides can learn a lot from each other.

Joe Procopio Joe Procopio
Updated on April 23, 2024

Why Traditional Marketing Will Turn Your Startup Into a Garbage Fire

For an unknown product from an unknown company to achieve product-market fit, the marketing has to be far more educational than brand-centric. No one wants to buy something they don’t understand.