In tech, lots of C-suite folks have an innate suspicion of marketing despite its proven utility as a growth factor. Here’s how you can overcome your preconceptions to find a great partner in the field.
As connected TV has exploded in popularity, its unique properties have presented several challenges to marketers. Here, our expert explains how to solve some of these problems to better target your audience.
Your marketing department may produce great content, but is the sales team actually using it to close deals? Make sure the two teams understand each other to keep excellent assets from going unused.
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