Marketing Operations Articles

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Iman Bayatra Iman Bayatra
Updated on November 22, 2023

How to Create an Exceptional Customer Journey

As an outbound product marketer, you’ve probably heard of the sales funnel. But what is the marketing funnel, and how does it work?

How to Create an Exceptional Customer Journey
Hal Koss Hal Koss
Updated on November 10, 2023

What Does a Growth Hacker Do?

Everything you need to know about the job that turned marketing into a mad science.

What Does a Growth Hacker Do?
Svetlana Stotskaya Svetlana Stotskaya
Updated on November 09, 2023

How to Hire the Right Senior Marketer for Your Startup

A look at how companies like Netflix and DoorDash make smart marketing decisions and how your startup can follow suit.

How to Hire the Right Senior Marketer for Your Startup
Jeremy Bradley Jeremy Bradley
Updated on September 26, 2023

A Strategic Guide to Integrating Marketing and Product Teams

Marketing and product teams can end up at odds if you aren’t careful. Follow these steps to create better cohesion between the two teams.

A Strategic Guide to Integrating Marketing and Product Teams
Joe Zappa Joe Zappa
Updated on August 02, 2023

Finding Marketing Support as a Leader Who Distrusts Marketing

In tech, lots of C-suite folks have an innate suspicion of marketing despite its proven utility as a growth factor. Here’s how you can overcome your preconceptions to find a great partner in the field.

Finding Marketing Support as a Leader Who Distrusts Marketing
Young Entrepreneur Council Young Entrepreneur Council
Updated on June 14, 2023

11 Bad Habits Every Marketing Professional Should Break

Members of Young Entrepreneur Council share how changing these habits could bring you greater success in marketing.

11 Bad Habits Every Marketing Professional Should Break
Dmitry Sverdlik Dmitry Sverdlik
Updated on June 14, 2023

How Marketers Can Solve the Challenges of the Connected TV Ad Market

As connected TV has exploded in popularity, its unique properties have presented several challenges to marketers. Here, our expert explains how to solve some of these problems to better target your audience.

How Marketers Can Solve the Challenges of the Connected TV Ad Market
Chris Lynch Chris Lynch
Updated on May 31, 2023

How to Align Your Marketing Content With Sales Needs

Your marketing department may produce great content, but is the sales team actually using it to close deals? Make sure the two teams understand each other to keep excellent assets from going unused.

How to Align Your Marketing Content With Sales Needs
Joe Procopio Joe Procopio
Updated on May 03, 2023

How Startups Can Succeed at Marketing

First, develop a digital product marketing infrastructure.

How Startups Can Succeed at Marketing
Alli Tiscornia Alli Tiscornia
Updated on April 19, 2023

3 Skills Essential to a Customer Success Career

Customer success is a booming field, even in difficult economic times. Here are the most important skills to getting in the game.

3 Skills Essential to a Customer Success Career