Brand Marketing Articles

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Piyush Puri Piyush Puri
Updated on December 18, 2024

4 Ways Startups Can Use Advertising to Stay Competitive in 2025

Our expert explores how you can balance digital advertising with traditional media in the age of AI.

Image: Shutterstock / Built In
Ronn Torossian Ronn Torossian
Updated on December 17, 2024

Blockchain Is Making a Comeback. Here’s What to Know.

With blockchain making a resurgence, marketing is about more than selling products — it’s about shaping the future of digital relationships.

Image: Shutterstock / Built In
Lola Bakare Lola Bakare
Updated on December 16, 2024

Purpose With a Side of Silliness: Why You Should Use Humor in Your Next Marketing Campaign

Marketing campaigns don’t have to be black and white, purpose-driven or humorous. Here’s how to do both.

Image: Shutterstock / Built In
Lori Ruggiero Lori Ruggiero
Updated on December 12, 2024

6 Factors Shaping Tech Marketing in 2025

It’s no secret we’ll be facing some changes and challenges this coming year. Here’s how your tech company’s marketing team can be key in overcoming them.

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Hal Koss Hal Koss
Updated on November 22, 2024

Direct-to-Consumer Brands: All You Need to Know (With 35 DTC Examples)

DTC brands are everywhere now. They weren’t always.

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Ben Lund Ben Lund
Updated on November 21, 2024

Google Ads vs. SEO: A Guide

Google Ads and SEO provide two different ways to drive traffic by targeting users based on their search queries on Google. Here’s how to determine which one to invest in. 

Image: Shutterstock / Built In
Romanshika Singh Romanshika Singh
Updated on November 14, 2024

YouTube vs. TikTok: Which Is Better for Building Your Brand?

You don’t have to pick sides. You just need to know how to play both fields.

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Anthony Corbo Anthony Corbo
Updated on October 02, 2024

83 B2B Companies Playing Huge Roles in How Brands Succeed

These B2B companies provide services ranging from analyzing customer feedback to facilitating employee collaboration.

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Jordan Buning Jordan Buning
Updated on September 27, 2024

Why Creativity Still Matters in Digital Marketing

While data plays an increasing role in digital marketing, originality is what makes a campaign memorable. Here’s why creativity still matters in marketing and how to do it. 

Image: Shutterstock / Built In
Atul Naithani Atul Naithani
Updated on August 30, 2024

How to Optimize Your YouTube Ad Campaigns

What is contextual advertising, and why is it so important?

Image: Shutterstock / Built In