Brand Marketing Articles
82 B2B Companies Playing Huge Roles in How Brands Succeed
These B2B companies provide services ranging from analyzing customer feedback to facilitating employee collaboration.
How to Get Permission to Market the Names of Your Customers
Using customers’ names can validate your business. Asking them first is the right thing to do.
Finding Marketing Support as a Leader Who Distrusts Marketing
In tech, lots of C-suite folks have an innate suspicion of marketing despite its proven utility as a growth factor. Here’s how you can overcome your preconceptions to find a great partner in the field.
Why It’s Time to Dust Off the Direct Mail Marketing Strategy
A modernized direct mail campaign can help your company stand out from the crowd. Here’s what you need to know.