Brand Marketing Articles

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Hal Koss Hal Koss
Updated on April 12, 2024

What Is Brand Positioning? How Does It Work Today?

Plus a guide on how to create a brand positioning strategy.

Image: Shutterstock
Brad Birnbaum Brad Birnbaum
Updated on April 12, 2024

How Good Is Your Customer Service?

Ask yourself these five questions to find out.

Image: Shutterstock / Built In
Mae Rice Mae Rice
Updated on April 10, 2024

Avoid ‘Noise’ in Marketing and Focus on Substance

Marketers complain about (and make) “noise.” Luckily, silence isn’t the only alternative.

Bailey Reiners Bailey Reiners
Updated on April 09, 2024

Know Your Employer Brand From the Inside Out With An Employer Branding Survey

Learn the tips and types of employer branding surveys and utilize our sample questionnaire on employer branding for your team.

Joe Procopio Joe Procopio
Updated on April 09, 2024

How to Get Permission to Market the Names of Your Customers

Using customers’ names can validate your business. Asking them first is the right thing to do.

Image: Shutterstock / Built In
Hailley Griffis Hailley Griffis
Updated on April 09, 2024

What Is a Brand Strategy?

A brand strategy is the conscious differentiation of a business from its competitors and a compelling approach to standing out in a crowded marketplace.

Image: Shutterstock / Built In
Bailey Reiners Bailey Reiners
Updated on April 09, 2024

13 Easy Ways to Improve Your Employer Branding

And boost your reputation as a top choice employer