Marketing Articles

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Stephen Gossett Stephen Gossett
Updated on January 06, 2026

17 Content Marketing Tools & Their Applications

Here's how content marketers spot influencers, search-optimize their writing, conduct surveys for deep-dive research and more.

Mike Schrobo Mike Schrobo
Updated on January 06, 2026

How to Kill Click Fraud for Good in 2026

Click fraud is a massive but poorly monitored problem. Fortunately, we have the tools to end it once and for all.

Image: Shutterstock / Built In
Sam Daley Sam Daley
Updated on January 05, 2026

9 Ways Blockchain in Marketing and Advertising Grabs Our Attention

A marketing industry disrupter, blockchain can keep current records, increase data security and transparently display consumer practices.

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Built In Staff, With AI Built In Staff, With AI
Updated on December 19, 2025

24 Companies Hiring Marketing Roles

Opportunities in marketing span industries from tech and finance to cybersecurity, offering professionals the chance to shape brand strategy in dynamic and fast-growing fields

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Margo Steines Margo Steines
Updated on December 18, 2025

17 Top B2B Marketing Companies

Check out some top B2B marketing companies collaborating with other businesses to increase their brand awareness and reach new clients.

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Margo Steines Margo Steines
Updated on December 18, 2025

6 Top Native Advertising Companies

Native advertising engages consumers through content that's consistent with the host website's style and format, rather than looking like a typical online ad.

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Olivia McClure Olivia McClure
Updated on December 16, 2025

26 Best Marketing Companies to Know

These marketing companies help brands make the most of modern media.

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Cliff Jurkiewicz Cliff Jurkiewicz
Updated on December 05, 2025

Why a Talent Marketer Should Be Your Next Key Hire

No one would think of selling a product or service without a strong marketing team. Why should positioning your employer brand to potential hires be any different?

Image: Shutterstock / Built In
Bryan Dsouza Bryan Dsouza
Updated on December 05, 2025

Hiring the Right Product Marketer Can Make or Break Your Startup

A lot of work goes into finding the right product marketer. And there’s a lot that can go wrong if you find the wrong one.

Michael Ruiz Michael Ruiz
Updated on December 05, 2025

Is Your Brand Attractive to Top Executive Talent?

You already market your business to customers, but if you don’t build a great image in the minds of potential employees' you’ll never attract top talent.

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