Marketing Articles

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Cliff Jurkiewicz Cliff Jurkiewicz
Updated on December 05, 2025

Why a Talent Marketer Should Be Your Next Key Hire

No one would think of selling a product or service without a strong marketing team. Why should positioning your employer brand to potential hires be any different?

Image: Shutterstock / Built In
Bryan Dsouza Bryan Dsouza
Updated on December 05, 2025

Hiring the Right Product Marketer Can Make or Break Your Startup

A lot of work goes into finding the right product marketer. And there’s a lot that can go wrong if you find the wrong one.

Michael Ruiz Michael Ruiz
Updated on December 05, 2025

Is Your Brand Attractive to Top Executive Talent?

You already market your business to customers, but if you don’t build a great image in the minds of potential employees' you’ll never attract top talent.

Emily Carrión Emily Carrión
Updated on December 04, 2025

11 LinkedIn Profile Tips for Executives

Set yourself — and your company — apart by giving your profile a makeover that accurately promotes your best skills, accolades and passions.

Stephen Ostrowski Stephen Ostrowski
Updated on November 24, 2025

Achieve Leadership: What This Fintech Wants To Accomplish With Its Recent Rebrand

“We want to do big things.” Team members at Achieve, formerly known as Freedom Financial Network, explain the weight behind their company’s rebrand.

team members working together in an office
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Bailey Reiners Bailey Reiners
Updated on November 24, 2025

How to Write a Marketing Manager Job Description: Important Skills and Role Responsibilities

Learn how to write a marketing manager job description that will attract top talent, with examples, a template and role overview.

Image: Unsplash / Built In
Built In Staff, With AI Built In Staff, With AI
Updated on November 14, 2025

23 Companies Hiring Marketing Roles

Opportunities in marketing span industries from tech and finance to cybersecurity, offering professionals the chance to shape brand strategy in dynamic and fast-growing fields

Image: Shutterstock
Alyssa Schroer Alyssa Schroer
Updated on October 30, 2025

AI in Marketing and Advertising: 32 Examples to Know

These companies have sharpened their marketing strategies with artificial intelligence.

Image: Shutterstock
Margo Steines Margo Steines
Updated on October 28, 2025

17 Top B2B Data Companies

B2B data companies give businesses insights to help them make contact with the right customers at the right time.

Photo: Shutterstock
Ellen Glover Ellen Glover
Updated on October 02, 2025

AI Influencers, Explained

An AI influencer is a computer-generated character that has its own personality, has a social media presence and is used to promote products, brands or ideas.

Image: Shutterstock

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