Marketing Plans Articles

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Jonathan Spier Jonathan Spier
Updated on November 02, 2023

3 Things B2C Companies Do That B2B Should Do Too

It’s time that B2B catches up to B2C in terms of technology.

3 Things B2C Companies Do That B2B Should Do Too
Dmitry Sverdlik Dmitry Sverdlik
Updated on June 14, 2023

How Marketers Can Solve the Challenges of the Connected TV Ad Market

As connected TV has exploded in popularity, its unique properties have presented several challenges to marketers. Here, our expert explains how to solve some of these problems to better target your audience.

How Marketers Can Solve the Challenges of the Connected TV Ad Market
Chris Lynch Chris Lynch
Updated on May 31, 2023

How to Align Your Marketing Content With Sales Needs

Your marketing department may produce great content, but is the sales team actually using it to close deals? Make sure the two teams understand each other to keep excellent assets from going unused.

How to Align Your Marketing Content With Sales Needs
Joe Procopio Joe Procopio
Updated on May 03, 2023

How Startups Can Succeed at Marketing

First, develop a digital product marketing infrastructure.

How Startups Can Succeed at Marketing
Adam Thomas Adam Thomas
Updated on December 28, 2022

What Is a Product Marketing Plan?

A product marketing plan is a set of tasks that helps a company launch a new product or feature. Here’s why they’re impoortant.

What Is a Product Marketing Plan?
Bronislav Gorbachev Bronislav Gorbachev
Updated on October 05, 2022

Your Value Proposition Only Needs 7 Words

You’ll only get a few minutes of real attention from a client or investor, so make them count.

Your Value Proposition Only Needs 7 Words
Bailey Reiners Bailey Reiners
Updated on September 23, 2022

How to Write a Marketing Manager Job Description: Important Skills and Role Responsibilities

These are the key skills, role responsibilities and salary info needed to write a marketing manager job description.

How to Write a Marketing Manager Job Description: Important Skills and Role Responsibilities
Alexandria Jacobson Alexandria Jacobson
Updated on June 27, 2022

Is Strategic Planning Working?

Tech leaders share their approaches to effective strategic planning.

Is Strategic Planning Working?
Mae Rice Mae Rice
Updated on June 14, 2022

14 Product Marketing Examples to Inspire Your Strategy

This isn’t just “marketing” — it’s a complex, cross-departmental endeavor.

14 Product Marketing Examples to Inspire Your Strategy
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Jaime DeLanghe Jaime DeLanghe
Updated on March 09, 2022

How I Turned My Liberal Arts Degree Into a Lucrative Product Management Career

Fewer students are graduating with non-technical degrees because they don’t think they’ll lead to high-paying jobs. Here’s why that doesn’t have to be the case.

How I Turned My Liberal Arts Degree Into a Lucrative Product Management Career