Marketing Plans Articles

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Joe Procopio Joe Procopio
Updated on June 03, 2024

How Startups Can Succeed at Marketing

First, develop a digital product marketing infrastructure.

Image: Shutterstock / Built In
Adam Thomas Adam Thomas
Updated on April 27, 2024

How Good Product Strategy Makes Decisions Easier

Product development requires a team to make a host of decisions. Your strategy should make that decision-making process as easy as possible.

Alexandria Jacobson Alexandria Jacobson
Updated on April 25, 2024

Is Strategic Planning Working?

Tech leaders share their approaches to effective strategic planning.

Jaime DeLanghe Jaime DeLanghe
Updated on April 25, 2024

How I Turned My Liberal Arts Degree Into a Lucrative Product Management Career

Fewer students are graduating with non-technical degrees because they don’t think they’ll lead to high-paying jobs. Here’s why that doesn’t have to be the case.

Robb Wagner Robb Wagner
Updated on April 25, 2024

Embrace the Counterintuitive. Adopt a Hybrid Creative Business Model.

It’s uncomfortable, but by letting go of the status quo, creative agencies can get better work with lower risk.

Brian Nordli Brian Nordli
Updated on April 24, 2024

Building a Sales Strategy for a New Product From Scratch

Pillar Booth turned its office phone booth into a coronavirus testing station. Next step: Designing a new sales strategy.

Adam Thomas Adam Thomas
Updated on April 24, 2024

What Is a Product Marketing Plan?

A product marketing plan is a set of tasks that helps a company launch a new product or feature. Here’s why they’re impoortant.

Image: Shutterstock / Built In
Mae Rice Mae Rice
Updated on April 24, 2024

Go-To-Market Strategy: Building an Effective GTM Plan, According to Experts

Three product marketers weigh in on how to build the most effective go-to-market strategy.

Emily Carrión Emily Carrión
Updated on April 23, 2024

Every Marketing Plan Should Prioritize Video

Marketing with video can make engagement skyrocket, and you don’t need a big budget to see the benefits.

Anthony Capano Anthony Capano
Updated on April 23, 2024

Is Your Marketing Team Sending the Right Message at the Right Time?

Consumers are open to hearing what brands have to say, but they want to be reached on their own terms.