Marketing Plans Articles
How Marketers Can Solve the Challenges of the Connected TV Ad Market
As connected TV has exploded in popularity, its unique properties have presented several challenges to marketers. Here, our expert explains how to solve some of these problems to better target your audience.
How to Align Your Marketing Content With Sales Needs
Your marketing department may produce great content, but is the sales team actually using it to close deals? Make sure the two teams understand each other to keep excellent assets from going unused.
How to Write a Marketing Manager Job Description: Important Skills and Role Responsibilities
These are the key skills, role responsibilities and salary info needed to write a marketing manager job description.
14 Product Marketing Examples to Inspire Your Strategy
This isn’t just “marketing” — it’s a complex, cross-departmental endeavor.
Is Your Marketing Team Sending the Right Message at the Right Time?
Consumers are open to hearing what brands have to say, but they want to be reached on their own terms.
How I Turned My Liberal Arts Degree Into a Lucrative Product Management Career
Fewer students are graduating with non-technical degrees because they don’t think they’ll lead to high-paying jobs. Here’s why that doesn’t have to be the case.