Marketing Strategy Articles

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Steve Krull Steve Krull
Updated on February 22, 2024

The Cookie Is Crumbling. Is Your Business Ready?

Google is phasing out third-party cookies this year. Here’s what you need to know.

The Cookie Is Crumbling. Is Your Business Ready?
Victor Blasco Victor Blasco
Updated on February 21, 2024

How to Make Videos That Earn Customer Confidence

Ready to expand your marketing strategy to reach more customers? Our expert explores how to create high-quality video content, with real video examples.

How to Make Videos That Earn Customer Confidence
Svetlana Stotskaya Svetlana Stotskaya
Updated on February 16, 2024

4 Benefits of Brand Partnerships in Digital Ecosystems

Looking to explore brand partnerships? Consider these four benefits that collaborating in the digital world can offer.

4 Benefits of Brand Partnerships in Digital Ecosystems
Vlad Oleksiienko Vlad Oleksiienko
Updated on January 25, 2024

How to Adapt to Gmail’s New Regulations

In February 2024, Google is rolling out critical updates, potentially reforming existing email strategies.

How to Adapt to Gmail’s New Regulations
Erik Michal Erik Michal
Updated on January 24, 2024

9 Steps for a Successful Marketing Automation Strategy

Marketing automation has the potential to boost your brand awareness and help your business build new relationships. But only if it’s done right. Here’s how.

9 Steps for a Successful Marketing Automation Strategy
Jordan Buning Jordan Buning
Updated on January 24, 2024

5 B2B Marketing Trends to Know for 2024

Follow these marketing trends to grow your business in the New Year.

5 B2B Marketing Trends to Know for 2024
Ted Moser Ted Moser
Updated on January 11, 2024

3 Steps To Create a Living Brand

What is an intelligent brand, and how can owning one can bring in-market advantage to your customer and company?

3 Steps To Create a Living Brand
Vladyslav Podoliako Vladyslav Podoliako
Updated on December 20, 2023

5 Lead Generation Trends to Know in 2024

From navigating Google’s algorithm updates to integrating AI, adapting to these five trends will help you close more deals in 2024.

5 Lead Generation Trends to Know in 2024
Thomas Peham Thomas Peham
Updated on December 18, 2023

Why Consumers Don’t Trust AI-Driven Recommendations

Data shows that there’s emerging skepticism surrounding AI in consumer decision-making. Why is there a disconnect and what should brands keep in mind?

Why Consumers Don’t Trust AI-Driven Recommendations
Iman Bayatra Iman Bayatra
Updated on November 22, 2023

How to Create an Exceptional Customer Journey

As an outbound product marketer, you’ve probably heard of the sales funnel. But what is the marketing funnel, and how does it work?

How to Create an Exceptional Customer Journey