Marketing Strategy Articles

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Ronn Torossian Ronn Torossian
Updated on May 14, 2026

5 Rules for an Effective GEO Program

The brands AI cites aren’t the ones ranking on Google. Here’s what changed and how your company can respond.

Image: Shutterstock / Built In
Alex Halliday Alex Halliday
Updated on May 06, 2026

How to Make Brand Content More Visible in AI Search

After ChatGPT introduced ads, citations fell 41 percent. The recovery is reshaping which brands get seen in AI search.

Image: Shutterstock / Built In
Margo Steines Margo Steines
Updated on April 14, 2026

19 Top B2B Marketing Companies

Check out some top B2B marketing companies collaborating with other businesses to increase their brand awareness and reach new clients.

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Cliff Jurkiewicz Cliff Jurkiewicz
Updated on December 05, 2025

Why a Talent Marketer Should Be Your Next Key Hire

No one would think of selling a product or service without a strong marketing team. Why should positioning your employer brand to potential hires be any different?

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Brianna Rooney Brianna Rooney
Updated on December 05, 2025

Think of Recruiting as a Strategic Asset

Businesses will always need top-quality people, no matter how weird the job market is.

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Bailey Reiners Bailey Reiners
Updated on November 24, 2025

How to Write a Marketing Manager Job Description: Important Skills and Role Responsibilities

Learn how to write a marketing manager job description that will attract top talent, with examples, a template and role overview.

Image: Unsplash / Built In
Joe Procopio Joe Procopio
Updated on August 11, 2025

Authenticity Is the Hot, New Startup Marketing Strategy

Don’t look now, but blogs are back.

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Matt Caiola Matt Caiola
Updated on August 06, 2025

AI Isn’t Just a Shiny Object

The incredible hype surrounding AI’s promise means too many organizations rush into an implementation unprepared. Here’s what you need to know before investing.

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Margo Steines Margo Steines
Updated on August 05, 2025

9 Top Mobile Marketing Companies

Mobile marketing companies help brands engage customers via their mobile devices.

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Ari Paparo Ari Paparo
Updated on August 05, 2025

What Antitrust Means in a Changed Ad Market

In this excerpt from his new book, expert Ari Paparo analyzes the effect of the Google verdict as the advertising market changes.

Image: Shutterstock / Built In