Marketing Strategy Articles

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Colin Barnard Colin Barnard
Updated on August 07, 2026

To Win AI Search, Be More Human

The more human your content is, the more AI search likes it.

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Margo Steines Margo Steines
Updated on August 03, 2026

20 Top B2B Marketing Companies

Check out some top B2B marketing companies collaborating with other businesses to increase their brand awareness and reach new clients.

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Kaysen Jacobelli Kaysen Jacobelli
Updated on July 22, 2026

The Click Is Dead. Here’s Why That’s Good News.

AI search may be reshaping SEO permanently, but it’s also secretly saving marketing measurement.

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Ronn Torossian Ronn Torossian
Updated on May 14, 2026

5 Rules for an Effective GEO Program

The brands AI cites aren’t the ones ranking on Google. Here’s what changed and how your company can respond.

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Alex Halliday Alex Halliday
Updated on May 06, 2026

How to Make Brand Content More Visible in AI Search

After ChatGPT introduced ads, citations fell 41 percent. The recovery is reshaping which brands get seen in AI search.

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Cliff Jurkiewicz Cliff Jurkiewicz
Updated on December 05, 2025

Why a Talent Marketer Should Be Your Next Key Hire

No one would think of selling a product or service without a strong marketing team. Why should positioning your employer brand to potential hires be any different?

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Brianna Rooney Brianna Rooney
Updated on December 05, 2025

Think of Recruiting as a Strategic Asset

Businesses will always need top-quality people, no matter how weird the job market is.

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Bailey Reiners Bailey Reiners
Updated on November 24, 2025

How to Write a Marketing Manager Job Description: Important Skills and Role Responsibilities

Learn how to write a marketing manager job description that will attract top talent, with examples, a template and role overview.

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Joe Procopio Joe Procopio
Updated on August 11, 2025

Authenticity Is the Hot, New Startup Marketing Strategy

Don’t look now, but blogs are back.

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Matt Caiola Matt Caiola
Updated on August 06, 2025

AI Isn’t Just a Shiny Object

The incredible hype surrounding AI’s promise means too many organizations rush into an implementation unprepared. Here’s what you need to know before investing.

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