Marketing Strategy Articles

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Leslie Zane Leslie Zane
Updated on June 25, 2024

Ditch the Funnel and Tap Into the Power of Instinct

The traditional marketing funnel is outdated. Here’s how growth triggers like metaphor and humor can expand brand awareness and speed up the decision-making process.   

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Jordan Buning Jordan Buning
Updated on June 24, 2024

How Brand and Performance Marketing Can Thrive Together

Brand-based and performance-based marketing often compete for budget, but they can work together with the right approach. Here’s how.

Image: Shutterstock / Built In
James De Roche James De Roche
Updated on June 20, 2024

How to Reposition Your Marketing Strategy for Customer Success

Customer retention and expansion starts with communicating value. Here’s how your marketing team can tell better stories and boost customer success. 

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Erik Michal Erik Michal
Updated on June 20, 2024

How Automated Healthcare Marketing Can Encourage Healthy Behavior

A well-executed automated healthcare marketing campaign can lead to healthier outcomes for patients. Here’s how to do it.

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Satya Ganni Satya Ganni
Updated on June 18, 2024

3 Ways Businesses Can Transition to a Product-Led Growth Model

Many businesses may want to shift to a product-led growth model but not know how. Our expert offers tips for making the change.

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Margo Steines Margo Steines
Updated on June 17, 2024

13 Top B2B Marketing Companies

Check out some top B2B marketing companies collaborating with other businesses to increase their brand awareness and reach new clients.

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Julie Karbo Julie Karbo
Updated on June 13, 2024

3 Ways to Stand Out in a Crowded Tech Startup Market

With fewer journalists than there once were, our PR expert explores how to sell your own story in a meaningful way.

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Joe Procopio Joe Procopio
Updated on June 03, 2024

How Startups Can Succeed at Marketing

First, develop a digital product marketing infrastructure.

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Steve Krull Steve Krull
Updated on May 29, 2024

The Cookie Is Crumbling. Is Your Business Ready?

Google is phasing out third-party cookies this year. Here’s what you need to know.

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Margo Steines Margo Steines
Updated on May 16, 2024

9 Top Direct Marketing Companies

Direct marketing companies work with brands to help them build connections with prospective customers.

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