Marketing Strategy Articles

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Olivia McClure Olivia McClure
Updated on September 22, 2026

11 Marketing Agencies in Raleigh to Know

These Raleigh-based markeing agencies help businesses stand out with services ranging from branding and SEO to AI strategy, enrollment marketing and digital customer acquisition.

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Margo Steines Margo Steines
Updated on September 17, 2026

21 Top B2B Marketing Companies

Check out some top B2B marketing companies collaborating with other businesses to increase their brand awareness and reach new clients.

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Colin Barnard Colin Barnard
Updated on August 07, 2026

To Win AI Search, Be More Human

The more human your content is, the more AI search likes it.

Image: Shutterstock / Built In
Kaysen Jacobelli Kaysen Jacobelli
Updated on July 22, 2026

The Click Is Dead. Here’s Why That’s Good News.

AI search may be reshaping SEO permanently, but it’s also secretly saving marketing measurement.

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Ronn Torossian Ronn Torossian
Updated on May 14, 2026

5 Rules for an Effective GEO Program

The brands AI cites aren’t the ones ranking on Google. Here’s what changed and how your company can respond.

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Alex Halliday Alex Halliday
Updated on May 06, 2026

How to Make Brand Content More Visible in AI Search

After ChatGPT introduced ads, citations fell 41 percent. The recovery is reshaping which brands get seen in AI search.

Image: Shutterstock / Built In
Cliff Jurkiewicz Cliff Jurkiewicz
Updated on December 05, 2025

Why a Talent Marketer Should Be Your Next Key Hire

No one would think of selling a product or service without a strong marketing team. Why should positioning your employer brand to potential hires be any different?

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Brianna Rooney Brianna Rooney
Updated on December 05, 2025

Think of Recruiting as a Strategic Asset

Businesses will always need top-quality people, no matter how weird the job market is.

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Bailey Reiners Bailey Reiners
Updated on November 24, 2025

How to Write a Marketing Manager Job Description: Important Skills and Role Responsibilities

Learn how to write a marketing manager job description that will attract top talent, with examples, a template and role overview.

Image: Unsplash / Built In
Joe Procopio Joe Procopio
Updated on August 11, 2025

Authenticity Is the Hot, New Startup Marketing Strategy

Don’t look now, but blogs are back.

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