Marketing Analytics Articles

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Hal Koss Hal Koss
Updated on November 10, 2023

What Does a Growth Hacker Do?

Everything you need to know about the job that turned marketing into a mad science.

What Does a Growth Hacker Do?
Svetlana Stotskaya Svetlana Stotskaya
Updated on November 09, 2023

How to Hire the Right Senior Marketer for Your Startup

A look at how companies like Netflix and DoorDash make smart marketing decisions and how your startup can follow suit.

How to Hire the Right Senior Marketer for Your Startup
Jonathan Spier Jonathan Spier
Updated on November 02, 2023

3 Things B2C Companies Do That B2B Should Do Too

It’s time that B2B catches up to B2C in terms of technology.

3 Things B2C Companies Do That B2B Should Do Too
Andy Beohar Andy Beohar
Updated on August 11, 2023

5 Ways to Increase Your Website Traffic Without SEO

Social media, email and influencer marketing can boost traffic while you wait for SEO efforts to kick in.

5 Ways to Increase Your Website Traffic Without SEO
Marc Ginsberg Marc Ginsberg
Updated on July 10, 2023

4 Ways AI-Powered Conversation Intelligence Can Boost Marketing

Use it to speed up and smarten up marketing-related business decisions.

4 Ways AI-Powered Conversation Intelligence Can Boost Marketing
Dmitry Sverdlik Dmitry Sverdlik
Updated on June 14, 2023

How Marketers Can Solve the Challenges of the Connected TV Ad Market

As connected TV has exploded in popularity, its unique properties have presented several challenges to marketers. Here, our expert explains how to solve some of these problems to better target your audience.

How Marketers Can Solve the Challenges of the Connected TV Ad Market
Alex Vakulov Alex Vakulov
Updated on May 17, 2023

5 Marketing Analytics Strategies for a Privacy-Driven World

Privacy and AI are changing the way marketers look at analytics.

5 Marketing Analytics Strategies for a Privacy-Driven World
Adam Thomas Adam Thomas
Updated on December 22, 2022

What Is Marketing Analytics?

Marketing analytics is the process of tracking and analyzing quantitative data points to help marketers understand the effectiveness of their marketing efforts.

What Is Marketing Analytics?
Young Entrepreneur Council Young Entrepreneur Council
Updated on February 02, 2022

10 Things to Target When Studying Your Competitors

Members of Young Entrepreneur Council suggest the information you should try to find when researching your business’s competition.

10 Things to Target When Studying Your Competitors
Karen Rhorer Karen Rhorer
Updated on October 06, 2021

Why You Need Clear Metrics to Onboard and Ramp Your Sales Team

Setting clear data-driven expectations for your fully-ramped reps will not only create a more positive onboarding experience, it’ll set your entire sales team up for long-term success.

Why You Need Clear Metrics to Onboard and Ramp Your Sales Team