Marketing Analytics Articles

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George Schildge George Schildge
Updated on August 27, 2025

Why Most Marketing Teams Are Automating Chaos Instead of Solving It 

Automating marketing workflows with bottlenecks and unclear objectives is only going to produce more of the same. Here’s how to adopt an effective AI marketing strategy. 

Image: Shutterstock / Built In
Saurabh Mahajan Saurabh Mahajan
Updated on August 15, 2025

How to Identify the Dark Metrics That Could Be Tanking Your Product

Dark metrics like churn latency and engagement cliffs reveal the product vulnerabilities beneath the surface-level statistics. Here’s how to track them and what to do about it. 

Image: Shutterstock / Built In
Ingrid Sierra Ingrid Sierra
Updated on January 09, 2025

Marketing Teams Are at Risk of AI Hype Burnout. Here’s How to Avoid It.

If all your friends were buying lousy AI tools, would you buy them too? Here’s how to resist FOMO and select only the best AI for your team (and protect their morale).

Image: Shutterstock / Built In
Meghan McCanney Meghan McCanney
Updated on December 10, 2024

How to Create Hyperlocal Marketing Content

The future of effective marketing lies in hyperlocally focused content. Here’s how you get there.

Image: Shutterstock / Built In
Daniel Pearson Daniel Pearson
Updated on November 05, 2024

Google Is Keeping the Cookies. What Should You Do?

Google shifted its policy to keep third-party cookies. How can you ensure you keep user data safe?

Image: Shutterstock / Built In
Steve Krull Steve Krull
Updated on August 23, 2024

Why You Should Use Empathetic Marketing

To better engage your consumers, you need to step into their shoes.

Image: Shutterstock / Built In
Eric Siegel Eric Siegel
Updated on August 12, 2024

Predictive AI Streamlines Operations In This Surprisingly Simple Way

Your biggest operations are made up of many small decisions. Predictive modeling can help you make them.

Image: Shutterstock / Built In
Young Entrepreneur Council Young Entrepreneur Council
Updated on April 27, 2024

10 Things to Target When Studying Your Competitors

Members of Young Entrepreneur Council suggest the information you should try to find when researching your business’s competition.

Karen Rhorer Karen Rhorer
Updated on April 24, 2024

Why You Need Clear Metrics to Onboard and Ramp Your Sales Team

Setting clear data-driven expectations for your fully-ramped reps will not only create a more positive onboarding experience, it’ll set your entire sales team up for long-term success.

Olivia Belitsky Olivia Belitsky
Updated on April 24, 2024

Product Engagement Is a Useless Success Metric. Track This Instead.

Grabbing attention is cheap. Capture the value you’re creating by tracking things like satisfaction and completion.