Marketing Analytics Articles

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Daniel Pearson Daniel Pearson
Updated on November 05, 2024

Google Is Keeping the Cookies. What Should You Do?

Google shifted its policy to keep third-party cookies. How can you ensure you keep user data safe?

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Steve Krull Steve Krull
Updated on August 23, 2024

Why You Should Use Empathetic Marketing

To better engage your consumers, you need to step into their shoes.

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Eric Siegel Eric Siegel
Updated on August 12, 2024

Predictive AI Streamlines Operations In This Surprisingly Simple Way

Your biggest operations are made up of many small decisions. Predictive modeling can help you make them.

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Young Entrepreneur Council Young Entrepreneur Council
Updated on April 27, 2024

10 Things to Target When Studying Your Competitors

Members of Young Entrepreneur Council suggest the information you should try to find when researching your business’s competition.

Karen Rhorer Karen Rhorer
Updated on April 24, 2024

Why You Need Clear Metrics to Onboard and Ramp Your Sales Team

Setting clear data-driven expectations for your fully-ramped reps will not only create a more positive onboarding experience, it’ll set your entire sales team up for long-term success.

Olivia Belitsky Olivia Belitsky
Updated on April 24, 2024

Product Engagement Is a Useless Success Metric. Track This Instead.

Grabbing attention is cheap. Capture the value you’re creating by tracking things like satisfaction and completion.

Hal Koss Hal Koss
Updated on April 23, 2024

What Is a Marketing Technologist?

Marketing stacks are more complicated than ever, making technical know-how worth its weight in gold.

Alex Vakulov Alex Vakulov
Updated on April 23, 2024

5 Marketing Analytics Strategies for a Privacy-Driven World

Privacy and AI are changing the way marketers look at analytics.

Adam Thomas Adam Thomas
Updated on April 23, 2024

What Is Marketing Analytics?

Marketing analytics is the process of tracking and analyzing quantitative data points to help marketers understand the effectiveness of their marketing efforts.

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Svetlana Stotskaya Svetlana Stotskaya
Updated on April 23, 2024

How to Hire the Right Senior Marketer for Your Startup

A look at how companies like Netflix and DoorDash make smart marketing decisions and how your startup can follow suit.

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