Marketing Analytics Articles

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Young Entrepreneur Council Young Entrepreneur Council
Updated on April 27, 2024

10 Things to Target When Studying Your Competitors

Members of Young Entrepreneur Council suggest the information you should try to find when researching your business’s competition.

Karen Rhorer Karen Rhorer
Updated on April 24, 2024

Why You Need Clear Metrics to Onboard and Ramp Your Sales Team

Setting clear data-driven expectations for your fully-ramped reps will not only create a more positive onboarding experience, it’ll set your entire sales team up for long-term success.

Olivia Belitsky Olivia Belitsky
Updated on April 24, 2024

Product Engagement Is a Useless Success Metric. Track This Instead.

Grabbing attention is cheap. Capture the value you’re creating by tracking things like satisfaction and completion.

Hal Koss Hal Koss
Updated on April 23, 2024

What Is a Marketing Technologist?

Marketing stacks are more complicated than ever, making technical know-how worth its weight in gold.

Alex Vakulov Alex Vakulov
Updated on April 23, 2024

5 Marketing Analytics Strategies for a Privacy-Driven World

Privacy and AI are changing the way marketers look at analytics.

Adam Thomas Adam Thomas
Updated on April 23, 2024

What Is Marketing Analytics?

Marketing analytics is the process of tracking and analyzing quantitative data points to help marketers understand the effectiveness of their marketing efforts.

Image: Shutterstock / Built In
Svetlana Stotskaya Svetlana Stotskaya
Updated on April 23, 2024

How to Hire the Right Senior Marketer for Your Startup

A look at how companies like Netflix and DoorDash make smart marketing decisions and how your startup can follow suit.

Image: Shutterstock / Built In
Jonathan Spier Jonathan Spier
Updated on April 23, 2024

3 Things B2C Companies Do That B2B Should Do Too

It’s time that B2B catches up to B2C in terms of technology.

Image: Shutterstock / Built In
Nick Babich Nick Babich
Updated on April 20, 2024

How Competitive Analysis Helps You Shine Over Your Rivals

Competitive analysis is a crucial component of product research. With this step-by-step guide, you can begin gaining insights that will make your products better and your marketing sharper.

Margaret Lee Margaret Lee
Updated on April 16, 2024

Essential Hard Skills Every Marketer Should Learn

From an understanding of data analytics to UX design, marketing requires a variety of hard skills from various disciplines to succeed. Here are five essential non-marketing hard skills to develop.   

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