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Gediminas Rickevičius Gediminas Rickevičius
Updated on May 22, 2025

How AI and Visual Search Are Rewriting the SEO Playbook

The rise of visual search and generative engine optimization (GEO) requires new SEO strategies to keep up. Here’s how to stand out.

Image: Shutterstock / Built In
Adam Thomas Adam Thomas
Updated on May 22, 2025

What Is Marketing Operations?

Marketing operations is a broad term that describes the people, processes and technology that enable a marketing team to operate efficiently and scale effectively. Here’s why it’s important, its types and how to develop a marketing operations strategy.

Image: Shutterstock / Built In
Stepan Solovev Stepan Solovev
Updated on April 23, 2025

Big Tech Is Tightening Control of Public Data. Here’s Why That’s a Problem.

Big Tech platforms are redefining the rules around public data. Our expert examines what that could mean for the digital marketplace. 

Image: Shutterstock / Built In
Ronn Torossian Ronn Torossian
Updated on April 23, 2025

What Does the Google Ad Tech Monopoly Verdict Mean for Digital Advertising?

The U.S. Department of Justice won a landmark case against Google, so what happens next?

Image: Shutterstock / Built In
Hal Koss Hal Koss
Updated on April 10, 2025

This CBD Seltzer Brand Wants to Build a Media Empire

Recess is getting creative to spread the word.

This CBD Seltzer Brand Wants to Build a Media Empire
Michael Hines Michael Hines
Updated on April 10, 2025

How Neuroscientists Are Helping Brands Create More Effective Ads

Neurological and physiological data gathered in research laboratories is changing the way ads are made.

How Neuroscientists Are Helping Brands Create More Effective Ads
Adam Calica Adam Calica
Updated on April 10, 2025

The B2B Marketing Strategies These Teams Rely On

The B2B Marketing Strategies These Teams Rely On
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Hal Koss Hal Koss
Updated on April 10, 2025

The DTC Party’s Over. What Happens Next?

The grow-at-all-costs playbook led to a reckoning. Now, some DTC brands are trying things differently.

The DTC Party’s Over. What Happens Next?
Hal Koss Hal Koss
Updated on April 10, 2025

Community-Led Growth Is Taking Tech by Storm

These startups encourage connections — not just transactions.

Community-Led Growth Is Taking Tech by Storm

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