Marketing Articles

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Ronn Torossian Ronn Torossian
Updated on April 23, 2025

What Does the Google Ad Tech Monopoly Verdict Mean for Digital Advertising?

The U.S. Department of Justice won a landmark case against Google, so what happens next?

Image: Shutterstock / Built In
Hal Koss Hal Koss
Updated on April 10, 2025

This CBD Seltzer Brand Wants to Build a Media Empire

Recess is getting creative to spread the word.

This CBD Seltzer Brand Wants to Build a Media Empire
Michael Hines Michael Hines
Updated on April 10, 2025

How Neuroscientists Are Helping Brands Create More Effective Ads

Neurological and physiological data gathered in research laboratories is changing the way ads are made.

How Neuroscientists Are Helping Brands Create More Effective Ads
Adam Calica Adam Calica
Updated on April 10, 2025

The B2B Marketing Strategies These Teams Rely On

The B2B Marketing Strategies These Teams Rely On
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Hal Koss Hal Koss
Updated on April 10, 2025

The DTC Party’s Over. What Happens Next?

The grow-at-all-costs playbook led to a reckoning. Now, some DTC brands are trying things differently.

The DTC Party’s Over. What Happens Next?
Hal Koss Hal Koss
Updated on April 10, 2025

Community-Led Growth Is Taking Tech by Storm

These startups encourage connections — not just transactions.

Community-Led Growth Is Taking Tech by Storm
Hal Koss Hal Koss
Updated on April 10, 2025

Social Commerce Is Replacing the Shopping Mall

It’s coming for Amazon too.

Social Commerce Is Replacing the Shopping Mall
Mae Rice Mae Rice
Updated on April 10, 2025

The Advertising Industry Can’t Stay This White

Agencies’ lack of diversity hurts Black professionals. It also hurts ad quality.

The Advertising Industry Can’t Stay This White
Mae Rice Mae Rice
Updated on April 08, 2025

How to Market Confusing, Technical Products

Step 1: Give customers something specific — and amazing — to talk about.

How to Market Confusing, Technical Products
Adrienne Teeley Adrienne Teeley
Updated on April 08, 2025

Inside PerkSpot’s ‘Catalyzing Moment’ of Growth

PerkSpot offers something job-seekers and employers want: an antidote to modern economic woes and the Great Resignation blues. Here’s how the company is preparing for 2022.

Inside PerkSpot’s ‘Catalyzing Moment’ of Growth

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