Brand Strategy Articles

Sorted By: Most Recent
Michael Ruiz Michael Ruiz
Updated on December 05, 2025

Is Your Brand Attractive to Top Executive Talent?

You already market your business to customers, but if you don’t build a great image in the minds of potential employees' you’ll never attract top talent.

Kate Heinz Kate Heinz
Updated on December 05, 2025

6 Examples of Branding Working Right Now

Learn how companies are adapting their employer branding and marketing strategies for COVID-19

John Beyer John Beyer
Updated on December 04, 2025

What 7 Failed Rebrands Can Teach Us About Employer Branding

A rebrand—a wholesale change to the corporate image of a company or organization—is one of the riskiest strategies a business can pursue.

Bailey Reiners Bailey Reiners
Updated on December 04, 2025

How to Improve Employer Branding

Strong employer branding can lower turnover, reduce hiring costs and boost talent attraction. Here are some ways you can improve your reputation as a top choice employer.

Bailey Reiners Bailey Reiners
Updated on December 04, 2025

Know Your Employer Brand From the Inside Out With An Employer Branding Survey

Learn the tips and types of employer branding surveys and utilize our sample questionnaire on employer branding for your team.

Bailey Reiners Bailey Reiners
Updated on December 03, 2025

How to Create an Employer Branding Strategy

If you’re looking for a way to form an effective branding strategy, follow these steps.

Image: Shutterstock
Anthony Corbo Anthony Corbo
Updated on December 03, 2025

89 B2B Companies Playing Huge Roles in How Brands Succeed

These B2B companies provide services ranging from analyzing customer feedback to facilitating employee collaboration.

Image: Shutterstock
Jared Navarre Jared Navarre
Updated on September 18, 2025

What Can We Learn From the Messy ChatGPT-5 Rollout?

OpenAI’s ChatGPT-5 debacle shows us that AI rollouts should be framed as evolving journeys, not finished products.

Image: Shutterstock / Built In
Matt Caiola Matt Caiola
Updated on August 06, 2025

AI Isn’t Just a Shiny Object

The incredible hype surrounding AI’s promise means too many organizations rush into an implementation unprepared. Here’s what you need to know before investing.

Image: Shutterstock / Built In
Hal Koss Hal Koss
Updated on July 14, 2025

Direct-to-Consumer Brands: All You Need to Know (With 36 DTC Examples)

DTC brands are everywhere now. They weren’t always.

Image: Shutterstock