Brand Strategy Articles

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Ronn Torossian Ronn Torossian
Updated on December 17, 2024

Blockchain Is Making a Comeback. Here’s What to Know.

With blockchain making a resurgence, marketing is about more than selling products — it’s about shaping the future of digital relationships.

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Hal Koss Hal Koss
Updated on November 22, 2024

Direct-to-Consumer Brands: All You Need to Know (With 35 DTC Examples)

DTC brands are everywhere now. They weren’t always.

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Anthony Corbo Anthony Corbo
Updated on October 02, 2024

83 B2B Companies Playing Huge Roles in How Brands Succeed

These B2B companies provide services ranging from analyzing customer feedback to facilitating employee collaboration.

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Justin Hartland Justin Hartland
Updated on August 02, 2024

Thinking of Downsizing Your Domain Portfolio? Don’t.

Companies may be tempted to downsize unused domains, but that would be a mistake. Our expert explains why.

Image: Shutterstock / Built In
Leslie Zane Leslie Zane
Updated on June 25, 2024

Ditch the Funnel and Tap Into the Power of Instinct

The traditional marketing funnel is outdated. Here’s how growth triggers like metaphor and humor can expand brand awareness and speed up the decision-making process.   

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Kelly Ayres Kelly Ayres
Updated on June 07, 2024

Why You Need to Use SEO Outside of Google

The customer journey doesn’t start and end on Google.

Image: Shutterstock / Built In
Adam Thomas Adam Thomas
Updated on April 27, 2024

How Good Product Strategy Makes Decisions Easier

Product development requires a team to make a host of decisions. Your strategy should make that decision-making process as easy as possible.

Joe Procopio Joe Procopio
Updated on April 27, 2024

How Startups Win Their Market With Positioning

You can’t get anywhere if you don’t know where you are.