Brand Strategy Articles

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Jaime Levy Jaime Levy
Updated on April 20, 2024

What Is UX Strategy?

A shared vision, developed through strategy, means that your team and stakeholders have the same mental model for your future product. Good strategy takes you from where you are to where you want to be.

Melissa Lowe Melissa Lowe
Updated on April 19, 2024

3 Ways Retail Brands Can Make the Most of Customer Data

Shoppers leave behind data breadcrumbs, which companies can harness to add value to the customer experience.

Hal Koss Hal Koss
Updated on April 15, 2024

Brand Equity: How to Measure a Brand’s Value

Every marketer knows brand equity is important. Why can’t they agree on how to measure it?

Hal Koss Hal Koss
Updated on April 15, 2024

How Brands Wield the Power of Storytelling Marketing

Why storytelling marketing works — plus eight examples showing how it’s done.

Hal Koss Hal Koss
Updated on April 12, 2024

What Is Brand Positioning? How Does It Work Today?

Plus a guide on how to create a brand positioning strategy.

Image: Shutterstock
Brad Birnbaum Brad Birnbaum
Updated on April 12, 2024

How Good Is Your Customer Service?

Ask yourself these five questions to find out.

Image: Shutterstock / Built In
Bailey Reiners Bailey Reiners
Updated on April 09, 2024

Know Your Employer Brand From the Inside Out With An Employer Branding Survey

Learn the tips and types of employer branding surveys and utilize our sample questionnaire on employer branding for your team.

Hailley Griffis Hailley Griffis
Updated on April 09, 2024

What Is a Brand Strategy?

A brand strategy is the conscious differentiation of a business from its competitors and a compelling approach to standing out in a crowded marketplace.

Image: Shutterstock / Built In
Bailey Reiners Bailey Reiners
Updated on April 09, 2024

13 Easy Ways to Improve Your Employer Branding

And boost your reputation as a top choice employer