Brand Strategy Articles

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Anthony Corbo Anthony Corbo
Updated on August 15, 2025

105 B2B Companies Playing Huge Roles in How Brands Succeed

These B2B companies provide services ranging from analyzing customer feedback to facilitating employee collaboration.

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Matt Caiola Matt Caiola
Updated on August 06, 2025

AI Isn’t Just a Shiny Object

The incredible hype surrounding AI’s promise means too many organizations rush into an implementation unprepared. Here’s what you need to know before investing.

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Bailey Reiners Bailey Reiners
Updated on July 31, 2025

How to Improve Employer Branding

Strong employer branding can lower turnover, reduce hiring costs and boost talent attraction. Here are some ways you can improve your reputation as a top choice employer.

Hal Koss Hal Koss
Updated on July 14, 2025

Direct-to-Consumer Brands: All You Need to Know (With 36 DTC Examples)

DTC brands are everywhere now. They weren’t always.

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Ronn Torossian Ronn Torossian
Updated on February 24, 2025

How Generative AI Is Bridging the Brand-Consumer Gap

Generative AI boasts capabilities that make it ideally suited to shaping marketing messages. Our expert explains how to harness its power.

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Ronn Torossian Ronn Torossian
Updated on January 15, 2025

3 Ways Tech Is Changing How Users Engage with Brands in 2025

Here’s how to use technology to transform passive customers into active community members.

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Ronn Torossian Ronn Torossian
Updated on December 17, 2024

Blockchain Is Making a Comeback. Here’s What to Know.

With blockchain making a resurgence, marketing is about more than selling products — it’s about shaping the future of digital relationships.

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Justin Hartland Justin Hartland
Updated on August 02, 2024

Thinking of Downsizing Your Domain Portfolio? Don’t.

Companies may be tempted to downsize unused domains, but that would be a mistake. Our expert explains why.

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Leslie Zane Leslie Zane
Updated on June 25, 2024

Ditch the Funnel and Tap Into the Power of Instinct

The traditional marketing funnel is outdated. Here’s how growth triggers like metaphor and humor can expand brand awareness and speed up the decision-making process.   

Image: Shutterstock / Built In