Product Marketing Articles
How to Build Your Product to Target Product-Market Fit
Turn your customer’s business needs into key benefits, then start building.
Want to Write a Book? Keep These 5 Things in Mind.
Writing a book is a multi-faceted endeavor that requires a broad set of skills and an unconventional mindset to excel.
A Strategic Guide to Integrating Marketing and Product Teams
Marketing and product teams can end up at odds if you aren’t careful. Follow these steps to create better cohesion between the two teams.
How to Become a Product Manager (According to 3 Experts Who Are)
There’s no cookie cutter way to becoming a product manager. Three PMs share insights on how to break into the field.
10 Meetings Product Managers Should Participate In
Product management interacts with so many parts of a business that, although we may want to protect our time, we need to prioritize cross-functional collaboration. Our expert recommends making time for all of these meetings.
Why Zoom Videos Could Be Your Strongest Marketing Assets
Now that everyone is comfortable with video conferencing, leveraging the tool to build your brand is a no-brainer.
Product Managers: Here’s How to Craft a Winning Strategy
What makes a product strategy work? It reduces ambiguity and focuses a team’s attention on the most important elements of its work.