Product Marketing Articles

Taylor Rose

Updated on May 14, 2026

Leaders from Findigs, Regal, Order.co, Northslope and Agora share how their teams differentiate through product design, customer focus, speed, technical depth and measurable business outcomes.

Bryan Dsouza

Updated on December 05, 2025

A lot of work goes into finding the right product marketer. And there’s a lot that can go wrong if you find the wrong one.

Bailey Reiners

Updated on November 24, 2025

Learn how to write a marketing manager job description that will attract top talent, with examples, a template and role overview.

Mae Rice

Updated on April 08, 2025

Step 1: Give customers something specific — and amazing — to talk about.

Lola Bakare

Updated on December 16, 2024

Marketing campaigns don’t have to be black and white, purpose-driven or humorous. Here’s how to do both.

Duncan Wardle

Updated on December 10, 2024

Creating a great product — something that really matters — requires creativity, adaptability and open-mindedness.

Christoph Senn & Mehak Gandhi

Updated on November 20, 2024

A product-centric mindset may help drive innovation, but it can also end up creating a disconnect between buyers and the product. Here’s why it’s time to try a customer-centric approach.

Atul Naithani

Updated on August 30, 2024

What is contextual advertising, and why is it so important?

Satya Ganni

Updated on June 18, 2024

Many businesses may want to shift to a product-led growth model but not know how. Our expert offers tips for making the change.

Julie Karbo

Updated on June 13, 2024

With fewer journalists than there once were, our PR expert explores how to sell your own story in a meaningful way.