Top Senior Marketing Jobs in Sacramento, CA

Leads integrated full-funnel marketing strategies for B2B clients, including positioning, ICP definition, go-to-market planning, demand generation, campaign integration, SEO, AEO, and AI-driven discovery. Owns client strategy, workshops, performance measurement, conversion optimization, and executive reporting. Collaborates with SEO, paid media, content, product, development, and project teams to connect marketing activity with pipeline, MQL, CAC, ROAS, and broader business outcomes.

Leads paid advertising strategy and execution for high-value ecommerce accounts across multiple ad channels. Responsibilities include campaign planning, optimization, QA, budget pacing, attribution and measurement analysis, reporting, client communication, testing roadmaps, and strategic recommendations. The role also mentors junior team members, supports new business appraisals, integrates AI and Nova tools, manages performance risks, and drives cross-channel growth initiatives.

Own and scale full-funnel performance marketing and ABM for enterprise buyers: run paid campaigns (LinkedIn, Google, industry channels), build attribution and pipeline reporting, run experimentation, optimize website/landing conversions, support events, and maintain the martech stack to drive measurable pipeline and ROI.

Lead Splendid's integrated brand marketing to grow awareness, acquisition, retention and revenue across wholesale, retail, and DTC. Own brand strategy, campaign development, creative production, influencer/PR, social, partnerships, retail marketing, budgeting, performance analytics, and team leadership while partnering cross-functionally to execute seasonal go-to-market plans.

Lead global marketing function, focusing on demand generation, brand messaging, and marketing analytics. Drive campaigns and manage a marketing team using AI tools.

Lead the creative learning system for growth: centralize cross-channel insights, scale production (studio, UGC, whitelisting), build testing frameworks and reporting, translate ad learnings into site, funnel, and product recommendations, and align Growth, Brand, and Product teams to institutionalize winning creative.

As the Vice President of Marketing, you will drive growth by developing and executing the Go-To-Market strategy, running growth experiments, and shaping brand identity in a B2B SaaS environment.

Design and execute lifecycle marketing strategies and journeys to recruit providers, drive patient signups and sessions, and activate partners. Own campaign setup, testing, analytics, and reporting. Build and QA dynamic email/SMS templates with templating logic and HTML/CSS. Partner with Product and Engineering to define event tracking, APIs, and webhook integrations. Manage marketing automation platform configuration (Iterable/HubSpot) and scale MarTech while ensuring HIPAA compliance.

Own product positioning and go-to-market strategy for YipitData’s AI and big data products serving public investors. Define customer segments and messaging, lead product launches, conduct competitive intelligence, support pricing and packaging, and create sales enablement materials. Partner with Product, Revenue, and Insights teams to shape the roadmap and drive adoption. Establish GTM success metrics, monitor performance, and improve strategies across data feeds, software, and AI-powered investor solutions.

The Head of Paid Media will design and execute B2B paid media campaigns, manage budgets, optimize lead quality, and collaborate across teams to drive growth and brand awareness.

Lead SMB and self-serve demand generation across paid media, website strategy, SEO, AEO, lifecycle marketing, and AI-driven growth initiatives. Manage a team of channel experts, optimize acquisition and activation with Growth Product, define measurement and attribution strategies, collaborate with Sales and Support, and build scalable programs that drive revenue and customer growth.

Develop and execute buyer-focused content strategy for Lineup and FatTail, including articles, reports, POVs, case studies, video scripts, and presentations. Use competitive intelligence, customer research, and product expertise to identify differentiated content opportunities. Serve as the subject matter expert for Content Marketing, maintain alignment with Product Marketing, and collaborate with Marketing and Design to deliver polished assets that support demand generation.

Own a portfolio of consumer services marketing accounts, leading growth strategy, client relationships, QBRs, retention, renewals, and expansion. Diagnose lead-generation constraints across audience, messaging, channels, geography, and measurement. Coordinate paid media, SEO, local, and creative teams; align marketing with client sales outcomes; improve lead quality and acquisition economics; manage MRR growth; and coach analysts and specialists.

Own the market strategy, positioning, messaging, pricing, packaging, segmentation, and go-to-market plans for Attendance Plus. Research chronic absenteeism, district buying dynamics, competitors, and customer needs to guide product and business decisions. Lead launches, measure adoption, conduct win-loss analysis, enable Sales and Customer Success with messaging and competitive tools, and align cross-functional stakeholders. Travel to industry events and conferences approximately 20% of the time.

As VP Product Marketing, you will own product positioning, enhance sales outcomes, drive customer advocacy, execute GTM strategies, and build a marketing team.

Lead integrated marketing and audience experience across Brand, Product, Revenue, Content, Field, and Customer marketing. Translate strategy into unified campaigns, KPIs, and frameworks; manage agencies and cross-functional teams; design multi-channel campaigns and events; own audience segmentation, measurement, and optimization to drive awareness, pipeline, and advocacy.

The Senior Social Media Marketing Strategist will lead the agency's social media strategies for various clients, guiding marketing decisions and influencing business growth through trusted client relationships and innovative approaches.

Lead end-to-end marketing for a category-defining AI enterprise platform: GTM strategy, demand generation, ABM, positioning, content, events, marketing ops, and team building to drive high-ACV pipeline and revenue influence.

The Account Director manages influencer marketing programs, overseeing strategy, execution, and client relationships while ensuring successful campaigns and team development.

The Technical Marketing Lead will design campaigns, create technical content, and align product strategies with marketing efforts to drive adoption.

Supports affiliate and partnership marketing campaigns for global brands, managing recruitment, optimization, tracking, launches, publisher communication, client relationships, reporting, and presentations. Analyzes campaign data to identify trends and improve performance, leads publisher calls, resolves client issues, and coordinates project timelines and deliverables. The role requires strong communication, attention to detail, analytical ability, and proficiency with spreadsheets, Excel, PowerPoint, and affiliate management platforms.

Develop positioning, messaging, customer-facing copy, go-to-market plans, and lifecycle strategies for consumer products serving SNAP recipients and Medicare users. Conduct audience research, shape product decisions, define success metrics, design experiments, and analyze adoption, engagement, conversion, and revenue data. Partner with Product, Lifecycle, Growth, Research, and business teams to drive product discovery, activation, retention, and repeat engagement.

Own Revive Media’s marketing strategy and build a demand generation engine for Convoy’s expansion into SMB verticals. Responsibilities include brand positioning, competitive research, multi-channel pipeline generation, PR, events, website direction, content and social strategy, budget ownership, forecasting, marketing analytics, and cross-functional CRM partnership. The role also manages external contractors, supports win-back campaigns, and develops the business case for future marketing hires.

Define and execute GTM strategy for Luma's multimodal AI. Craft positioning and narratives, establish brand/agency/studio partnerships, collaborate with Product/Design/Research, own product launches, and build scalable marketing systems and collateral.

The Director of Product Marketing leads strategies for the launch of IMVT-1402, coordinating with cross-functional teams, developing market research, and implementing promotional tactics to enhance brand positioning and customer engagement in Graves' Disease.