Top Marketing Jobs in Rochester, NY

Manage integrated partner marketing programs with OEM and chipset partners. Lead partner communication, co-marketing campaign execution, asset/playbook development, cross-functional reviews, and performance reporting to ensure brand consistency and on-time delivery.

Manage relationships and execution of co-marketing programs with hardware and chipset partners. Lead partner communications, synchronize cross-functional reviews, manage campaign timelines, track performance, and maintain partner playbooks, brand reviews, and sales enablement assets.

The Digital Marketing Specialist will develop and execute digital marketing campaigns, create content, manage social media, and maintain the website.

Lead retention marketing to drive repeat revenue and customer lifetime value across email, SMS, catalog, paid remarketing, affiliates and loyalty. Own retention strategy, budget allocation, forecasting, segmentation, experimentation, and reporting. Optimize lifecycle flows, reactivation and frequency, evaluate incrementality, and partner cross-functionally. Manage and develop direct reports and coordinate with agencies and creative teams to deliver personalized, performance-driven retention programs.

Lead product marketing for an interoperability platform and partner ecosystem: craft positioning and messaging, drive partner and product launches, enable commercial teams, perform competitive analysis, and coordinate cross-functional launch execution to grow partnerships and platform value.

Lead strategy and execution of partnership-driven user acquisition for ElevenReader. Build and scale consumer partnerships, run integrated marketing campaigns (paid, email, social, OOH, PR, product), create bundled offers, manage co-marketing from creative through analysis, write high-converting copy, collaborate with design, and measure performance via attribution, incrementality, CAC, LTV, retention, and ROAS.

Lead and scale global marketing operations for a B2B SaaS company: define strategy, optimize and implement martech stack, partner with data teams for LTV/CAC/ROI reporting, track GTM funnel performance, document global processes, and build a high-performing operations team to drive data-driven marketing and cross-functional alignment.

Lead solutions marketing to translate Delinea's platform into buyer-focused messaging, use cases, and sales assets. Manage a small team to build messaging frameworks (Visibility, Posture, Control, ZSP, Compliance), produce campaign and sales enablement content, partner with Product Marketing, Demand Gen, Content, and Sales Enablement, and ensure consistent, field-ready messaging across buyer and seller touchpoints.

Lead transformation of a 50+ person creative studio into an AI-enabled Content House. Own brand and content strategy, scalable content systems, editorial standards, operations, capacity planning, vendor model, performance dashboards, and connect creative output to enrollment and CAC metrics while developing senior creative leaders.

Manage and qualify inbound leads, maintain HubSpot CRM, execute B2B email campaigns and nurture workflows, create email and social content, collaborate with design and sales, track campaign performance, build reports and dashboards, and support marketing automation and data quality initiatives.

Lead end-to-end user acquisition and channel discovery for an onchain trading platform. Run zero-to-one growth experiments across paid, SEO, creators/influencers, lifecycle email, referral/affiliate, and regional channels. Build funnel analytics, optimize CAC/LTV, own lifecycle journeys, and scale validated channels into repeatable programs while hiring and mentoring a growth team.

Lead content strategy and execution across long-form research, newsletter, podcast, and social for compliance leaders. Build and grow content programs, repurpose ideas across channels, work with founders and experts, host/produce podcast, and measure performance to optimize results.

Lead global marketing forecasting, performance reporting, and scenario planning across acquisition channels. Partner with FP&A, Product, Data, and marketing teams to inform $40M+ media allocation, deliver executive narratives, identify risks/opportunities, and support attribution and board-level decision-making.

Lead and execute integrated digital marketing strategies focused on social media, paid media, email marketing, content creation, and analytics to drive brand awareness, engagement, and patient acquisition. Manage content planning, community engagement, campaign optimization, cross-functional collaboration, and reporting to support organizational goals.

Drive product positioning, messaging and go-to-market for Uberall. Lead multi-stakeholder product launches, create sales enablement and product content, support reseller and partner programs, and run initiatives to increase adoption, usage and upsell while aligning with product, brand and growth teams.

Design and operationalize enterprise ABM: account selection, tiering, buying-committee maps, campaign frameworks, lifecycle orchestration, measurement and dashboards. Partner with Sales, Regional Campaigns, Digital, Product Marketing and Content to enable personalized multi-channel account programs that drive meetings, pipeline and revenue.

Lead product marketing for Microsoft AI Content: craft external narratives, define AI quality standards and guardrails, own audience and format strategies globally, partner with Sales to translate capabilities into revenue narratives, and serve as a cross-functional steward aligning Product, Policy, Monetization, and Leadership.

Own lifecycle marketing campaigns across email, in-app, SMS, push, and content cards. Plan, build (copy, HTML, designs), QA, execute, analyze A/B tests, report performance, and ensure compliance with CAN-SPAM, TCPA, and HIPAA. Maintain campaign assets, calendars, and documentation while partnering with brand and external teams.

Lead go-to-market and content strategy for broker-facing insurance products. Design and execute email campaigns, manage broker segmentation and CRM data, produce sales enablement and collateral, support product launches, and collaborate with sales and underwriting to measure engagement and refine messaging.

Contract content writer producing SEO-informed recruitment marketing and employer-branding content focused on local hiring for tax professionals. Responsibilities include writing long-form blog articles, local landing pages, 'day in the life' features, and evergreen recruitment content; collaborating with stakeholders and SEO agencies; incorporating feedback; and supporting content strategy and editorial planning under a 44-hour monthly retainer.

Own product marketing content and sales enablement for a B2B security and compliance SaaS: build collateral (white papers, battlecards, decks, ROI/TCO frameworks), support deals with custom materials, run competitive intelligence and positioning, lead launch messaging, and surface customer and market insights to inform product and sales.

Lead paid media analytics for performance marketing: build SQL-based reporting and Power BI dashboards, validate agency/platform data, run deep-dive diagnostics across paid channels, support experimentation and MMM inputs, and provide actionable media investment recommendations to improve lead quality and enrollment outcomes.

Lead product marketing to define category-level positioning and GTM for an AI-driven claims orchestration platform. Translate technical AI capabilities into CCO/CIO-ready messaging, own pricing/packaging, drive land-and-expand motions, enable sales, build a small senior team, and collaborate with Product and Brand to scale adoption across enterprise insurers.

Manage and maintain the marketing stack, integrations, and campaign infrastructure. Ensure data integrity and attribution, build dashboards and reporting, support campaign execution and compliance, document SOPs, and enable the marketing team for scalable operations.

Lead institutional marketing strategy targeting asset managers, RIAs, family offices, and wealth platforms. Create institutional content (white papers, case studies, presentations, emails), run ABM and email programs, build thought leadership, align with Sales and Product, track marketing performance tied to pipeline and revenue, and monitor competitive and industry trends.