About First Connect:
First Connect Insurance Services is a digital platform providing independent insurance agents with access to top US carriers and the options necessary to grow their businesses. Agents can work with over 150 carriers, selling various insurance policies, including home, auto, small businesses, and more. We're on a mission to overhaul the technology agents have access to, putting consumer-grade software at their fingertips. We've got thousands of active agents with hundreds of joining monthly, and we plan to accelerate our growth.
Role Overview:
We’re looking for an experienced Product Marketing Manager to join our growing marketing team. You’ll shape how our agency and carrier partners understand and adopt our products,
developing strategic positioning, messaging, and go-to-market strategies. This is a highly cross-functional role, working closely with Product, Sales, and Support teams to develop and distribute content that drives awareness, understanding, and adoption. The ideal candidate is a strong storyteller, strategic thinker, a proactive collaborator who’s excited to work in a fast-paced, high-growth environment.
What You’ll Do:
Positioning & Messaging
● Define clear, compelling messaging and value propositions for our products and features.
● Distill product capabilities into differentiated customer-facing narratives that align with market needs.
● Collaborate with Product, Sales, and Support teams to ensure consistent positioning across all touchpoints.
Go-to-Market Strategy & Execution
● Own product and feature launches from planning to execution—coordinating with Product, Sales, Support teams and Marketing channel owners to ensure successful rollouts.
● Develop and execute against tiered GTM playbooks that help us move fast and iterate quickly.
● Monitor, evaluate, and report GTM performance. Content Creation & Campaign Support
● Create and maintain a range of marketing assets, including product videos, one-pagers, website copy, case studies, and blogs.
● Support integrated marketing campaigns with content tailored to target audiences and personas. Develop customer stories and proof points that highlight the value of First Connect.
Enablement & Insights
● Equip customer-facing teams with the right tools, messaging, and training to position First Connect products effectively.
● Collaborate with Product to deeply understand the needs of our partners, both independent insurance agents and carriers, through research, interviews, and competitive analysis.
What You Bring:
● 5+ years of B2B product marketing experience in a start-up environment. Fintech/Insurtech experience is a plus.
● Strong storytelling and copywriting skills with an eye for clarity, tone, and audience fit.
● Experience launching products and supporting go-to-market strategies in partnership with cross-functional teams.
● Solid understanding of the SMB buyer journey and experience crafting content for multiple personas and funnel stages.
● Excellent communication and project management skills.
● High EQ and proven ability to work collaboratively in a fast-paced, high-growth environment.
● Bachelor's degree in marketing, business, or communications.
Benefits & Perks:
First Connect treats its team members with the same level of dedication and care as we do our customers, which is why we're fortunate to provide our team with:
- Multiple medical plans to choose from and 100% employer-covered dental; vision plans for our team members and their families.
- A 401(k) retirement plan, short- and long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP)
- Work-From-Home Stipend — Employer-provided WFH equipment and an $85 monthly expense stipend to ensure you're set up for success
- Equity — This position is eligible for equity compensation
- Training and Career Growth — Training and internal career growth opportunities
- Flexible Time Off — You know when and how you should recharge
The base pay range for the role is $155,000 - $165,000. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, location, business needs and market demands.
First Connect is an equal-opportunity employer, and we are committed to building a team culture
that celebrates diversity and inclusion.
Applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any First Connect applicant who requires reasonable
accommodations during the application process should contact the First Connect People Team to make the need for an accommodation known.
Skills Required
- 5+ years of B2B product marketing experience in a startup environment
- Experience launching products and executing go-to-market strategies with cross-functional teams
- Strong storytelling and copywriting skills with attention to clarity and audience fit
- Solid understanding of the SMB buyer journey and creating content for multiple personas and funnel stages
- Excellent communication and project management skills
- High emotional intelligence and ability to collaborate in a fast-paced, high-growth environment
- Bachelor's degree in marketing, business, or communications
- Fintech/Insurtech experience
What We Do
First Connect Insurance Services is a cutting-edge insurtech platform that empowers independent insurance agents to grow and thrive in a competitive market. With access to over 100 carriers and MGAs across personal, commercial, life, and specialty insurance lines, we simplify the process of connecting agents with the products their clients need. Our platform streamlines operations through innovative technology, automating processes and enhancing efficiency for independent agents. Combined with exceptional agent support, we help agencies focus on what matters most: serving their clients. Join us to experience a better way to grow your agency. Learn more at www.firstconnectinsurance.com
