Top Marketing Jobs in Rochester, NY

Leads regional field and partner marketing initiatives across the TOLA region to generate enterprise pipeline and revenue. Owns campaign, event, ABM, and digital program strategy and execution; partners with sales, channel, and marketing teams; manages budgets and timelines; forecasts pipeline impact; adapts tactics based on performance; customizes messaging; reports insights using Salesforce, Marketo, and Sigma; and mentors junior marketers.

Lead sales enablement and go-to-market for Buyer Cloud as a DSP. Create positioning, sales tools, vertical narratives, thought leadership, and campaign content. Translate product capabilities, research, and competitive insights into buyer-focused materials, support launches and events, and partner cross-functionally with product, sales, partnerships, events, and communications to drive awareness, adoption, and growth.

Own BigPanda’s B2B SaaS digital marketing strategy, including SEO, AEO, GEO, website redesign and optimization, paid media, conversion, security, GDPR compliance, MarTech integration, analytics, and pipeline reporting. Lead agencies, contractors, developers, SEO partners, and vendors while advising senior leadership and driving digital growth through AI-informed search and high-performing web experiences.

Owns strategy, execution, and optimization of integrated B2B SaaS marketing campaigns across email, paid media, nurture, landing pages, webinars, events, and ABM. The role drives awareness, pipeline, conversion, and revenue through data-driven testing, lifecycle programs, product launches, cross-functional collaboration, and responsible use of AI and automation.

Own and build the AI Simulation marketing operations and analytics function, including martech architecture, campaign instrumentation, attribution, funnel reporting, lifecycle programs, lead scoring, data governance, and Salesforce integrations. Partner with Marketing, RevOps, Sales, Finance, and Product to establish trusted measurement, connect marketing activity to pipeline and revenue, and improve investment decisions through reporting and actionable insights.

The Enterprise Marketing Director will build MoonPay’s enterprise marketing function, defining portfolio-wide positioning, segment strategies, go-to-market plans, integrated campaigns, content, social voice, thought leadership, launches, and sales enablement. The role partners with Product, Sales, Creative, Communications, Legal, Compliance, and Risk to generate pipeline, adoption, revenue, and partner growth. This hands-on leader will personally execute marketing programs, measure performance, and establish scalable processes for enterprise audiences in payments, fintech, crypto, and digital assets.

Leads digital marketing strategy and execution across paid search, social, SEO, email, and emerging channels. Owns senior client relationships, campaign performance, budget allocation, and growth opportunities. Manages and coaches digital marketing teams, establishes quality standards, introduces AI-powered workflows, and remains hands-on with campaign execution, analytics, attribution, and reporting. Supports complex B2B and B2C purchase journeys, including account-based marketing programs.

Develop and execute integrated digital marketing strategies across paid search, paid social, display, YouTube, and ABM channels. Manage campaign optimization, media planning, testing, tracking, reporting, and performance analysis. Present insights and recommendations to clients, collaborate with internal teams, support budget allocation, and use AI tools to improve marketing capabilities. The role combines hands-on campaign execution with growing ownership of client strategy and account leadership.

Own the architecture, governance, roadmap, and performance of Adobe Marketo Engage and the broader marketing automation ecosystem. Design lifecycle programs, lead nurturing, segmentation, scoring, integrations, and reusable automation templates. Manage Marketo-Salesforce data synchronization and other MarTech integrations, advise cross-functional teams, lead platform governance and security communications, mentor Marketing Operations, and advance analytics, operational improvement, and AI adoption.

Own and optimize Popls digital demand generation across paid search, AI search, SEO, email, and website conversion. Manage agencies and contractors, allocate budgets, build HubSpot and Salesforce attribution dashboards, and translate channel performance into executive reporting. Partner with content to drive AI-informed visibility and oversee AI-driven content and automation workflows.

Leads Qualitrol’s global B2B marketing strategy, messaging, campaigns, product launches, events, trade shows, digital content, website roadmap, marketing operations, and sales enablement. Manages marketing technology platforms, agencies, vendors, budgets, performance reporting, and cross-functional collaboration with Sales, Product Management, IT, and global teams. Coaches the marketing team and translates complex electrical infrastructure solutions into clear customer-facing communications that generate demand and support growth.

Own full-funnel growth and performance marketing for an enterprise B2B SaaS company. Responsibilities include managing paid media and ABM programs, building attribution and reporting infrastructure, optimizing campaigns, managing a seven-figure budget, maintaining the martech stack, and partnering with sales to drive pipeline, revenue, CAC, ROAS, and payback outcomes.

Leads ZURU’s U.S. trade marketing and commercial operating system across Presence, Price, Place, and Promotion. Builds account-planning, forecasting, category analytics, scorecard, governance, and execution frameworks for Sales teams. Partners with Sales, Finance, Commercial, Category Management, and Analytics to improve retailer strategies, forecast accuracy, promotional planning, launches, and commercial performance. Coaches senior sales leaders, identifies capability gaps, and drives consistent, insight-led execution across U.S. retail channels.

Lead and build Headway's payer marketing function: set strategy, craft positioning and narratives, commercialize payer solutions, translate clinical data into commercial proof, enable sales and field teams, run events and competitive intelligence, and measure relationship and commercial impact.

Develop and execute B2B demand-generation campaigns that create qualified leads, demo requests, and sales opportunities. Manage email nurturing, landing pages, content, sales collateral, website updates, SEO, paid digital campaigns, and marketing automation in HubSpot. Track campaign, website, and conversion metrics; report results and optimize messaging, audiences, and channels. Collaborate closely with sales to support pipeline and revenue growth.

The Strategy Manager oversees the development of integrated marketing strategies, leads pre-sales processes, and engages with C-suite stakeholders to deliver results for high-value clients.

Own go-to-market and adoption campaigns for developer-focused product areas: build lifecycle campaigns, design and optimize web pages, produce case studies and enablement, gather market insights, and run creative brand projects. Lead end-to-end product launches, collaborate across Product, Sales, and Marketing, and optimize self-serve funnels to drive activation, retention, and revenue.

The Principal Product Marketing Manager drives customer engagement and retention strategies, creates sales enablement materials, and collaborates with teams to enhance customer value and minimize churn.

Supports revenue marketing, brand awareness, and client acquisition through email campaigns, nurture sequences, newsletters, webinars, social media, SEO content, visual design, video editing, reporting, and market research. Collaborates with Marketing and Sales teams to generate qualified interest and improve campaign performance.

Supports influencer marketing campaigns from strategy and creator sourcing through contracting, fulfillment, execution, performance monitoring, reporting, and optimization. Manages influencer and client relationships, coordinates internal stakeholders, keeps campaigns on schedule and budget, analyzes results, and contributes to best practices. The role requires strong organization, communication, project management, customer focus, and knowledge of creator economy trends.

Owns Intapp’s partner marketing strategy, sponsorship program, co-marketing campaigns, AI partnership messaging, budget, roadmap, and performance measurement. The role builds scalable partner activation frameworks, drives sourced and influenced pipeline, develops thought leadership, coordinates cross-functional stakeholders, and represents Intapp with strategic partners. It requires extensive B2B partner or alliance marketing experience, AI fluency, strong writing, budget ownership, and proficiency with modern marketing technology.

Build and refine the marketing technology stack, create integrations and automations, publish and optimize webpages, run channel experiments, and support community events. The role requires technical problem-solving, SQL or Metabase familiarity, AI fluency, clear async communication, resourcefulness, and the ability to work independently in a small marketing team.

Leads growth marketing analytics for a B2B SaaS product-led growth motion. Analyzes user, account, intent, and product signals; develops activation and lead-routing strategies; optimizes conversion pathways; runs growth experiments; and manages analytics, tracking, and data workflows across Marketing, Product, Sales Operations, RevOps, and Data Engineering.

Owns TaxSys product marketing by developing positioning, value stories, ROI proof points, sales and demo enablement, client adoption programs, implementation communications, competitive intelligence, and customer proof. Partners cross-functionally with Product, Sales, Client Success, Content, and Customer Marketing to expand the platform into new markets and improve content, training, and campaign effectiveness. Requires strong strategic writing, presentations, executive communication, and evidence-based decision-making.

Build and manage Grant Street Group’s B2B content and customer marketing programs. Responsibilities include developing editorial strategy, creating thought leadership and customer stories, managing advocacy and reference programs, gathering voice-of-customer insights, partnering with executives and cross-functional teams, and measuring content performance. The role requires hands-on writing, editing, interviewing, process building, SEO knowledge, and collaboration with public-sector clients. Up to 10% travel is required.