Top Marketing Jobs in Rochester, NY

Lead demand generation and ABM for a multi-vertical B2B SaaS, owning target account strategy, outbound and integrated campaigns, paid and organic distribution, lifecycle/nurture, tooling and automation (AI/LLM backed), and measurement to drive pipeline in partnership with Sales and ADR teams.

Lead product positioning, pricing, and go-to-market for an AI-forward SaaS compliance platform. Embed with Product to decode roadmaps, own end-to-end launches, create customer-facing assets, host webinars, and align Sales/CS/Support to drive adoption and expansion.

Lead audience growth and lifecycle marketing for Axios Live Essential events. Own acquisition, CRM and email strategy, build automated behavior-driven journeys, manage paid social campaigns, segment and nurture high-value audiences, run A/B tests, maintain performance dashboards, and coordinate cross-functionally to increase registrations, retention and lifetime audience value.

Lead full-funnel, multi-channel growth campaigns from strategy through execution. Manage planning, targeting, creative collaboration, marketing automation, performance analysis, and agency partnerships to drive awareness, engagement, and revenue growth across the funnel.

The role involves defining and refining Guidewire's AI narrative, crafting audience-specific messages, leading competitive positioning, and creating technical marketing assets to convey the value of AI-driven solutions in the P&C insurance sector.

The Marketing Assistant supports the marketing team in planning, executing, and analyzing campaigns, conducting market research, and coordinating promotional activities.

The Marketing Coordinator supports the planning and execution of marketing projects, tracks campaign performance, conducts market research, and maintains records.

Own email and SMS campaign content and lifecycle programs (welcome, post-purchase, cart/browse abandonment, re-engagement). Create campaign calendars, write targeted copy for a college-age audience, run A/B tests, audit and improve flows, monitor deliverability and performance metrics, collaborate with brand, creative and technical teams, and report actionable insights.

Lead product marketing, GTM strategy, enablement, and design for an AI-powered B2B SaaS portfolio. Own positioning, launches, pricing, buyer and competitor insight, enablement programs and content, cross-functional GTM planning, and drive AI adoption and measurement across product marketing and GTM teams.

Lead go-to-market teams to convert pipeline and drive expansion by owning product marketing, solution engineering, product evangelism, and analyst relations. Improve win rates, shorten sales cycles, influence expansion revenue, and position AI-driven products to customers and analysts.

Own Rayda's go-to-market: define positioning, ICPs, personas, and product narratives; design and run market tests; align sales enablement and demand gen; feed insights to product and comms; drive repeatable GTM execution and measurable decisions that improve sales clarity.

Lead consumer lifecycle strategy and execution across email, push, and in-app channels. Build and run complex CRM campaigns, analyze performance, run experiments, and automate journeys to drive product adoption, engagement, retention, and revenue. Collaborate with product, data, CRM ops, and compliance/legal to ensure regionally compliant marketing.

Lead messaging, content, and go-to-market for Plenful's 340B suite. Create sales enablement, customer marketing, partner collateral, launch communications, and persona-driven ABM content to drive adoption, expansion, and pipeline.

Lead design, execution, and optimization of scaled lifecycle campaigns across email and in-product channels. Use marketing automation, behavioral data, and ML techniques to personalize journeys, drive activation, revenue, retention, and cross-sell. Analyze performance, generate insights, and collaborate with Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing stakeholders.

Lead global customer lifecycle and CRM strategy to drive engagement, retention, repeat purchases, and LTV. Design automated journeys, execute multi-channel CRM campaigns (WhatsApp, SMS, Email, RCS, Push, In-app), manage MarTech platforms, perform segmentation and measurement, optimize performance through testing, and partner cross-functionally to implement integrations and new channel capabilities.

Lead marketing portfolio management and cross-functional GTM programs across Marketing, Sales, and Partners. Build processes, tools, and dashboards for planning, prioritization, resource allocation, and execution. Drive operational excellence, executive reporting, and continuous improvement for product launches, integrated campaigns, AI transformation, and revenue growth initiatives.

Own execution and optimization of lifecycle acquisition and reacquisition programs across email, push, in-app, and SMS. Build personalized campaigns and automated journeys in Braze, run A/B and multivariate tests, analyze performance, handle QA and governance, and collaborate with Creative, Data, and Product teams. Ensure compliance with CAN-SPAM and leverage AI tools to accelerate campaign development.

Lead performance-driven marketing to generate qualified B2B leads: own content, copywriting, campaigns, agencies, vendor management, and a $500K budget. Build reporting on CAC/ROI, manage a Marketing Associate, run conference strategy, and continuously optimize channels to drive pipeline growth.

Senior individual-contributor product marketer owning positioning, market intelligence, sales enablement, launches, win/loss analysis, cross-functional GTM orchestration, and hands-on collateral, docs, and campaign work across US and EMEA.

Plan, execute, and optimize digital marketing campaigns to increase brand awareness. Create content for social and email channels, analyze performance data to derive insights, collaborate with cross-functional teams, and report on campaign outcomes to support business goals.

Lead client relationships and translate goals into integrated B2B marketing campaigns. Manage briefs, timelines, budgets, cross-disciplinary teams, reporting, and commercial administration. Drive client strategy, spot growth opportunities, support QBRs, and mentor junior team members to ensure high-quality delivery and profitable outcomes.

The Senior Product Marketing Manager will oversee go-to-market strategies for new products, create marketing content, lead customer communication efforts, and drive market intelligence research to enhance product adoption and customer satisfaction.

The Growth Marketing Specialist will design and execute digital marketing strategies, optimize campaigns, manage PPC advertising, produce content, and analyze performance to drive growth and customer engagement.

The Head of Marketing at Firecrawl will be responsible for user acquisition, managing marketing channels, and driving growth through data analysis and team execution.

Lead and scale a cross-brand content marketing function to produce data-driven thought leadership and full-funnel assets. Develop editorial strategy, manage a team of content producers, harness proprietary datasets for research-driven storytelling, optimize SEO and distribution, define buyer personas, and measure content ROI to drive demand, pipeline, and retention while aligning with product, growth, and comms teams.