Top Marketing Jobs in Rochester, NY

Own full-funnel growth and performance marketing for an enterprise B2B SaaS company. Responsibilities include managing paid media and ABM programs, building attribution and reporting infrastructure, optimizing campaigns, managing a seven-figure budget, maintaining the martech stack, and partnering with sales to drive pipeline, revenue, CAC, ROAS, and payback outcomes.

Leads Qualitrol’s global B2B marketing strategy, messaging, campaigns, product launches, events, trade shows, digital content, website roadmap, marketing operations, and sales enablement. Manages marketing technology platforms, agencies, vendors, budgets, performance reporting, and cross-functional collaboration with Sales, Product Management, IT, and global teams. Coaches the marketing team and translates complex electrical infrastructure solutions into clear customer-facing communications that generate demand and support growth.

Leads ZURU’s U.S. trade marketing and commercial operating system across Presence, Price, Place, and Promotion. Builds account-planning, forecasting, category analytics, scorecard, governance, and execution frameworks for Sales teams. Partners with Sales, Finance, Commercial, Category Management, and Analytics to improve retailer strategies, forecast accuracy, promotional planning, launches, and commercial performance. Coaches senior sales leaders, identifies capability gaps, and drives consistent, insight-led execution across U.S. retail channels.

Lead and build Headway's payer marketing function: set strategy, craft positioning and narratives, commercialize payer solutions, translate clinical data into commercial proof, enable sales and field teams, run events and competitive intelligence, and measure relationship and commercial impact.

Develop and execute B2B demand-generation campaigns that create qualified leads, demo requests, and sales opportunities. Manage email nurturing, landing pages, content, sales collateral, website updates, SEO, paid digital campaigns, and marketing automation in HubSpot. Track campaign, website, and conversion metrics; report results and optimize messaging, audiences, and channels. Collaborate closely with sales to support pipeline and revenue growth.

The Strategy Manager oversees the development of integrated marketing strategies, leads pre-sales processes, and engages with C-suite stakeholders to deliver results for high-value clients.

Own go-to-market and adoption campaigns for developer-focused product areas: build lifecycle campaigns, design and optimize web pages, produce case studies and enablement, gather market insights, and run creative brand projects. Lead end-to-end product launches, collaborate across Product, Sales, and Marketing, and optimize self-serve funnels to drive activation, retention, and revenue.

The Principal Product Marketing Manager drives customer engagement and retention strategies, creates sales enablement materials, and collaborates with teams to enhance customer value and minimize churn.

Supports revenue marketing, brand awareness, and client acquisition through email campaigns, nurture sequences, newsletters, webinars, social media, SEO content, visual design, video editing, reporting, and market research. Collaborates with Marketing and Sales teams to generate qualified interest and improve campaign performance.

Supports influencer marketing campaigns from strategy and creator sourcing through contracting, fulfillment, execution, performance monitoring, reporting, and optimization. Manages influencer and client relationships, coordinates internal stakeholders, keeps campaigns on schedule and budget, analyzes results, and contributes to best practices. The role requires strong organization, communication, project management, customer focus, and knowledge of creator economy trends.

Owns Intapp’s partner marketing strategy, sponsorship program, co-marketing campaigns, AI partnership messaging, budget, roadmap, and performance measurement. The role builds scalable partner activation frameworks, drives sourced and influenced pipeline, develops thought leadership, coordinates cross-functional stakeholders, and represents Intapp with strategic partners. It requires extensive B2B partner or alliance marketing experience, AI fluency, strong writing, budget ownership, and proficiency with modern marketing technology.

Build and refine the marketing technology stack, create integrations and automations, publish and optimize webpages, run channel experiments, and support community events. The role requires technical problem-solving, SQL or Metabase familiarity, AI fluency, clear async communication, resourcefulness, and the ability to work independently in a small marketing team.

Leads growth marketing analytics for a B2B SaaS product-led growth motion. Analyzes user, account, intent, and product signals; develops activation and lead-routing strategies; optimizes conversion pathways; runs growth experiments; and manages analytics, tracking, and data workflows across Marketing, Product, Sales Operations, RevOps, and Data Engineering.

Owns TaxSys product marketing by developing positioning, value stories, ROI proof points, sales and demo enablement, client adoption programs, implementation communications, competitive intelligence, and customer proof. Partners cross-functionally with Product, Sales, Client Success, Content, and Customer Marketing to expand the platform into new markets and improve content, training, and campaign effectiveness. Requires strong strategic writing, presentations, executive communication, and evidence-based decision-making.

Build and manage Grant Street Group’s B2B content and customer marketing programs. Responsibilities include developing editorial strategy, creating thought leadership and customer stories, managing advocacy and reference programs, gathering voice-of-customer insights, partnering with executives and cross-functional teams, and measuring content performance. The role requires hands-on writing, editing, interviewing, process building, SEO knowledge, and collaboration with public-sector clients. Up to 10% travel is required.

Own and optimize B2B digital growth marketing across acquisition, nurture, conversion, attribution, and pipeline generation. Lead paid campaigns, SEO, website conversion, lifecycle programs, Salesforce reporting, and agency relationships. Partner with Sales, Customer Success, Product, and Marketing teams to improve lead quality, funnel performance, customer conversion, retention, and expansion. Use data, experimentation, and generative AI to translate marketing performance into actionable growth strategies.

Leads enterprise marketing and distribution strategy, analytics, planning, forecasting, investment decisions, and performance management across agent, call center, partnership, and internet channels. Owns lead-funnel analytics, market opportunity modeling, dashboards, KPIs, and executive insights to drive profitable growth. Partners cross-functionally to implement strategies and develops a high-performing strategy and analytics team.

Own demand generation, account-based marketing, integrated campaigns, funnel optimization, marketing analytics, attribution, and marketing operations. The role partners with Sales, Product, and Customer Success to generate qualified enterprise pipeline and revenue, manage Salesforce and Pardot integrations, improve lead flow and conversion, and align campaigns with healthcare technology customer needs.

Lead product positioning, enablement, go-to-market execution, and adoption strategy. Create messaging, sales and in-app enablement materials, run webinars and content, track product usage, and partner cross-functionally to drive adoption and revenue in investment management.

Lead Celigo’s brand marketing strategy across positioning, website, content, creative, SEO, AI-driven search visibility, and thought leadership. Manage brand awareness metrics, inbound demand programs, campaigns, and website growth experiments. Build and mentor a multidisciplinary brand, content, and creative team while partnering with Product Marketing, Revenue, Sales, Customer Success, and executive leadership to strengthen brand impact and pipeline.

Own go-to-market strategy, positioning, messaging, campaigns, launches, competitive intelligence, sales enablement, pipeline, and bookings for Virtuous’s AI-powered fundraising products. Partner with Demand, Sales, Product, and Engineering to create market narratives, generate pipeline, support deals, and improve win rates. This customer-facing role requires strong commercial judgment, executive communication, AI fluency, and end-to-end B2B SaaS product marketing experience.

Supports marketing through email campaign execution, social media content management, lead research and qualification, CRM database maintenance, website updates, blog publishing, and inbound lead routing. The role collaborates on marketing and business development projects while maintaining data accuracy and meeting deadlines. It is a fully remote, full-time position with opportunities for growth.

Lead Picus’s cybersecurity product marketing strategy and positioning. Develop differentiated messaging, value propositions, category narratives, thought leadership, executive presentations, sales enablement, and competitive guidance. Partner with the CTO, product, research, sales, and marketing teams to translate complex security research and innovations into compelling customer-facing stories. Monitor market and analyst trends, validate messaging with stakeholders, and refresh corporate and portfolio narratives quarterly.

Manage multilingual digital marketing campaigns across email, social, and other channels for partner brands in Asia. Responsibilities include campaign planning, content and asset creation, database segmentation, member engagement and retention, partner reporting, performance analysis, and campaign optimization. The role requires collaboration with designers, translators, agencies, and partnership stakeholders, along with expertise in email marketing platforms and Asian social media channels.

Plans and executes email, website, landing page, and social media campaigns. Creates content, visual assets, email templates, flyers, brochures, and guidebooks using HTML, CSS, Canva, and Adobe tools. Manages campaign performance, deliverability, engagement, and conversion metrics; maintains marketing systems and image libraries; supports paid and organic social initiatives; and coordinates marketing projects with internal design teams and suppliers.