Top Marketing Jobs in Madison, WI

Support global Adhesives product lines by leading new product introductions, managing product content and marketing assets, developing analytics and dashboards, running VOC and market research, coordinating global launches/events, and driving cross-functional projects to accelerate commercialization and growth.

Support planning and execution of global marketing launches as an organizational hub across marketing, product, creative, production, and channel teams. Maintain launch plans, trackers, approvals, localization workflows, asset QA, stakeholder communication, operational documentation, and post-launch lessons to ensure timely delivery and continuous improvement.

Lead product positioning, messaging, and go-to-market for video advertising measurement products. Drive launches, create sales and marketing content, partner with product and sales, monitor competitors, and capture customer insights to increase adoption and pipeline growth.

Lead and scale the marketing organization for a healthcare SaaS platform, driving market awareness, positioning, demand generation, and commercial enablement across hospitals, health systems, and ASCs. Shape go-to-market strategy, thought leadership, product launches, and clinician-facing narratives. Partner cross-functionally with Product and Sales, build marketing capabilities and playbooks, and recruit, coach, and retain high-performing teams to drive long-term enterprise growth.

Lead and scale Cision's global demand generation and growth marketing, focusing on pipeline growth, conversion efficiency, and partnership with Sales teams to improve funnel performance.

Own and execute social strategy and content for ElevenLabs and ElevenCreative across major platforms; record and edit short-form video, manage Discord community, coordinate cross-functional content, track analytics, and iterate on formats to drive engagement and product visibility.

Own end-to-end execution of B2B marketing programs (ABM nurture, intent-based, email, webinars, events), coordinate cross-functional teams, measure ROI with Salesforce/HubSpot, optimize campaigns using analytics and AI tools, and support BD outbound to drive pipeline and deal acceleration.

Support planning and execution of in-person and virtual B2B events (webinars, dinners, tradeshows). Manage logistics, vendors, assets, budgets, promotions, attendee data, and post-event reporting in partnership with marketing, sales, and partnerships teams.

Own and optimize the MarTech stack (Pardot, Salesforce, GA4, Webflow, 6sense, ZoomInfo, DataGroomr); maintain integrations and data integrity; build lead lifecycle, scoring, routing, and attribution workflows; run data hygiene and privacy processes; configure analytics and multi-touch reporting; implement AI-driven marketing workflows; and partner with Sales, IT, and RevOps to ensure full-funnel visibility and operational efficiency.

Lead execution of ServiceTitan's State of the Trades and Titan Tailgate programs: produce thought-leadership content, coordinate data and distribution, plan regional field activations, manage vendors and logistics, align with Sales/Brand, and report on pipeline and program impact.

Lead integrated marketing strategy and creative ideation to develop cross-platform partner programs. Collaborate with sales, content, design, events, and social to produce proposals, presentations, and deliverables that align with partner KPIs. Generate proactive materials, identify new partnership opportunities, and present concepts to clients and agency partners to drive measurable value.

Build and automate AI-driven marketing workflows end-to-end. Own lead scoring, routing, campaigns, content production, events, and reporting. Maintain marketing data integrity, manage HubSpot/Salesforce integrations, develop playbooks for AI tools, and create dashboards to measure marketing ROI and pipeline performance.

Own post-sale customer narrative to scale advocacy and expansion. Build reference programs, interview customers and create case studies, run adoption and engagement campaigns, collaborate with product and GTM teams to drive upsell, and create customer-facing content and toolkits to increase feature utilization and lifetime value.

Lead make-specific marketing for Porsche at FCP Euro: develop and execute GTM and Market Penetration Strategies, create technical content and campaigns, align cross-functional teams, ensure product/content accuracy, act as make SME, and appear on camera for technical and promotional video content to grow penetration and revenue.

Tenure-track Assistant Professor to teach undergraduate and graduate marketing courses, maintain a strong research program with publications in top journals, advise students, and contribute to department, university, and community service.

Lead global performance marketing across paid digital channels, owning strategy, campaign planning, optimization, measurement, and reporting. Drive customer acquisition, revenue growth, tracking and attribution (GA4, GTM, CAPI), manage channels (Google, Meta, affiliate, programmatic), mentor a marketing team, and collaborate cross-functionally to improve ROAS, CPA, LTV and marketing efficiency.

Execute B2B demand-generation campaigns: build and optimize paid search and paid social, create LinkedIn audiences, perform keyword research, report pipeline metrics, prepare QBR decks, and collaborate on quarterly client plans.

Manage a high-volume portfolio of clients for digital marketing campaigns. Lead client kick-offs, review performance in quarterly business reviews, identify trends and upsell opportunities, maintain CRM, make outbound calls and webinars, and collaborate cross-functionally to meet retention, upsell, and campaign performance goals.

Lead global paid acquisition across search, social, app, display, video and affiliates. Own budget allocation, measurement frameworks, experimentation and full-funnel conversion optimization. Build and manage performance marketing and affiliate/KOL teams while partnering cross-functionally to drive scalable, data-driven customer growth.

Senior individual-contributor who owns GTM strategy, messaging, competitive intelligence, and sales enablement. Leads cross-functional launch execution, drives product adoption, produces go-to-market collateral and playbooks, and tracks product marketing metrics tied to pipeline and revenue.

Write and proof marketing content (blog posts, case studies, social copy, landing pages), own email and newsletters, schedule and publish content across social channels, coordinate the content pipeline, and ensure quality control and error-free sends.

Lead end-to-end product marketing for a B2B SaaS platform: positioning, GTM planning, launches, sales enablement, content, SEO/AEO, AI-driven marketing, analytics, and cross-functional alignment to drive adoption and revenue.

Own CloudLabs positioning, messaging, and GTM strategy across buyer segments. Create sales enablement assets, run competitive intelligence, lead launches for new capabilities, and capture voice-of-customer outputs while aligning product, sales, and demand generation.

Support content, social, email, and growth campaigns for a SaaS foodservice platform. Create and schedule social content, assist with blogs and graphics, help run email and lead-generation campaigns, conduct market research, and track campaign performance while collaborating with cross-functional teams.

Lead design and execution of end-to-end token marketing strategies for Web3 clients across pre-launch, launch, and post-launch phases. Develop positioning tied to tokenomics and roadmaps, manage launch activities (TGE, listings, staking, incentives), advise on timing and narrative, own multi-channel planning and six-figure budgets, and coordinate execution with partner agencies and internal teams.