Top Marketing Jobs in Madison, WI

Lead end-to-end product marketing for a B2B SaaS platform: positioning, GTM planning, launches, sales enablement, content, SEO/AEO, AI-driven marketing, analytics, and cross-functional alignment to drive adoption and revenue.

Own CloudLabs positioning, messaging, and GTM strategy across buyer segments. Create sales enablement assets, run competitive intelligence, lead launches for new capabilities, and capture voice-of-customer outputs while aligning product, sales, and demand generation.

Support content, social, email, and growth campaigns for a SaaS foodservice platform. Create and schedule social content, assist with blogs and graphics, help run email and lead-generation campaigns, conduct market research, and track campaign performance while collaborating with cross-functional teams.

Lead design and execution of end-to-end token marketing strategies for Web3 clients across pre-launch, launch, and post-launch phases. Develop positioning tied to tokenomics and roadmaps, manage launch activities (TGE, listings, staking, incentives), advise on timing and narrative, own multi-channel planning and six-figure budgets, and coordinate execution with partner agencies and internal teams.

Support day-to-day campaign operations across paid search, paid social, and programmatic channels. Build and analyze reports and dashboards, implement and QA tracking, troubleshoot campaigns, coordinate client deliverables and internal workflows, prepare insights and presentations, attend meetings, and research new marketing and AI tools. Serve as U.S.-based backup for Ad Operations.

Lead development of marketing frameworks, processes, and tools to scale Marketing and Creative. Partner with Finance, Analytics, PM, and global marketing teams to improve budgeting, forecasting, resource planning, and project management. Produce executive-ready memos and presentations, track projects, and support special strategic initiatives. Participate in occasional in-person planning and offsites.

Lead paid acquisition and demand generation to improve LTV:CAC and inbound sales pipeline. Optimize and scale existing paid channels, lead creative and audience testing, strengthen measurement from spend to revenue, and partner cross-functionally to connect brand and performance. Build experimentation roadmaps, improve funnel conversion, and deliver profitable, scalable growth for both self-serve and sales-led motions.

The Digital Marketing Manager will lead marketing strategies, manage a team, drive SEO, optimize website performance, and collaborate across departments to enhance lead generation and brand positioning.

Lead Airbnbs global Host SEM program: define strategy and budget, run experiments across bidding/creatives/landing pages, partner cross-functionally, scale automation/AI, and report performance to senior leadership to drive efficient host acquisition and long-term supply growth.

Lead demand generation strategy and execution for B2B SaaS, driving digital initiatives (ads, SEO, email, social), sales enablement, product positioning, content creation, and marketing tech stack management to generate high-quality leads and measurable results.

The Marketing and Communications Manager will lead communication, public relations, and events to enhance Move Industries' brand within the fintech and crypto sectors, fostering relationships with media and managing the editorial calendar.

The Head of Marketing will lead Move Industries' branding, narrative, and go-to-market strategies for consumers, institutions, and developers, ensuring technical advancements translate into market credibility.

The Senior Product Manager will lead commercialization strategy for CNS therapies, aligning teams, managing initiatives, and ensuring product positioning through market insights.

The Senior Manager of Product Marketing will lead go-to-market strategies, narrative architecture, and content programs to promote product adoption and integrate AI tools.

As a Developer Product Marketing Lead, you'll manage external communications, strategy for product launches, and content quality. You'll utilize AI for content creation and support executives with messaging across multiple platforms through effective coordination with technical teams.

The NA Commercial Marketing Manager (Capital Equipment) drives strategic marketing initiatives and cross-functional collaboration to enhance market share and customer satisfaction for healthcare solutions.

Lead audience growth and attendee experience for Masters of Scale Summit and other events. Own marketing strategy, campaign execution, HubSpot operations, registration systems, partner outreach, attendee communications, and reporting to drive registration and optimize conversion.

Create data-backed theses and original content on fintech, B2B tech, AI, and crypto. Collaborate with product marketing, engineering, demand generation, and data science to produce blogs, guides, reports, and social-native content. Own 3–4 focus areas, pioneer new formats, surface insights with partners, and manage a cross-organizational content pipeline.

The Director, Growth Marketing drives demand generation initiatives, leads marketing strategies, and mentors a growth marketing team to enhance pipeline creation and revenue.

The Marketing Strategist will develop integrated marketing plans, establish brand positioning, manage a team, and drive engagement through strategic messaging and partnerships aiming for revenue growth.

Lead strategic product marketing for a product area: define positioning, messaging frameworks, GTM and launch strategy, leverage AI for market and competitive intelligence, drive cross-functional alignment with Sales/Product/CS, influence pricing and revenue strategy, mentor team members, and measure market impact against business KPIs.

Lead a lean, full-stack B2B SaaS marketing team reporting to the CEO. Set strategy, operating model, and budgets tied to pipeline. Build ABM and multi-channel demand programs, sharpen sales enablement and messaging, partner with Product on launches, manage PR/analyst relations, and implement AI-driven automation to scale execution. Stay hands-on in campaigns, funnel analysis, and customer-facing activities to drive measurable pipeline and revenue outcomes.

Analyze marketing program performance and funnel conversion to optimize ROI and pipeline contribution. Build multi-touch attribution models, ensure marketing data integrity across Marketo/HubSpot/Pardot and Salesforce, develop forecasts and dashboards (Domo/Tableau/Looker), and provide actionable insights to marketing leadership to improve demand generation efficiency.

Lead full-funnel acquisition for launch brands: architect GTM and demand strategies, execute paid/owned/earned media, run performance marketing (CAC/ROAS/LTV), build measurement infrastructure, use AI for research and optimization, and advise clients at the executive level to drive net new member and customer growth.

Manage integrated partner marketing programs with OEM and chipset partners. Lead partner communication, co-marketing campaign execution, asset/playbook development, cross-functional reviews, and performance reporting to ensure brand consistency and on-time delivery.