Top Marketing Jobs in Kansas City, MO

Lead and build Kindred's lifecycle marketing function: design omni-channel member journeys (email, SMS, push, in-app, emerging channels), launch and optimize high-volume campaigns, partner cross-functionally to align product and brand, develop data-driven personalization and experimentation, hire and grow a team, and implement lifecycle infrastructure and playbooks to drive hosting, travel activation, and long-term member engagement.

Own and execute regional demand generation programs for State, Local & Education (SLED). Build account-based and field marketing campaigns, manage events and partner activations, align programs to sales pipeline, set and track metrics, manage budgets and timelines, and travel to events (~25%).

Own marketing measurement, operations, and analytics: build and QA campaigns, set goals, measure performance and attribution, manage data infrastructure and segmentation, optimize lead scoring/routing, apply AI/ML for automation and predictive insights, and document scalable processes to drive demand generation and cross-team alignment.

Manage and optimize the marketing tech stack (HubSpot, Salesforce, WordPress), execute end-to-end campaigns, maintain data hygiene and attribution, produce and manage video content for web and social, and deliver marketing analytics and reporting to support sales alignment and leadership decision-making.

Own and govern the end-to-end marketing tech stack and campaign operations: roadmap, integrations, tracking, tag management, data flows, and reporting. Build AI-powered automations and operational tooling, ensure data hygiene, and support ABM and PLG initiatives through signal and workflow design.

Build and manage marketing operations including multi-touch attribution, HubSpot automation, integrations, pipeline and lead management, GA4 tracking, AI-powered reporting, dashboards, and cross-functional alignment to drive pipeline and revenue.

Lead go-to-market strategies to drive account expansion, cross-sell/upsell, and competitive displacement. Own TAM and segmentation analysis, develop positioning and sales enablement assets, synthesize market and competitor insights, track KPIs, and run enablement sessions to align Sales, Customer Success, Product, and Research for growth.

Lead go-to-market strategy and positioning for a multi-channel marketing orchestration suite. Partner with product, sales, and client teams to drive adoption, create sales enablement, gather customer insights, measure product ROI, and use generative AI to scale enablement and assets.

Lead go-to-market execution for product releases: coordinate launches, craft messaging and enablement, synthesize market and customer insights, support sales enablement, and partner with Product, Design, Research, Sales, and Marketing to deliver clear, audience-specific product narratives.

Monitor and analyze product and advertising KPIs, integrate data from multiple sources, build and optimize weekly/monthly marketing reports, run A/B test analyses, create campaign summary reports, and provide actionable recommendations to improve campaign performance.

Lead high-impact, cross-functional marketing initiatives that span Marketing, Sales, Product, Customer Success, and Operations. Design and optimize end-to-end processes (trial, acquisition, analyst relations, competitive intelligence), establish governance and operating models, apply data, experimentation, automation, and AI to improve funnel conversion and operational efficiency, and serve as trusted advisor to the CMO to drive measurable business outcomes.

Lead adoption of IJM's global marketing strategy across international Advancement Offices, build regional marketing capability, integrate channels and campaign frameworks, partner with local leaders and global stakeholders, drive product and insights adoption, and support organizational spiritual formation.

Serve as the day-to-day strategic lead for CPG clients across DTC, retail, and Amazon ecosystems. Translate data into actionable insights, coordinate cross-channel teams (paid, SEO, content, influencer), lead client communications, advise on channel mix and investment allocation, support strategy and renewals, and use Nova and Iris to monitor performance and surface issues proactively.

Lead go-to-market strategy, positioning, and execution for a defined product portfolio. Own GTM frameworks, competitive intelligence, sales enablement, and measurement. Coordinate cross-functional teams, partner with leadership, and drive marketing initiatives tied to pipeline, conversion, and revenue outcomes while building scalable product marketing infrastructure.

Part-time semester internship supporting social media, influencer, and community marketing. Create social-forward content, coordinate influencer gifting and events, research trends and creators, manage inboxes, grow UGC and engagement, and assist on brand marketing projects.

Lead and build a B2B sales enablement function: set strategy, design onboarding/certification, create sales content and playbooks, embed tools and coaching, measure impact via analytics, and manage a small enablement and B2B marketing team to drive partner acquisition and revenue.

Lead Marketing Operations to manage workflows, resource planning, project portfolio governance, vendor coordination, and process optimization. Oversee lifecycle of complex marketing projects, maintain dashboards and reporting, run prioritization and intake, and support event deliverables. Manage and mentor a team, drive cross-functional collaboration, change management, and continuous improvement to ensure scalable, efficient execution aligned with business objectives.

Lead Marketing Operations to manage workflows, resource planning, project portfolio governance, and process optimization. Oversee intake, prioritization, and lifecycle of marketing projects, coordinate vendors, maintain dashboards and metrics, and support event deliverables. Manage and mentor the Marketing Operations team while driving continuous improvement, cross-functional collaboration, and operational excellence.

Own and optimize multi-channel paid media (Google, Microsoft/Bing, LinkedIn, programmatic) for B2B demand generation and ABM. Manage six- to low-seven-figure budgets, partner with ops teams to improve tracking/attribution, run testing and analysis, manage agencies, and leverage AI/automation to drive pipeline, revenue, and lead quality.

Lead strategy and creative direction for paid digital and social acquisition across platforms (TikTok, Meta, Snapchat, YouTube, CTV). Build and run always-on testing programs, manage digital creative spend and agencies, and partner with content, product, analytics, and compliance to optimize paid-to-owned conversion paths and improve prospect acquisition volume and quality.

Lead an AI-first marketing function across two product lines, owning brand, positioning, demand generation, product marketing, team leadership, cross-functional alignment, and measurement. Build agentic AI workflows, optimize search and AI-driven discovery, and deliver pipeline, ARR, and ROAS targets.

Lead and manage a paid advertising pod (3+ direct reports), oversee client strategy and execution across paid channels, ensure budget adherence and QA, coach and develop team members, drive growth and experimentation, leverage nova and AI tools, and act as senior lead on key accounts to retain and grow client relationships.

Lead and execute high-impact brand programs to establish Oscilar as a category leader in AI-powered risk decisioning. Launch thought leadership, campaigns, events, research, and customer advocacy; leverage AI to scale content and workflows; run experiments, measure results, and build repeatable playbooks while partnering cross-functionally with Product, Comms, Events, Design, and Executive Leadership.

Support day-to-day campaign operations across paid search, paid social, and programmatic channels. Build and analyze reports and dashboards, implement and QA tracking, troubleshoot campaigns, coordinate client deliverables and internal workflows, prepare insights and presentations, attend meetings, and research new marketing and AI tools. Serve as U.S.-based backup for Ad Operations.

Develop and manage digital marketing strategies to drive brand awareness and purchase intent. Oversee CRM lead flow and campaign configuration, collaborate with web development to optimize user experience, manage paid and organic media, social programs, and monthly performance reporting against KPIs.