Persona helps companies of all sizes verify individuals and businesses and automate any identity-related use case.
The Role
About Persona
Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.
We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Coursera uses Persona to ensure the right person is earning each degree. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.
We believe that making the internet safer and more human requires a team that reflects the diverse, global nature of the people we aim to serve. We’re growing rapidly and looking for exceptional people to join us.
About the Role
As Persona continues to scale our GTM operations, we are seeking an Account Based Marketing (ABM) Manager to join the demand generation team. You will help establish and grow Persona’s account based marketing program that will contribute to the business’s long-term goals by working alongside various teams including but not limited to, Sales, Product Marketing, and Customer Success.
As our ideal candidate, you are comfortable with a data-driven approach to execution, have a growth and creative mindset, are confident in developing strategies, and are action-oriented. You will work cross-functionally to operationalize a scalable, one-to-one and one-to-few, multi-channel marketing motion that expands pipeline and accelerates close rates with Persona’s highest-value target accounts.
What you'll achieve at Persona
- Pipeline growth and an increase in funnel velocity – Utilize ABX programs to drive pipeline and increase funnel velocity for key accounts; analyze performance and use benchmarking to guide ABM campaign decisioning and optimization opportunities
- Creation of a modern, scalable ABM program – Build and execute a best-in-class ABM program that delivers personalized buying experiences for Persona’s target accounts. Own every aspect of ABM programming, including account strategy, goal setting, list segmentation, campaign planning and execution, content creation, experimentation, follow-up, and performance reporting. You’ll be responsible for reporting, communicating successes, learnings, and iteration recommendations based on learnings to GTM leaders
- Strong cross-functional relationships – Partner with marketing, sales development, sales, and operations teams to conduct account research, both with internal teams (AEs, CSMs, etc.) as well as external data sources, aligning account content strategies to Persona’s use cases, and leveraging the relevant messaging and positioning frameworks. Using this research, develop programs and playbooks that drive demand in key accounts; influencing, engaging, and multithreading target audiences and personas
- Personalization to our Target Accounts leveraging Technology – Work with operations and growth teams to implement seamless workflows, craft compelling offers, and optimize ABM execution using Persona’s tech stack. Ensure campaigns are data-driven and tailored to maximize impact.
What you'll bring to Persona
- 5 years B2B Saas experience with 3+ years account based marketing or enterprise marketing experience, with demonstrated success in creating and executing impactful campaigns
- An action-oriented and growth mindset. You are curious, comfortable with ambiguity, and love working with sales and go-to-market stakeholders to deliver outstanding business results
- Proven ability in owning account based marketing programs from conception through execution (this tactical experience includes list building and targeting, webinars and digital events, personalized websites and landing pages, account based ads, direct mail / gifting, and social network targeting)
- Excellent project management skills and strong attention to detail with the capability to work on multiple campaigns and priorities simultaneously
- Outstanding proactive communication skills and ability to problem solve with minimal guidance in a fast-paced, deadline-oriented, data-driven, and team-focused environment
- Understanding of KPIs and account based marketing and campaign performance metrics across marketing channels and can communicate performance to various cross-functional teams
- Strong analytical background and thrives in making data-driven decisions
- Hands-on experience with Marketo, SFDC and ABM platforms (e.g., 6sense, Demandbase, Terminus).
Compensation & equity
This salary range is the estimated base salary range. Base salaries are just one component of the total compensation package and are determined by a number of factors such as years of experience, expertise, qualifications and more. In addition to base salary, we offer competitive equity packages that play a big part in recognizing you for the huge impact you will have on helping us achieve our mission. Please note, the salary range is a guideline based on market data for roles located in the San Francisco Bay Area, and may vary depending on location. Salary ranges are subject to change without notice.
Benefits and perks
Persona offers a wide range of thoughtful and inclusive benefits for this role, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipends, wellness benefits, unlimited paid time off, among others. While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you’d like to better understand what it’s like working at Persona, feel free to check out our reviews on Glassdoor.
Diversity, equity, inclusion and belonging
At Persona, we strive to put diversity and inclusion at the forefront of everything we do, reflecting our core values. Our DEIB Employee Resource Group seeks to build a diverse and inclusive team that fosters an environment where each Personerd feels empowered to bring their unique differences to work and achieve their full innovative potential. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first.
We strive to promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.
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The Company
What We Do
Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with our flexible identity infrastructure. For example, we help Branch automate their KYC process and Coursera verify learners’ identities before delivering course credentials. Beyond securely collecting and verifying user information such as PII, government IDs, and biometric selfies, our platform also provides flexible case review and orchestration tools to help businesses streamline and automate their identity operations — from setting custom rules to ingesting third-party data and triggering external actions.
Why Work With Us
Persona's a leader in identity verification, offering unmatched flexibility to meet diverse business needs. With customizable building blocks, our product adapts to various industries, use cases, and risk levels. Our core value of having a People-first culture thrives on new perspectives that enrich the workplace and support our mission and value.
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