EverConnect - Marketing Manager

About the Role: 

As a Full-Stack Marketing Manager, you’ll own the strategy and execution of integrated marketing campaigns across all major digital and offline channels—paid media, SEO, content, social, email/lifecycle, direct mail, and events. You'll drive both acquisition and retention while identifying opportunities to automate, optimize, and scale faster using AI-powered solutions. This role is ideal for someone who’s equal parts marketing operator, technologist, and thrives in a fast-paced environment with big goals and limited red tape. 

You’ll report to the Director of Marketing and collaborate closely with teams across Sales, Product, Partnerships, and Analytics. 

Key Responsibilities: 

• Own full-funnel marketing strategy and execution across paid, organic, social, content, email/lifecycle, direct mail, and events. 

• Leverage and configure AI tools and automation platforms to improve targeting, campaign performance, personalization, and reporting efficiency. 

• Implement an end-to-end analytics approach and tools to better remarket to potential leads and data stitch users across websites on other marketing properties. 

• Plan, launch, and optimize SEO, content marketing, and conversational search strategies that align with modern AI search platforms. 

• Lead and optimize email and lifecycle marketing, building automated journeys that engage and retain customers. 

• Collaborate on visual asset creation and brand consistency across campaign materials (print, digital, social, events). 

• Execute Account-Based Marketing (ABM) tactics to support B2B lead generation and sales alignment. 

• Leverage tools and models to increase product marketing asset creation 

• Partner with Sales and Partnerships teams to co-develop campaign content, drive channel alignment, and support go-to-market initiatives. 

• Analyze campaign performance and use real-time insights to iterate and scale winning strategies. 

• Support event marketing initiatives, from pre- and post-event campaigns to on-site branding and lead capture optimization. 

• Help test and build marketing components (landing pages, forms, content workflows) with no-code/low-code tools wherever possible. 

Who You Are: 

• A data-driven full-stack marketer with strong experience across paid, organic, social, content, lifecycle, and offline channels. 

• A curious technologist eager to apply emerging tools like AI, automation, and no-code platforms to work smarter and faster. 

• A builder, not just a manager—you like creating scalable playbooks, not just optimizing existing ones. 

• An excellent communicator who thrives on collaboration, cross-functional alignment, and continuous learning. 

Skills & Experience: 

• 7+ years of full-stack marketing experience, ideally in SaaS, MarTech, or lead gen-driven environments 

• Strong hands-on knowledge of AI marketing tools (e.g., Jasper, ChatGPT, Copy.ai, Perplexity, Segment, Mutiny, etc.) 

• Experience with marketing automation (e.g., HubSpot, Marketo, ActiveCampaign) including email, lead scoring, and workflows 

• Proficiency in SEO strategy, including structured data, conversational optimization, and AI search readiness 

• Experience managing paid search, paid social, and display media across platforms like Google, Meta, and LinkedIn 

• Experience running ABM programs and collaborating closely with sales teams to target key accounts 

• Proficient with CRM and reporting tools like Salesforce, Looker, or Google Data Studio 

• Experience with social media strategy and scheduling tools (e.g., Sprout, Buffer, Hootsuite) 

• Content creation and copywriting skills across blog posts, emails, landing pages, and campaigns 

• Familiarity with no-code tools (e.g., Webflow, Zapier, Unbounce, Airtable) to prototype and deploy quickly 

• Strong attention to detail, organizational skills, and the ability to juggle multiple initiatives with competing priorities 

Bonus Points For: 

• Experience with AI-focused SEO and agentic web frameworks like NLWeb or Schema-based architecture 

• Background in home services, local SEO, or B2C2B marketing environments 

• Comfort working in a remote, cross-functional team with startup-level agility 

If you're ready to help shape the future of marketing for service-driven businesses—and build smarter, faster, and more scalable campaigns with the help of AI—we want to hear from you 

Benefits & Perks:  

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid  
• Robust health and wellness benefits, including an annual wellness stipend  
• Continued investment in your professional development 
• 401k with 4% company match 
• Annual wellness stipend  
• Flexible and generous paid time off  
• Employee Stock Purchase Program