Top Marketing Jobs in Hartford, CT

Lead product marketing strategy for Picus’s cybersecurity platform, including positioning, messaging, competitive intelligence, analyst relations, sales enablement, ICP and persona development, and product launch execution. Partner with Product Management, Sales, Technical Marketing, Growth Marketing, and company leadership to strengthen market presence, communicate technical value, support roadmap alignment, and drive global adoption.

Leads product marketing strategy for Picus’s cybersecurity platform, including positioning, messaging, competitive intelligence, analyst relations, ICP and persona development, sales enablement, and product launch execution. Partners with Product Management, Sales, Technical Marketing, Growth Marketing, and company leadership to communicate complex cybersecurity capabilities, strengthen market presence, influence go-to-market strategy, and drive adoption globally.

Develop and optimize content for financial professionals, translating complex topics into clear, engaging narratives. Own content initiatives from concept through publication, create thought leadership and sales enablement materials, repurpose content across channels, and evaluate performance. Coordinate campaigns, stakeholder reviews, approvals, timelines, and cross-functional meetings using project workflows such as Asana. Ensure content meets brand and regulatory requirements while identifying emerging marketing trends and improvement opportunities.

Leads Viral Nation’s content marketing strategy and execution as a demand-generation engine. Owns editorial planning, content-to-conversion pathways, distribution, brand governance, attribution, KPI reporting, and optimization across B2B and B2C audiences. Manages content employees and freelance resources, partners with sales and marketing teams, and uses data, testing, and AI-assisted workflows to generate qualified leads, influence pipeline, and improve content ROI.

Lead Oyster’s company-wide editorial and category narrative across marketing, executives, product, people, legal, and customer-facing teams. Build AI-first systems for research, brand voice, fact-checking, source verification, repurposing, evaluation, and governance. Direct thought leadership, executive publishing, original employment research, and multimedia activation. Connect content decisions to growth, trust, influence, and pipeline while mobilizing stakeholders, freelancers, agencies, and experts without formal authority.

Develop and execute strategic marketing initiatives, manage multiple priorities, apply creative and analytical thinking, communicate effectively, use business productivity software, work independently and collaboratively, and pursue professional growth.

Develop and execute go-to-market plans for Reputation’s platform, including high-velocity product launches, sales enablement, product collateral, messaging, competitive analysis, and market research. Serve as a subject matter expert for sales, marketing, and customer success teams, translate product features and customer insights into differentiated value propositions, and collaborate with Product Management to influence the product roadmap.

Build and lead Forerunner’s product marketing function, owning positioning, messaging, personas, product launches, sales enablement, and market intelligence. Translate technical products into compelling value stories for government and regulated-industry buyers, support acquisition through customer expansion, train sales teams, and influence product and go-to-market strategy through customer and prospect insights.

Own product marketing for Calix’s Managed Business portfolio, including networking hardware, software, platforms, and managed services. Develop positioning, messaging, use cases, launches, sales toolkits, partner enablement, and internal training. Translate technical capabilities into business value for managed service providers, influence product roadmaps through market feedback, and coordinate cross-functional go-to-market execution across product, sales, support, communications, partners, and demand generation.

Plans, launches, and optimizes paid social, LinkedIn, ABM, and email campaigns to generate qualified leads and pipeline from restaurant accounts. Manages campaign budgets, targeting, nurture journeys, automation, testing, and performance reporting. Partners with Sales and Marketing teams on account targeting, messaging, and coordinated outreach while optimizing campaigns for ROI and demo conversions.

Lead product positioning, go-to-market launches, lifecycle marketing, and content for Chowbus’s POS, software, financial services, and AI products. Develop messaging, customer campaigns, CRM workflows, sales enablement materials, and product education. Partner with Product, Engineering, Sales, Customer Success, and Marketing teams to improve adoption, retention, expansion, and renewals through research, competitive analysis, and performance testing.

Own Chowbus’s digital marketing presence across SEO, website/CMS management, analytics, reporting, and paid search. Develop SEO strategy, manage website pages and conversion tests, build performance dashboards, define the digital funnel, maintain lead data quality, and manage Google Ads budgets and optimization. Partner with content, design, Sales, RevOps, Product, and campaign teams to increase qualified traffic, demo requests, conversions, and marketing efficiency.

Source, onboard, and communicate with affiliate partners; monitor partner performance; create ad hoc reports; identify anomalies and performance gaps; recommend and implement optimizations to increase free-trial starts and subscriptions; and collaborate with Growth Product, Data, and Creative teams to improve affiliate-funnel conversion.

Plans and executes B2B marketing campaigns across email, social, paid advertising, content, PR, and internal communications. Creates content, manages vendors and budgets, updates the website, supports digital and in-person events, tracks and optimizes campaign performance, contributes to marketing strategy, and mentors junior team members.

Support day-to-day campaign operations across paid search, paid social, and programmatic channels. Build and analyze reports and dashboards, implement and QA tracking, troubleshoot campaigns, coordinate client deliverables and internal workflows, prepare insights and presentations, attend meetings, and research new marketing and AI tools. Serve as U.S.-based backup for Ad Operations.

Executes trade show and event programs across multiple brands, including logistics, vendor coordination, lead capture, budgets, collateral, and post-event reporting. Manages organic social media calendars, copy, design, short-form video, community engagement, paid social support, and monthly performance reporting. Also coordinates event email campaigns and sales handoffs. Requires strong organization, writing, project management, graphic design, and budget-reporting skills, with approximately 25% travel.

Leads GE HealthCare’s US and Canada oncology portfolio marketing strategy, growth initiatives, integrated campaigns, demand generation, content, trade shows, and commercial activation. Partners with product, marketing, and commercial teams to develop customer-centric value propositions, messaging, and regional marketing plans. Tracks KPIs, optimizes performance, trains commercial teams, and drives adoption and market presence for oncology innovations.

Executes B2B digital marketing initiatives across email, social media, lead generation, and nurture campaigns. Monitors and qualifies inbound leads, manages HubSpot workflows and CRM data, coordinates with Business Development, develops campaign content, and analyzes performance metrics. Supports email strategy, reporting dashboards, audience targeting, marketing automation, webinars, conferences, and continuous process improvement.

Develop and maintain technical product and solution content, partner materials, competitive intelligence, sales enablement tools, messaging, and campaign support. Collaborate with Product Management, Engineering, Sales, Marketing, and technology partners to translate complex enterprise infrastructure, AI, storage, and high-performance computing concepts into compelling materials for technical and business audiences. Independently manage multiple projects, coordinate reviews, and support go-to-market initiatives.

Leads B2B content strategy, sales enablement, and content operations to support revenue growth and partner engagement. Creates case studies, white papers, presentations, collateral, website content, and thought leadership materials. Maintains enablement libraries, coordinates cross-functional production, supports events and partner initiatives, and measures content performance. Translates complex technical concepts into compelling business messaging while managing multiple priorities, timelines, and stakeholder reviews.

Own and build WorldStrides’ events and partner marketing programs from the ground up. Lead the annual events strategy, logistics, budgets, vendors, onsite execution, lead nurturing, and ROI measurement. Develop strategic partnerships with education associations, school districts, and complementary brands, creating co-branded campaigns and joint events. Manage partner contracts, onboarding, enablement, and performance reviews while driving qualified leads, MQLs, and pipeline.

Own WorldStrides’ organic social strategy and content calendar across major platforms, build its influencer program, and develop authentic student and educator content. Responsibilities include creator identification, contracting, briefing, partnership negotiation, FTC compliance, community engagement, social SEO, short-form video coordination, content repurposing, KPI reporting, and A/B testing. The manager will grow audience engagement, activate 20+ creators, and improve brand sentiment and share of voice.

Executes partner lifecycle marketing programs spanning recruitment, onboarding, activation, engagement, retention, and growth. Manages nurture campaigns, communications, segmentation, events, enablement, and partner programs. Coordinates campaigns through marketing automation, CRM, and PRM platforms while tracking lifecycle, pipeline, and revenue metrics. Uses performance data to optimize partner journeys, improve program participation, accelerate partner productivity, and support partner-sourced growth.

Own Nebulock’s B2B content marketing engine across blogs, white papers, ebooks, webinars, social media, and product-focused assets. Manage the editorial calendar, collaborate with cybersecurity subject matter experts, translate positioning for executive and technical audiences, support integrated campaigns, and use SEO and performance measurement to increase brand authority, organic visibility, and pipeline impact.

The Senior Manager develops omnichannel campaigns, designs audiences and customer journeys, builds supervised marketing automations, and maintains marketing technology standards. The role partners with Salesforce and Databricks teams on customer data, governs campaign taxonomy and tracking, reports performance, evaluates and migrates marketing tools, and coaches partner teams. It also requires validating SQL, HTML, and AI-generated marketing operations output while applying privacy, consent, deliverability, and data-sensitivity standards in a consumer lending environment.