GE HealthCare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.Job Description
Key Responsibilities
Build and execute the USCAN growth strategy for the Oncology portfolio.
Develop annual marketing strategy and execute marketing plans in partnership with marketing colleagues and product managers.
Deliver the Integrated Marketing Plan including campaigns, events, and demand generation.
Drive leads using customer-focused content and channel plans that leverage SEM, email, social, inside sales, events and more.
Understand customers’ staff, patient and clinical needs to identify outcomes GE HealthCare can deliver and then create related marketing campaigns.
Update and customize developed marketing materials for the USCAN oncology customer audience, including content development relevant to decision makers that may be exclusive to the USCAN region.
Collaboratively develop, design and execute highly impactful global and regional trade show experiences.
Partner with commercial teams on strategic initiatives and targeted plays.
Establish and Track KPIs; optimize with a lean, outcomes‑based mindset.
Train commercial teams on Oncology value propositions, competitive insights, and messaging.
Qualifications
Bachelor’s degree in Marketing, Engineering, Science, Business, Healthcare, or related field.
Experience leading and executing positioning and digital marketing plans that drive measurable customer and business benefits.
Experience developing strong customer-centric value propositions and content.
Excellent interpersonal and oral and written communications skills.
Preferred
7+ years’ experience in marketing, sales or product management of healthcare or technology solutions.
Residence near GEHC headquarters (Milwaukee or Chicago) would be preferred.
Advanced degree (MBA or equivalent) in Marketing or a related field.
Strong oral and written communication skills. Strong interpersonal and leadership skills. Demonstrated ability to analyze and resolve problems. Demonstrated ability to lead programs / projects. Ability to document, plan, market, and execute programs. Established project management skills.
Proven success operating in complex, fast‑moving, and highly dynamic environments.
Meaningful exposure to the broader imaging technology and/or nuclear medicine medtech segments.
Strong expertise in market insights, customer understanding, portfolio commercialization, and brand development.
Demonstrated innovation in healthcare portfolio marketing—able to co‑create new ideas collaboratively and turn them into high‑impact execution.
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.
#LI-AK4
We will not sponsor individuals for employment visas, now or in the future, for this job opening. For U.S. based positions only, the pay range for this position is $177,600.00-$266,400.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.Additional InformationGE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: No
Skills Required
- Bachelor’s degree in Marketing, Engineering, Science, Business, Healthcare, or a related field
- Experience leading and executing positioning and digital marketing plans that deliver measurable customer and business benefits
- Experience developing strong customer-centric value propositions and content
- Excellent interpersonal, oral, and written communication skills
- 7+ years of experience in marketing, sales, or product management for healthcare or technology solutions
- Advanced degree such as an MBA in Marketing or a related field
- Strong leadership, analytical, problem-solving, program leadership, and project management skills
- Experience operating in complex, fast-moving, and highly dynamic environments
- Exposure to imaging technology and/or nuclear medicine medical technology segments
- Expertise in market insights, customer understanding, portfolio commercialization, and brand development
- Demonstrated innovation in healthcare portfolio marketing and collaborative execution
- Residence near GE HealthCare headquarters in Milwaukee or Chicago
GE Healthcare Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GE Healthcare and has not been reviewed or approved by GE Healthcare.
-
Healthcare Strength — Healthcare coverage is portrayed as comprehensive, including medical, dental, and vision options with HSA-eligible choices and preventive care coverage. Mental health and well-being support programs are also emphasized as part of the overall package.
-
Retirement Support — Retirement support is described as meaningful, with a 401(k) match and additional programs such as student-loan matching in some descriptions. Legacy pension and retiree medical obligations for certain closed groups also signal continued support for long-tenured populations.
-
Strong & Reliable Incentives — Variable and role-linked earning opportunities appear attractive in some job families, including high on-target earnings potential in certain sales roles. Additional role-based perks like company cars and travel-related reimbursements further increase the perceived value of total rewards in those positions.
GE Healthcare Insights
What We Do
Every day millions of people feel the impact of our intelligent devices, advanced analytics and artificial intelligence. As a leading global medical technology and digital solutions innovator, GE Healthcare enables clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by its Edison intelligence platform. With over 100 years of healthcare industry experience and around 50,000 employees globally, the company operates at the center of an ecosystem working toward precision health, digitizing healthcare, helping drive productivity and improve outcomes for patients, providers, health systems and researchers around the world. We embrace a culture of respect, transparency, integrity and diversity.
.png){kind=logo}
