The Role
Lead product marketing strategy for Picus’s cybersecurity platform, including positioning, messaging, competitive intelligence, analyst relations, sales enablement, ICP and persona development, and product launch execution. Partner with Product Management, Sales, Technical Marketing, Growth Marketing, and company leadership to strengthen market presence, communicate technical value, support roadmap alignment, and drive global adoption.
Summary Generated by Built In
Are you passionate about technology and enjoy explaining complex solutions in a way that everybody gets excited? If so, read on!
About Picus
Picus Security, the leading exposure validation company, proves what attackers can exploit and what your defenses stop, then closes real gaps with ready-to-deploy fixes and revalidates to confirm at the machine speed that today’s AI threats demand. The Picus Platform spans Picus Autonomous Penetration Testing, Picus Breach and Attack Simulation, and Picus Exposure Validation, unified by Picus Swarm, a swarm of AI agents that runs the whole validation loop continuously with human oversight. With 75+ integrations, it reaches across on-prem, hybrid cloud, and endpoint environments.
Trusted by many Fortune 500 enterprises, Picus was named a 2025 Gartner Peer Insights Customers’ Choice for Adversarial Exposure Validation and is recognized as an Innovation Leader in the Frost Radar for Automated Security Validation.
Trusted by many Fortune 500 enterprises, Picus was named a 2025 Gartner Peer Insights Customers’ Choice for Adversarial Exposure Validation and is recognized as an Innovation Leader in the Frost Radar for Automated Security Validation.
About The Role
If you're a results-driven person with an entrepreneurial mindset, who takes the initiative and thrives in a dynamic environment, then this is a great opportunity to play a pivotal role in a fast-growing cyber security company. We are looking for a smart and driven leader to have a direct impact on the future of our business by helping to influence global adoption of our award-winning Picus Security Validation Platform.
We are looking for a dynamic individual contributor to lead and elevate our Product Marketing function and play a critical role in shaping our positioning and GTM strategy. In this Principal Product Marketing Manager role, you will build our market presence, with a keen point of view, and a dedicated AR strategy in a dynamic and popular market. You will be responsible for contributing and executing product marketing strategy while working in lockstep with Product Management, Technical Marketing, Growth Marketing, and report directly to the CTO.
What You'll Do
- Contribute to and execute Product Marketing, shaping and mastering every message. Deliver crisp and differentiated positioning and messaging that continues to evolve alongside our platform and market position. Use industry shifts to our advantage, and position Picus as a thought leader
- Partner closely with Product Management, bringing strong technical understanding and knowhow so you can contribute to customer conversations, product roadmap strategy and align PM on our AR and marketing initiatives
- Be an authority on the market. Stay up to date on market trends, competitive intelligence, and the cybersecurity landscape to identify areas for growth and keep the team on the bleeding edge of our competitive market
- Partner with Sales as a trusted advisor. Closely work with sales and technical teams to refine our value proposition. Ensure the delivery of high quality assets, training and partner content. Deliver sales enablement, sales plays and objection handling tool sets that motivate and arm our team to win
- Contribute our Analyst Relations program and strategy. Work closely with product management and our CTO/Co-founder to deliver a vision that is recognized by key analysts and earns inclusion in upcoming publications
- Drive focus and understanding company-wide of our ICP and core differentiators. Contribute our customer data and define our ICPs and personas. Empower Growth, SDR and Sales teams so they can target and operate cohesively
- Own execution of Product Launch Strategy. Proactively plan and time our product launch roadmap to deliver timely and informed product announcements that keep Picus at the forefront of our market. Lead cross-functionally ensuring alignment and go-to-market success
What You Have
- 5+ years of experience in B2B cybersecurity software product marketing
- Deep understanding of the cybersecurity ecosystem, and specific expertise in some of these categories: automated pentesting, BAS, EDR/XDR, SIEM, RVBM, Vulnerability Management
- Drive to be hands on and competitive in a high-stakes environment and competitive landscape
- Progressive growth over the course of your career and proven success in managing key initiatives
- Demonstrated collaboration and alignment with product management to create messaging that resonates in the market
- Experience working with sales leadership and technical teams to translate key differentiators into sales enablement outputs
- Communication and presentation mastery that is easy to consume, and engages customers, prospects and sales teams. You can motivate sales teams and customer success with the latest launch enablement presentation with ease and gladly serve as the evangelist for our products
- Very strong presenting and storytelling skills, specifically the ability to distill complex product capabilities into a simple and compelling narrative that delivers on our unique value. Delivering comprehensive long form content
- Proactive and inquisitive nature, with problem solving skills that can lead teams through cybersecurity start-up challenges
- History of technical or customer facing roles (ie. support, incident response or systems engineering) are very desirable
- Values and ethics that align with the Picus team
- B.S. or equivalent experience
Working at Picus
Fascinating work - a chance to shape and lead an exciting, fast-growing cyber security segment. Security Validation is a concept that helps organizations evaluate their security posture in a continuous, automated, and repeatable way. This approach allows for the identification of imminent threats, provides recommended actions, and produces valuable metrics about cyber-risk levels.
Unlimited opportunity! We are growing. At Picus, you'll be provided with as much responsibility as you can handle - new career development opportunities constantly arise given our rate of growth.
Global exposure - Get a lot of experience working not only in a fast-growing startup but also interact with customers all around the world.
Be part of a global remote team who is taking on Exposure Validation and a growing market segment.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, sex, race, color, national origin, religious belief, gender or gender reassignment, sexual orientation, marriage or civil partnership, pregnancy and maternity, disability, protected veteran status, or any other characteristic protected by International law. Upon conditional offer of employment, candidates are required to complete reference and identity checks in line with local labor laws and as per the Company’s employment policy.
Skills Required
- 5+ years of experience in B2B cybersecurity software product marketing
- Deep understanding of the cybersecurity ecosystem
- Expertise in automated penetration testing, breach and attack simulation, EDR/XDR, SIEM, risk-based vulnerability management, or vulnerability management
- Progressive career growth and proven success managing key initiatives
- Experience collaborating with product management to create market-resonant messaging
- Experience working with sales leadership and technical teams to create sales enablement materials
- Strong communication and presentation skills
- Strong storytelling skills and ability to simplify complex product capabilities
- Ability to deliver comprehensive long-form content
- Proactive, inquisitive, and problem-solving mindset
- History of technical or customer-facing roles such as support, incident response, or systems engineering
- Values and ethics aligned with Picus
- B.S. degree or equivalent experience
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Picus Security is the pioneer of Breach and Attack Simulation (BAS). The Picus Complete Security Control Validation Platform is trusted by leading organizations worldwide to continuously validate the effectiveness of security controls against cyber-attacks and supply actionable mitigation insights to optimize them. Picus has offices in North America, Europe and APAC and is supported by a global network of channel and alliance partners. The company is dedicated to helping security professionals become more threat-centric and via its Purple Academy offers free online training to share the latest offensive and defensive cybersecurity strategies. Find more here: https://www.picussecurity.com/
