Top Marketing Jobs in Buffalo, NY

Develops and executes marketing strategies for a portfolio of properties, analyzing leasing and campaign performance, reporting results to leadership and clients, and recommending KPI-driven improvements. Responsibilities include creating marketing action plans, campaigns, social media initiatives, training onsite teams, coordinating vendors, and presenting strategic recommendations. The role requires property visits, conferences, and training travel of approximately 25% annually.

Leads marketing and go-to-market strategy for the Flooring business unit, owning market positioning, buyer personas, competitive intelligence, product launches, sales enablement, demand generation, and customer expansion. Partners with the Flooring GM, Product Management, Sales, and Revenue Marketing to drive bookings and commercial outcomes. Manages a small team using a player-coach approach in a high-growth, PE-backed SaaS environment.

Lead go-to-market and revenue generation from zero to initial paying customers. Own positioning, messaging, channel strategy, content, SEO, partnerships, launch execution, and funnel conversion for multiple service lines. Build repeatable acquisition and upsell engine, run experiments, and optimize conversion across signup-to-paid journeys while working directly with the founder. Equity-only founding role, remote-friendly with preference for Kansas City.

Manage onboard marketing execution and guest communications across signage, onboard TV, print materials, the Navigator app, and push notifications. Ensure brand consistency, content accuracy, regulatory compliance, and timely voyage-related updates. Oversee print shop operations, budgeting, inventory, reporting, and team training. Coordinate marketing, PR, partnership initiatives, and content capture while collaborating with shoreside teams and representing the brand at guest events.

Leads product and portfolio marketing for PAX’s device and cannabis consumables businesses. Owns portfolio strategy, positioning, pricing, lifecycle planning, and multichannel go-to-market execution. Translates consumer insights, market data, and technical details into differentiated commercial strategies. Coordinates Product, Creative, Sales, E-commerce, Operations, Finance, and Insights teams, while tracking launch and product performance to drive optimization, growth, and profitability.

Plans and executes multichannel marketing campaigns, including social media, email, paid advertising, content, PR, and internal communications. Creates content, tracks and analyzes campaign performance, optimizes tactics, manages vendors and budgets, updates the website, supports digital and in-person events, contributes to marketing strategy, and mentors junior team members.

Conduct a comprehensive digital marketing and enrollment diagnostic, analyze funnel and campaign performance, research competitors and search behavior, identify low-cost growth opportunities, and translate data into actionable recommendations. The consultant will evaluate SEO, acquisition channels, audience segments, conversion performance, attribution, and measurement gaps; present findings to leadership; and help implement approved strategies to increase qualified leads and applications.

Build and execute email and SMS campaigns in Salesforce Marketing Cloud; develop and troubleshoot HTML/CSS email templates; traffic assets and maintain campaign calendars; coordinate across teams; perform QA/UAT on ad-hoc and automated journeys; and consult on technical email development and best practices.

Leads senior-level, social-first strategy across influencer, community, earned, experiential, and owned channels. Translates cultural, qualitative, and quantitative insights into measurable client and business growth strategies; presents recommendations to executive stakeholders; leads pitches, RFPs, and expansion opportunities; mentors strategists; manages major workstreams; and collaborates across creative, talent, accounts, media, community, and measurement teams.

Owns day-to-day integrated marketing execution and full-funnel performance for university partners. Manages campaigns, approvals, launches, performance reporting, optimization, testing, partner communications, brand compliance, and marketing budgets. Leads cross-functional initiatives, supports strategic planning and escalations, provides guidance to junior team members, and applies partner-specific research and insights to improve leads, applications, enrollments, and retention.

Leads global product marketing for PAYG phones, including positioning, portfolio strategy, launches, GTM execution, campaigns, digital acquisition, customer journey optimization, market intelligence, sales enablement, and cross-functional coordination. The role supports country teams and partners across emerging markets while optimizing marketing performance, customer adoption, usage, renewals, and revenue growth.

Own and optimize the global Eloqua marketing automation platform. Build campaigns, nurture programs, workflows, forms, landing pages, segmentation, lead scoring, and integrations with Salesforce. Monitor platform health, deliverability, data quality, synchronization, compliance, and campaign performance. Partner with Marketing, Sales Operations, IT, Legal, and vendors to translate requirements into scalable solutions, troubleshoot issues, train users, maintain documentation, and establish governance standards.

Leads strategic and executional marketing for Citizens’ investment banking business, building brand equity, generating demand, and supporting revenue goals. Responsibilities include digital marketing, content and editorial planning, lead nurturing, marketing automation, analytics, integrated campaign execution, stakeholder management, budgeting, and regulatory compliance. The role partners with sales, leadership, agencies, and marketing centers of excellence to improve client experience and business performance.

Lead and scale marketing across consultancy and product studio: define positioning, run digital/social/content campaigns, implement lead-gen systems, manage internal and external teams, integrate AI and martech, track KPIs and ROI, and evolve brand voice and messaging.

Leads revenue marketing strategy and execution across ABM, paid media, SEO/AEO, website conversion, and product-led growth. Owns pipeline forecasting, CAC and funnel efficiency, qualified pipeline generation, attribution, and budget allocation across sales-assisted and self-serve channels. Partners with Sales, RevOps, Product, and Customer Success while building a high-performing demand generation team and embedding AI into reporting and campaign workflows.

Oversee day-to-day client programs, manage influencer strategies, and coordinate campaigns while fostering client relationships and team development.

Leads product marketing strategy, category creation, go-to-market execution, AI product narratives, positioning, sales enablement, competitive intelligence, customer research, and product adoption. Builds and mentors a product marketing team while partnering with Product, Sales, Customer Success, Clinical Programs, Growth, and executive leadership. Develops messaging and campaigns for brokers, employers, consultants, members, and clinical partners, with responsibility for measurable revenue and market impact.

Develops and executes regional channel marketing strategies with partners to increase engagement, pipeline, and revenue. Builds co-marketing plans, leads webinars, workshops, tradeshows, and demand-generation campaigns, and coordinates sales, product, and cross-functional participation. Measures campaign performance, reports on marketing metrics and ROI, and ensures partner marketing activities meet business objectives.

Lead partner-led marketing initiatives: design and execute GTM strategies, manage MDF-funded campaigns and agencies, enable partners with playbooks and training, drive demand generation, measure performance, and optimize campaigns to maximize ROI.

Own SEO and AI-search visibility strategy for 6–12 B2B client accounts, translating performance data into prioritized plans and content strategies. Lead quality assurance, coach analysts, support hiring and performance decisions, and monitor visibility across traditional and AI search platforms. Partner with account and project managers on budgets, capacity, client communication, and recommendations. The role also helps establish CGM’s AEO/GEO measurement framework and playbook.

Own enterprise partnership lifecycle marketing across journey architecture, segmentation, creative strategy, execution, experimentation, reporting, and optimization. Build scalable journey templates, creative frameworks, QA processes, KPI dashboards, and reporting standards from scratch. Serve as a Customer Success point of contact, lead partner launch workstreams, diagnose performance issues, present recommendations, and use AI to accelerate marketing workflows while applying sound judgment.

Develop strategic messaging and polished website copy for B2B clients, especially technology, SaaS, cybersecurity, AI, and healthcare companies. Responsibilities include creating positioning frameworks, value propositions, messaging pillars, website content, headlines, calls to action, and persona-specific messaging. Conduct client discovery, competitive research, and stakeholder interviews; collaborate with designers, developers, strategists, and SEO specialists; edit existing copy; and ensure all deliverables are clear, accurate, differentiated, conversion-focused, and on-brand.

Plan, execute, optimize, and report on paid media campaigns across Google Search, Display, YouTube, and LinkedIn for B2B technology clients. Manage retargeting funnels, audience and keyword strategies, performance analysis, conversion tracking, and campaign optimization against CPL, ROAS, and CAC goals. Collaborate on messaging, creative, landing pages, and buyer-funnel strategy while communicating proactively with clients and internal teams.

Leads marketing strategy and client engagement across multiple accounts, primarily in B2B technology, healthcare, SaaS, and professional services. Develops demand generation campaigns, guides messaging and campaign direction, leads client strategy meetings, reviews deliverables, manages internal specialists, analyzes performance, and identifies growth opportunities. The role requires strong strategic marketing leadership, client-facing communication, team guidance, data-informed decision-making, and campaign expertise across content, email, paid media, and digital marketing.

Promotes The Orchard’s artists through digital and in-person marketing campaigns in a college town. Responsibilities include building relationships with influencers and campus organizations, managing local social media, creating content, organizing listening events and campus activations, researching audiences and promotional channels, attending shows, distributing promotional materials, and reporting campaign results.