Top Marketing Jobs in Buffalo, NY

Lead B2B activation marketing to drive patient starts from commercial referral channels by building scalable systems, attribution frameworks, and repeatable playbooks. Implement MarTech and data-driven strategies, run A/B and incrementality tests, automate campaign execution using AI/ML and LLM tools, and templatize activation campaigns while managing and growing a cross-functional team.

The Senior Content Marketer will develop and execute a content strategy aligned with business goals, creating engaging and educational content while collaborating with various teams to support revenue growth.

Lead strategy and execution for Headway’s provider community and content programs. Define member journeys, manage channels and events, build an ambassador program, capture provider stories, and measure engagement to drive business outcomes and provider advocacy.

Own and execute field marketing and events (conferences, roadshows, partner activations) to drive pipeline. Plan multi-city roadshows, manage vendors, budgets, logistics, and onsite execution. Partner with Sales, Product Marketing, and Growth to drive meeting generation, track ROI, and optimize event performance while supporting broader demand generation.

Senior marketing technology leader who architects multi-platform MarTech solutions (Adobe and non-Adobe), advises clients, leads presales and delivery, and drives data-driven orchestration, lifecycle marketing, and governance across B2B and B2C programs.

Lead North American marketing strategy and commercialization for next-generation refrigerants in the food retail and commercial refrigeration market. Responsibilities include market segmentation, value proposition development, NPI launch coordination, OEM and industry partnership development, customer and competitive analysis, business model support, technical messaging, and cross-functional collaboration. The role requires 25–40% travel and engagement with customers, industry experts, and partners.

Develop and execute integrated, data-driven growth marketing campaigns to drive brand awareness, demand generation, and customer acquisition. Conduct market research and audience segmentation, create multi-channel content and promotions, support product launches and GTM messaging, use CRM and automation to run campaigns, measure KPIs and ROI, and collaborate cross-functionally to optimize marketing performance.

Lead regional field marketing for Central Enterprise: design and run account-based campaigns, events, and executive programs; align with sales; measure pipeline impact and ROI; manage budgets, vendors, and cross-functional execution.

Lead Jasper's integrated enterprise growth marketing across paid, lifecycle, ABM, field, and organic channels. Build pipeline with data-driven programs, partner tightly with Sales, own funnel analytics and attribution, scale a high-performing team, and apply AI and automation to optimize campaign execution and measurement.

Leads AI innovation and transformation across North America Consumer while owning Microsoft’s retail labor strategy and execution across major U.S. and Canadian partners. Responsibilities include developing AI pilots, driving adoption, managing outsourced labor agencies, optimizing deployment and coverage, setting KPIs, analyzing performance, managing budgets and contracts, and partnering across Sales, Marketing, Finance, Analytics, and retail teams to improve customer experiences and business impact.

Own and execute DemandFactor’s marketing strategy, including B2B demand generation, ABM, digital performance, brand, content, analytics, attribution, and budgeting. Partner with Sales to drive measurable pipeline and ROI, while building the marketing function and team from the ground up. This hands-on leadership role offers autonomy in a data-driven, remote environment.

Own DemandFactor’s marketing strategy and build its marketing function across brand, demand generation, ABM, content, digital, and performance marketing. Drive measurable pipeline and ROI through close Sales partnership, analytics, attribution, KPI management, and budget ownership. Build the marketing team while executing strategically and hands-on in a flexible remote environment.

Own DemandFactor’s marketing strategy and build its marketing function from the ground up. Lead B2B demand generation, ABM, digital performance, brand, and content programs while partnering with Sales to drive measurable pipeline and ROI. Manage marketing KPIs, analytics, attribution, budgets, and team growth in a hands-on, strategic leadership role.

Own and execute DemandFactor’s marketing strategy across demand generation, ABM, digital performance, brand, content, analytics, attribution, and budgeting. Partner with Sales to drive measurable pipeline and ROI, build the marketing function from the ground up, manage KPIs, and recruit and develop the marketing team in a flexible remote environment.

Own and execute DemandFactor’s marketing strategy across demand generation, ABM, digital performance, brand, content, and growth. Drive measurable pipeline and ROI in partnership with Sales, manage KPIs, analytics, attribution, and budget, and build the marketing function and team from the ground up in a hands-on leadership role.

Own DemandFactor’s marketing strategy and execution across demand generation, ABM, digital performance, brand, content, and growth. Partner with Sales to drive measurable pipeline and ROI, manage KPIs, analytics, attribution, and budget, and build the marketing function and team from the ground up in a flexible remote environment.

Own and execute DemandFactor’s marketing strategy across demand generation, ABM, digital performance, brand, and content. Partner with Sales to drive measurable pipeline and ROI, manage KPIs, analytics, attribution, and budget, and build the marketing function and team. This hands-on leadership role offers autonomy in a data-driven, remote environment.

Own DemandFactor’s marketing strategy and build its marketing function across demand generation, ABM, digital performance, brand, content, analytics, attribution, and budgeting. Partner with Sales to drive measurable pipeline and ROI, manage marketing KPIs, and recruit and develop the marketing team. This is a hands-on strategic leadership role with broad autonomy in a remote, data-driven B2B environment.

Own product positioning, messaging, launches, competitive intelligence, and sales enablement for brightfin’s enterprise B2B SaaS platform. Develop messaging frameworks, launch plans, competitive battlecards, sales content, customer proof points, and training. Partner with Product on pricing and packaging, support analyst relations, and align go-to-market decisions with pipeline, win rate, and adoption outcomes. This hands-on role builds the product marketing function and operates cross-functionally across Product, Marketing, Sales, Customer Success, and leadership.

Supports multi-channel digital marketing campaigns, including email, website, social media, paid advertising, and SEO. Coordinates campaign timelines, creates and edits content, manages digital marketing platforms, tracks performance, and uses analytics to improve engagement, lead generation, conversions, and organic search results. Collaborates with Product Marketing, Design, Communications, Sales, and other teams on integrated marketing initiatives.

Leads product marketing strategy, positioning, messaging, go-to-market execution, AI adoption, product launches, market expansion, and customer-driven roadmap input. Builds and manages a high-performing product marketing team, partners with executive, product, revenue, and marketing stakeholders, and drives product adoption, retention, category growth, and revenue across programmatic advertising and martech markets.

Lead public sector growth marketing strategy and execution across the US and Canada. Develop demand generation campaigns, partner with sales and channel teams, improve lead conversion and pipeline performance, monitor campaign ROI, and manage marketing budgets. The role requires B2B technology marketing experience, knowledge of government procurement, data-driven decision-making, and cross-functional alignment across sales, marketing, product, and partner organizations.

Senior marketing leader responsible for global brand, go-to-market strategy, demand and product marketing, content, PR, analyst relations, and revenue-driven campaigns. Partners with Sales, Product, Customer Success, and Revenue Operations to drive pipeline, ARR growth, and market leadership in Automotive AI. Builds and scales high-performing teams, manages agencies, and translates complex technology into compelling commercial narratives.

Develop and execute EverHealth’s content and organic visibility strategy across brands and channels. Write and edit campaigns, thought leadership, web content, advertising, social media, and video scripts. Lead SEO and AEO efforts, measure content and AI-search performance, and establish responsible AI-assisted workflows using tools such as Writer.io. Partner with product marketing, growth marketing, designers, agencies, and subject matter experts to strengthen brand authority and business outcomes.

Develop, write, build, and optimize email and SMS campaigns and workflows aligned with client brands, lifecycle touchpoints, and marketing goals. Collaborate with client success managers, designers, and stakeholders to execute campaign briefs, monitor performance, ensure quality, and recommend improvements. Maintain compliance with CAN-SPAM, GDPR, privacy, and deliverability best practices while staying current with email marketing trends.