Marketing Articles

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Joe Procopio Joe Procopio
Updated on August 11, 2025

Authenticity Is the Hot, New Startup Marketing Strategy

Don’t look now, but blogs are back.

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Matt Caiola Matt Caiola
Updated on August 06, 2025

AI Isn’t Just a Shiny Object

The incredible hype surrounding AI’s promise means too many organizations rush into an implementation unprepared. Here’s what you need to know before investing.

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Margo Steines Margo Steines
Updated on August 05, 2025

9 Top Mobile Marketing Companies

Mobile marketing companies help brands engage customers via their mobile devices.

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Ari Paparo Ari Paparo
Updated on August 05, 2025

What Antitrust Means in a Changed Ad Market

In this excerpt from his new book, expert Ari Paparo analyzes the effect of the Google verdict as the advertising market changes.

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Paul DeLeeuw Paul DeLeeuw
Updated on July 28, 2025

How to Protect Your Company IP From LLM Scraping

LLM crawlers can expose your content to wider audiences, but they can also strain your site and reproduce IP without attribution. Here’s the how, when and why to protect against LLM scraping.   

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John Miller John Miller
Updated on July 24, 2025

Forget SEO. The LLMO Era Is Here.

As AI-driven search overtakes its traditional counterpart, LLMO is becoming essential for digital visibility. Our expert offers some tips for thriving in the new era.

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Margo Steines Margo Steines
Updated on July 14, 2025

10 Top Data Broker Companies

Data brokers collect, clean up, analyze and sell access to data about individuals and organizations. These are the top data brokers to know.

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Brennan Nevada Johnson Brennan Nevada Johnson
Updated on July 11, 2025

Is Your Startup Ready for the Era of AI Search?

As AI-powered search proliferates, startups need to prioritize earned media opportunities to thrive. Our expert explains how to develop a plan.

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Brennan Nevada Johnson Brennan Nevada Johnson
Updated on July 10, 2025

In 2025, Stop Stalling and Start Promoting Your Tech Business

Quit telling yourself that promoting means you’re bragging or begging.

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Natalia Kyryk Natalia Kyryk
Updated on June 25, 2025

How to Overcome the Three Horsemen of the Content Apocalypse

AI overviews, zero-click results and AI search engines don’t have to spell doom for your content strategy. Here are a few tips on how to stand out in the modern search landscape.

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