Adtech Articles

Jeff Rumage

Updated on January 27, 2026

As computing costs soar, AI companies face a choice: charge users more, show them ads or find another way. OpenAI is testing whether chatbots can serve advertisers without compromising their core promise to help.

Margo Steines

Updated on January 20, 2026

Check out some top B2B marketing companies collaborating with other businesses to increase their brand awareness and reach new clients.

Sam Daley

Updated on January 05, 2026

A marketing industry disrupter, blockchain can keep current records, increase data security and transparently display consumer practices.

Margo Steines

Updated on December 18, 2025

Native advertising engages consumers through content that's consistent with the host website's style and format, rather than looking like a typical online ad.

Olivia McClure

Updated on December 16, 2025

These marketing companies help brands make the most of modern media.

Olivia McClure

Updated on December 08, 2025

These SEO companies help businesses climb search engine results pages.

Taylor Rose

Updated on November 26, 2025

Explore the product innovations behind Fluent’s triple-digit commerce media solutions growth.

Ari Paparo

Updated on August 05, 2025

In this excerpt from his new book, expert Ari Paparo analyzes the effect of the Google verdict as the advertising market changes.

Michael Hines

Updated on April 10, 2025

Neurological and physiological data gathered in research laboratories is changing the way ads are made.