Adtech Articles

Sorted By: Most Recent
David Finkelstein David Finkelstein
Updated on April 23, 2024

3 Ways Marketers Can Work Smarter During COVID-19

Marketers need to adjust their tactics to thrive in what is one of the most challenging — and competitive — business environments in recent memory.

Will Pearson Will Pearson
Updated on April 23, 2024

The Secret to Better Email Marketing

Email marketing is all about personalization, but that doesn’t mean you have to do everything from scratch every time. Instead, use templates to improve your process.

Mae Rice Mae Rice
Updated on April 23, 2024

This Adtech Company Has an Unusual Crisis Strategy: Business as Usual

Ad prices have plummeted, but EX.CO hasn’t renegotiated its revenue guarantees.

Hal Koss Hal Koss
Updated on April 23, 2024

Will Newsletters Launch a Marketing Boom the Way Podcasts Once Did?

New marketplaces connect brands with independent creators.

David Finkelstein David Finkelstein
Updated on April 23, 2024

CDP, DMP and DXP: Which Data Platform Is Right for You?

A look at three of the most popular platforms marketers can use to boost the effectiveness of their campaigns.

Hal Koss Hal Koss
Updated on April 23, 2024

What Is a Marketing Technologist?

Marketing stacks are more complicated than ever, making technical know-how worth its weight in gold.

Irina Sulejmanović Irina Sulejmanović
Updated on April 23, 2024

The Future of Retail Is Personal

By providing a highly customized shopping experience, retailers are much more likely to increase revenue, reduce returns and establish customer loyalty.

David Finkelstein David Finkelstein
Updated on April 23, 2024

3 Steps for Creating a First-Party Data Strategy

Understand how to source and leverage the information your customers offer voluntarily.

Greg Bouton Greg Bouton
Updated on April 23, 2024

Email Is Changing. How Can Email Marketing Change With It?

Email marketing is facing challenges on multiple fronts, but it’s still a powerful tool. Use these strategies to ensure it stays that way.

Frank Willey Frank Willey
Updated on April 23, 2024

3 Ways B2B Marketers Can Streamline Their Methods

Integrate the agility and flexibility developed during the pandemic by taking these steps.