Adtech Articles

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Robert Schaulis Robert Schaulis
Updated on April 27, 2024

3 Companies Offering Big Benefits in the Austin Area

From 401(k) matching to free cryotherapy, meet three workplaces eager to offer employees serious perks.

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Dan McAuliffe Dan McAuliffe
Updated on April 25, 2024

Why Fashion Technology Is Primed for Disruption

Brands’ future success will depend on how efficiently they innovate and design technology-based experiences that differentiate them from the pack.

David Finkelstein David Finkelstein
Updated on April 23, 2024

3 Ways Marketers Can Work Smarter During COVID-19

Marketers need to adjust their tactics to thrive in what is one of the most challenging — and competitive — business environments in recent memory.

Will Pearson Will Pearson
Updated on April 23, 2024

The Secret to Better Email Marketing

Email marketing is all about personalization, but that doesn’t mean you have to do everything from scratch every time. Instead, use templates to improve your process.

Mae Rice Mae Rice
Updated on April 23, 2024

This Adtech Company Has an Unusual Crisis Strategy: Business as Usual

Ad prices have plummeted, but EX.CO hasn’t renegotiated its revenue guarantees.

Hal Koss Hal Koss
Updated on April 23, 2024

Will Newsletters Launch a Marketing Boom the Way Podcasts Once Did?

New marketplaces connect brands with independent creators.

David Finkelstein David Finkelstein
Updated on April 23, 2024

CDP, DMP and DXP: Which Data Platform Is Right for You?

A look at three of the most popular platforms marketers can use to boost the effectiveness of their campaigns.