B2B data encompasses any information that can boost sales and marketing efforts for companies that sell products and services to other businesses, rather than individual consumers. It covers information like phone numbers and email address, details about a company’s technology stack and employee headcounts. Here’s an overview of some top B2B data companies helping businesses make contact with the right customers at the right time.
Top B2B Data Companies
- Enigma
- RocketReach
- Demandbase
- Clearbit
- Owler
- Cognism
Top B2B Data Companies
Flatfile aims to help businesses overcome data challenges and establish user-friendly importing experiences. Its platform enables software developers to create customizable file-based data import experiences for their applications. The technology features AI-enabled search, AI-powered data mapping and tools for bulk data editing and cleaning to streamline complex data workflows and ensure data quality.
Ampersand provides advertisers with audience-first planning, scalable execution and advanced measurement of their investments, helping them target precise audience segments and evaluate campaign effectiveness. By leveraging extensive viewership data and insights, Ampersand simplifies the process of planning, buying and measuring data-driven multi-screen television advertising at scale, ensuring advertisers can answer critical questions about reach, frequency and campaign outcomes.
Lusha makes sales data analysis and marketing intelligence tools. Drawing on a crowdsourced database, it generates insights and information that are relevant in sales, marketing and recruiting contexts, such as lead contact details and customer behavior patterns. Lusha’s platform is intentionally simple and streamlined, built for use by B2B businesses of all sizes.
SambaSafety makes software that analyzes risk data for fleet vehicle drivers. By providing insights on risk for different types of businesses in the commercial driving space, it helps client companies see where they can intervene to reduce risk, and where they need to devote more resources to increasing safety and efficiency. The company works in tandem with insurance companies and employers, using technology like continuous driver monitoring software to manage various risks like accidents, unsafe driving and insurance claims.
Enigma deals in B2B data on small and medium sized businesses. Companies in the financial services sector, such as payment processors, credit issuers and financiers, can use those insights to understand a business’ financial wellbeing. Enigma’s comprehensive intelligence enables its clients to streamline credit card pre-approvals, for example, and efficiently target and acquire new customers.
RocketReach gives users access to verified contact information, including email addresses, phone numbers and social media links. The company also offers advanced search features to filter results by industry, education and location to easily generate contact lists and campaigns. Its services have been used by large enterprise companies like Google and Amazon.
Demandbase uses what it calls Account Intelligence to evaluate data and return insights and recommendations for its Demandbase One platform. Based on intent keywords, social profiles, IP addresses, news and social sources, contact data, company data and technographics, the platform is able to help users measure engagement and engage target audiences, as well as find and prioritize accounts as part of a go-to-market plan.
Using a dataset of 44 million companies, Clearbit runs a data activation platform that uses company intelligence and intent data to reveal new potential buyers for its clients. Its data is pulled from hundreds of public and private sources, and is weighted and scored in real time so that analysis is standardized and usable. All Clearbit data goes through a four-stage verification process.
Owler says its business intelligence services are used by more than 5 million professionals looking to conduct market researchers. It provides sales intelligence data for prospecting, research and building relationships, at three tiers: Max for teams, Pro for sole professionals and the free, instant access Owler Community tier for anyone who wants to use it.
Cognism provides real-time verified lead contact data, using a mobile dataset that includes international contact details. It uses a hybrid human/AI verification system that’s meant to ensure high data quality. More than 1,800 revenue teams have used Cognism’s services, according to the company website.
Enterprise brands use ActionIQ’s customer data platform to create personalized customer experiences via its architecture, which allows marketers to tap into data securely at any point in the customer lifecycle. Headquartered in NYC, ActionIQ team members follow a hybrid work schedule, working in the office three days per week.
Analytics8 is a consulting agency focused on working with businesses to build and implement a data analytics strategy. In the area of sales and marketing, for example, Analytics8’s experts aim to partner with client companies to deploy solutions for identifying market trends, measuring and optimizing campaign performance and segmenting customers into groups for more effective targeting.
BlueConic’s platform offers customer data solutions with applications across industries ranging from telecommunications and retail to B2B. For example, marketers can use BlueConic’s technology to tailor messaging to target audiences and ensure messaging reaches customers at the right time based on real-time data.
