Direct Marketing Articles

Margo Steines

Updated on October 26, 2023

Direct marketing companies work with brands to help them build connections with prospective customers.

Joe Zappa

Updated on August 02, 2023

In tech, lots of C-suite folks have an innate suspicion of marketing despite its proven utility as a growth factor. Here’s how you can overcome your preconceptions to find a great partner in the field.

Dmitry Sverdlik

Updated on June 14, 2023

As connected TV has exploded in popularity, its unique properties have presented several challenges to marketers. Here, our expert explains how to solve some of these problems to better target your audience.

Kevin Carroll

Updated on May 31, 2023

A modernized direct mail campaign can help your company stand out from the crowd. Here’s what you need to know.

Bailey Reiners

Updated on February 14, 2023

These tips aim to bolster your pool of potential talent amid the pandemic and move to a hybrid or fully remote office.

Young Entrepreneur Council

Updated on February 23, 2022

Members of the Young Entrepreneur Council share strategies for making your sales pitch over Zoom more effective.

Amy Choi

Updated on October 06, 2021

For time-sensitive marketing campaigns, choose influencers to get conversions quickly.

Brian Nordli

Updated on July 02, 2020

For some tech companies, landing the wrong customer is expensive in the long run. Here’s how Shipfusion identifies a fit.