Direct Marketing Articles
Finding Marketing Support as a Leader Who Distrusts Marketing
In tech, lots of C-suite folks have an innate suspicion of marketing despite its proven utility as a growth factor. Here’s how you can overcome your preconceptions to find a great partner in the field.
How Marketers Can Solve the Challenges of the Connected TV Ad Market
As connected TV has exploded in popularity, its unique properties have presented several challenges to marketers. Here, our expert explains how to solve some of these problems to better target your audience.
Why It’s Time to Dust Off the Direct Mail Marketing Strategy
A modernized direct mail campaign can help your company stand out from the crowd. Here’s what you need to know.
What Is Recruitment Marketing? 15 Inspiring Examples.
These tips aim to bolster your pool of potential talent amid the pandemic and move to a hybrid or fully remote office.
Giving a Virtual Sales Pitch? 10 Ways to Set Yourself Up for Success.
Members of the Young Entrepreneur Council share strategies for making your sales pitch over Zoom more effective.
Need Results and Need ’Em Fast? For D2C Sales, Influencer Marketing Is the Way to Go.
For time-sensitive marketing campaigns, choose influencers to get conversions quickly.
How to Make Sure You're Reaching Your Target Customers
For some tech companies, landing the wrong customer is expensive in the long run. Here’s how Shipfusion identifies a fit.