Direct marketing is a strategy for sending messaging that promotes a company’s products or services to a targeted list of potential customers. This approach is typically carried out through methods like mail or email that give the customer a way to directly respond. These seven top direct marketing companies work with client brands to help them connect with customers through personalized messaging.
Top Direct Marketing Companies
- Share Local Media
- Jacobs & Clevenger
- SeQuel Response
- Propelo Media
- Beyond Spots & Dots
- Reachdesk
Top Direct Marketing Companies
SeQuel Response offers direct mail marketing, digital marketing and services that integrate both approaches. It primarily serves direct-to-consumer brands and relies heavily on proprietary targeting, testing and reporting protocols to maximize return on investment and help fast-growing companies scale quickly. One of the hallmarks of the SeQuel Response testing strategy is the “FaQtor Test,” which combines traditional A/B and multivariate testing for more nuanced and definitive results to drive strategy.
Jacobs & Clevenger has been a big name in direct marketing for over 40 years — its founder Rob Jacobs wrote Successful Direct Marketing Methods, a seminal text on direct marketing. The firm offers a full suite of direct marketing services, with specialties in direct mail and digital campaigns for clients including Mercedes Benz and Fiat Chrysler Automobiles.
AWeber provides small businesses with email marketing software designed to streamline customer outreach. Its features include an AI-powered writing assistant to help generate content, automations for sending emails based on customer behavior and content personalization capabilities intended to improve engagement.
Beyond Spots & Dots is a family-owned advertising agency that offers a full suite of services, from traditional and digital advertising to marketing, PR and branding. For direct marketing, it offers email marketing, as well as event planning and trade show booth services, providing everything from ideas and strategies to tables, chairs, signage and lighting.
Share Local Media is a marketing agency that focuses on providing direct mail marketing services for e-commerce companies. Its offerings cover shared mail programs, custom solo direct mail solutions, web platform for programmatic mail and media inserts for inclusion in packaging. Companies like Grubhub and Lyft have worked with Shared Local Media.
Reachdesk is a marketing tech company that operates a gifting platform for business-to-business clients. Once they sign with Reachdesk, companies can send gifts to clients, prospects and employees, using gifts as direct marketing to build connections and loyalty. Reachdesk gifting campaigns are closely tracked to measure ROI. The company operates warehouses around the world to streamline the logistics of sending physical gifts.
Customer.io’s technology uses first-party data to help brands deliver personalized customer messaging across a variety of channels, such as email and SMS. Its platform includes solutions that allow marketers to establish custom campaign triggers so that messages are sent at the right time and are designed around flexible branching logic that ensures a personalized path for each customer.
Golden Hippo is a team of more than 1,200 employees working to “create best-in-class products that bring health and happiness.” Part of the company’s strategy is to reach consumers through direct response marketing, creating targeted email marketing, direct mail and online advertising campaigns that are based on analytics.
Sojern has a travel marketing platform that allows users to inform their campaigns, strategies and automations with its machine learning and AI. The company says that its platform aims to enable solutions that build brand awareness, boost ticket sales for attractions and increase hotel bookings.
Direct marketing company Propelo Media uses an omnichannel strategy, which means homing in on target audience profiles with intricate targeting, then serving the same campaign across all channels, online and offline. It’s a level up from multi-channel marketing in that each person is receiving an increased number of total impressions across channels, and it’s the backbone of Propelo’s work.
