Top Senior Marketing Jobs in San Diego, CA

Lead marketing strategy and execution for Project Farma, driving lead generation, ABM, digital channels, content, PR, events, and metrics. Manage budget, mentor team, collaborate with business development and sales, and use data to optimize campaigns and growth.

Lead product marketing for VulcanForms' Industrials offering, defining positioning, go-to-market strategy, and customer messaging. Partner with engineering, commercial, production, and customers to create technical marketing materials, enablement, launch plans, and executive narratives. Monitor market, regulatory, and competitor shifts and support sales and program reviews to drive adoption.

Lead brand marketing transformation by developing data-driven, full-funnel omni-channel campaigns, content and editorial strategies, member and influencer marketing, product launches, events, and member experiences. Build marketing capabilities, collaborate cross-functionally, manage KPIs and reporting, and execute strategic and hands-on initiatives to drive member engagement, retention, and brand growth.

Lead go-to-market and release marketing for assigned products: craft positioning, messaging, launches, enablement, and client engagement; produce sales/buyer assets; track launch and adoption metrics; partner cross-functionally to drive adoption and business outcomes.

Lead product positioning and messaging for Techbridge products, translate technical features into customer-focused benefits, create sales and marketing assets, collaborate cross-functionally, use qualitative and quantitative insights to inform strategy, manage product timelines and campaign execution, and measure program performance.

Lead and own Help Scout's paid and performance marketing strategy to grow signups and revenue. Manage channel mix, creative, bidding, and budget allocation; evaluate new channel investments; partner with Sales/RevOps to tie paid spend to pipeline; align paid and organic acquisition; own AI-driven discovery presence; run rapid experiments; and build a 12–18 month roadmap for scaling the function.

Lead and coach a small product marketing team covering Data Quality, Governance, MDM, and Integration. Own segment narrative, messaging frameworks, launches, cross-functional alignment, sales enablement, AI adoption, and competitive/analyst input to drive pipeline and measurable outcomes.

Lead ecommerce merchandising and integrated marketing across three brands. Own Shopify storefronts, taxonomy, onsite search, promotions, experiments, and measurement. Build and manage a merchandising team, translate commercial priorities into site and campaign execution, and drive improvements in conversion, AOV, retention, and revenue using data and AI-enabled workflows.

Lead enrollment strategy for a portfolio of large employer and health-plan clients: diagnose engagement gaps using data, design and run client-specific activation plans, influence stakeholders, coordinate cross-functional execution, and build the Enrollment Marketing function and playbooks to scale enrollment and activation.

Lead product marketing strategy and GTM for Netskopes SASE suite. Develop messaging, positioning, campaigns, enablement, and metrics. Partner with product, field, channel, and demand teams to drive awareness, pipeline, sales enablement, and business outcomes for SWG, CASB, ZTNA, and SD-WAN solutions.

Lead product marketing strategy and positioning for a B2B SaaS/AI platform. Build and scale the product marketing function, enable sales and support, drive competitive intelligence, own major product launches, and represent the product externally through content and thought leadership. Coach and grow at least one direct report.

Lead end-to-end product marketing for an AI-native commerce SaaS: own positioning, website, demo narratives, sales enablement, customer stories, analyst/press relationships, and buyer education. Conduct weekly customer discovery, iterate messaging with Product and Sales, and use AI tools to accelerate content and measurement. Start as a solo founding PMM, build artifacts that drive revenue, and scale the team only when metrics justify hires.

Lead and optimize email and direct mail enrollment programs, run structured experiments, analyze the enrollment funnel, integrate offline and online channels, support employer/health-plan stakeholders, present insights to leadership, and maintain team marketing operations. Drive segmentation, personalization, creative testing, and lifecycle architecture to increase member enrollments.

Lead Rover's upper-funnel media strategy and execution across TV, CTV/OTT, audio, OOH and programmatic. Own measurement (MMM, Geo-Uplift), large media budgets, agency relationships, and automation/AI-driven workflows to drive new-customer growth and operational efficiency. Collaborate with Brand and Marketing Data Science and translate complex measurement for executives.

Own and optimize paid acquisition across TikTok, Meta, and Google channels; manage budgets, targeting, and bids to hit CPA/ROAS goals; run high-volume creative testing with Social and Creative teams; analyze performance to scale winners; improve tracking and attribution; build AI-native testing and execution strategies.

Lead strategy and day-to-day execution of direct-response paid social campaigns (primarily Meta and TikTok) to acquire new patients. Optimize and scale campaigns to improve CAC and LTV, manage large monthly budgets, direct data-driven creative testing, run A/B and landing page experiments, build forecasts and reporting, partner with Data and Creative teams, and apply AI tools to automate analysis and workflows.

Lead Synapticure's full marketing function: set strategy and roadmap, manage agencies and a small internal team, launch a rebrand and website, run paid acquisition and lifecycle programs, own CAC/LTV targets and measurement with Mixpanel, develop caregiver- and partner-facing messaging, and ensure clinical and compliance alignment. Drive weekly growth rhythms, scale channels deliberately, and build internal capability to meet enrollment and partnership goals.

Own growth marketing for Ad Studio: launch and optimize paid channels (LinkedIn, Meta, Google), create lead magnets, run webinars, build funnel reporting (CPL, conversion, pipeline), and iterate like a founder to drive pipeline and revenue for a B2B SaaS AI product.

Lead content planning and editorial operations for member, sponsor, and prospect communications. Develop and execute GTM campaigns, repurpose content into thought leadership and demand-gen, manage contractors, and optimize email and web nurture flows through testing and analytics to improve engagement, conversions, and strategic KPIs.

Own product marketing for a technical AI-infrastructure startup: positioning, messaging, launches, packaging, customer stories, competitive differentiation, sales enablement, and market feedback to shape product roadmap and adoption among AI-native teams and enterprises.

Lead and scale paid social acquisition across Meta and emerging channels. Own campaign strategy, creative testing, budget pacing, tracking, full-funnel measurement, and optimization to drive qualified leads, booked conversations, enrollments, retention, and long-term value. Collaborate with creative, analytics, product, and operations, and manage/mentor team members or external partners.

Conscious Talent seeks marketing leaders with 6+ years of experience to define and execute marketing strategies, build teams, and foster a values-driven culture.

The Digital Marketing Manager develops and executes the global digital marketing strategy, ensuring effective engagement across digital channels and compliance in a regulated medical environment.

Lead brand strategy and digital presence for a B2B climate-tech SaaS company. Translate complex science and AI into clear narratives, own visual and messaging standards, manage website/SEO/GEO, optimize digital channels, oversee UX and content strategy, manage agencies and freelancers, build scalable creative resources, and leverage AI tools to scale work. Serve as a cross-functional brand steward and thought partner to marketing, product, and leadership.

The Head of Marketing will develop and execute marketing strategies to drive revenue growth and demand generation for Anagram's insurance billing platform, while collaborating with Sales and Product teams to improve conversion rates and build a marketing team.