Top Marketing Jobs in Rochester, NY

Lead product marketing for merchant-facing products: shape product strategy with customer and competitive insights, own end-to-end GTM and launches, drive product adoption and growth, create client-facing messaging, analyze data to inform segmentation and performance, and align cross-functional teams to execute high-impact initiatives.

Own product marketing for Cyara’s agentic AI assurance portfolio, including positioning, messaging, launches, buyer research, competitive intelligence, sales enablement, technical content, and analyst relations. Partner cross-functionally with Product, Sales, Demand Generation, and Customer Success to drive enterprise pipeline and bookings. The role begins as an individual contributor and may grow into team leadership.

Own product marketing for Cyara’s agentic AI assurance platform, including positioning, messaging, launches, competitive intelligence, sales enablement, technical content, and analyst or press briefings. Partner cross-functionally with Product, Sales, Demand Generation, and Customer Success to drive enterprise pipeline. The role requires 5+ years of B2B SaaS or AI product marketing experience, successful product launches, strong writing and presentation skills, and experience selling to technical enterprise buyers.

Partner with Enterprise sales to design and run account-based marketing programs: customer webinars, field events, gifting/direct mail, vendor management, and measurement. Track attendance, engagement, pipeline influence, and optimize campaigns to support pipeline and close business.

Leads customer marketing strategy and a customer marketing team across onboarding, engagement, retention, expansion, renewals, and advocacy. Partners with marketing, product, and customer success teams on lifecycle campaigns, segmentation, customer feedback, events, cross-sell programs, and customer stories. Owns performance metrics including retention, NPS, expansion pipeline, and advocacy, using customer and product usage data to optimize programs and report recommendations to leadership.

Leads AI innovation and transformation across North America Consumer while owning Microsoft’s retail labor strategy and execution across major U.S. and Canadian partners. Responsibilities include developing AI pilots, driving adoption, managing outsourced labor agencies, optimizing deployment and coverage, setting KPIs, analyzing performance, managing budgets and contracts, and partnering across Sales, Marketing, Finance, Analytics, and retail teams to improve customer experiences and business impact.

Leads B2B marketing strategy for agency clients across paid and organic channels. Develops integrated campaigns, buyer journey strategies, KPIs, measurement frameworks, and optimization plans. Advises senior client stakeholders, analyzes performance data, manages budgets, oversees cross-functional teams, supports proposals and pitches, and strengthens agency marketing capabilities. The role combines strategic leadership, hands-on channel expertise, client relationship management, and demand generation accountability in a fully remote environment.

Own Frame Security’s end-to-end growth marketing engine, including paid acquisition, SEO, website conversion, email, social, content distribution, analytics, and experimentation. Drive marketing-sourced pipeline and revenue while partnering with founders on messaging, positioning, launches, and go-to-market strategy. Build dashboards, optimize campaigns, develop thought leadership, and establish the company as a category leader in cybersecurity.

Own product marketing across Planful’s platform, AI, and Consolidation Premium offerings. Responsibilities include coordinating product launches, building field and partner enablement, managing analyst relations and evaluation submissions, running competitive intelligence, supporting pricing execution, and partnering with product, engineering, sales, and solutions consulting on messaging, positioning, and launch narratives.

Develop and execute joint go-to-market and partner marketing plans for AWS global systems integrators and consulting partners. Lead integrated campaigns across digital, content, webinars, events, ABM, and demand generation. Manage AWS marketing development funds, partner relationships, agency coordination, pipeline attribution, performance reporting, and executive presentations to maximize partner engagement, marketing ROI, cloud adoption, and pipeline growth.

Own end-to-end marketing automation execution in Marketo, including audience creation, email and landing page builds, workflows, testing, QA, tracking, and reporting. Partner with marketing and Salesforce teams to optimize lead routing, scoring, nurturing, attribution, data quality, and campaign performance. Manage marketing technology improvements and use AI to automate repetitive work and improve program efficiency.

Leads Blackbaud’s vertical marketing strategy, demand generation engine, pipeline creation, market expansion, and bookings growth. The role manages investment across acquisition channels, establishes experimentation and performance frameworks, applies AI to planning and optimization, partners with Sales, Product Marketing, Product Management, and Revenue Operations, and develops Vertical Marketing Directors. Success is measured through pipeline, bookings, conversion, acquisition efficiency, payback, expansion, AI adoption, and team development.

Owns execution of go-to-market plans for literacy products, including positioning, messaging, competitive research, launches, marketing assets, and adoption support. Partners with Product, Sales, Regional Marketing, Enablement, Service, authors, and industry stakeholders to align deliverables and respond to K-12 market needs. Tracks performance metrics to improve messaging, campaigns, and product adoption across national and state curriculum markets.

Own the content editorial agenda across blogs, white papers, videos, and social content. Manage external writers and video partners, edit content for quality, brand voice, accuracy, and SEO, publish assets, and oversee the YouTube channel. Collaborate with SEO, demand, web, creative, and product marketing teams while contributing insights to marketing planning. The role requires strong editing, project and vendor management, content strategy, communication, and familiarity with SEO, video platforms, and CMS tools.

Own go-to-market strategy and hands-on growth execution for G2’s AI Solutions portfolio, from early beta validation through revenue and integration into G2.com. Responsibilities include defining audiences, positioning products, running acquisition and activation experiments, conducting user research, building pipeline, enabling Sales, monitoring competitive trends, and partnering with Product and Marketing teams. The role requires taking ambiguous, early-stage AI products from zero to revenue in a B2B SaaS environment.

Leads revenue marketing strategy, demand generation, ABM, and pipeline growth for a B2B SaaS company. Owns marketing-driven revenue outcomes, campaign performance, reporting, spend optimization, and AI adoption. Manages revenue marketing and sales development teams, develops talent, partners with sales and product marketing, supports channel alliances, and engages executive stakeholders to accelerate customer acquisition and deal velocity.

Lead creative strategy and execution for a large B2B client portfolio, overseeing concepting, design, production, and post-production. Manage and mentor a multidisciplinary creative team, drive client retention and service expansion, contribute to new business and P&L goals, implement QA and operational standards, leverage AI and the Nova platform, and represent the agency externally.

Lead full-funnel acquisition for launch brands: architect GTM and demand strategies, execute paid/owned/earned media, run performance marketing (CAC/ROAS/LTV), build measurement infrastructure, use AI for research and optimization, and advise clients at the executive level to drive net new member and customer growth.

Owns analyst and consultant relations, industry PR, named-account marketing, product positioning, marketing technology, and performance measurement for a relationship-driven fintech business. The role manages executive communications, customer advocacy, events activation, agency partners, budget, and the Events Manager. It also integrates AI into marketing strategy and workflows while partnering closely with Sales, Product, Client Partnership, and executive leadership.

Lead and scale SmithRx’s growth marketing function in the PBM industry. Build an experimentation engine, identify healthcare buyer and broker acquisition channels, manage Growth Ops and BDR teams, and develop AI-powered workflows and technical growth tools. Partner with Sales and Product to generate pipeline through direct and broker-led motions while maintaining compliance. Establish a rigorous, full-funnel culture focused on experimentation, measurement, automation, and rapid learning.

Lead an autonomous growth marketing pod, managing client relationships, retention, strategy, and performance. Manage and develop a team of media buyers, creatives, and strategists while scaling DTC brands through Meta advertising and creative strategy. Own client communication, upselling, escalations, pod profitability, team accountability, deadlines, and service quality. Diagnose campaign performance, brief creative teams, and maintain profitable, long-term client partnerships.

Plans and executes B2B marketing campaigns across email, social media, paid advertising, content, PR, and internal communications. Creates content, manages vendors and budgets, updates the website, coordinates digital events, tracks and optimizes campaign performance, prepares stakeholder reports, contributes to marketing strategy, and mentors junior team members.

Supports product marketing for online casino and sportsbook offerings through competitor and industry research, messaging and content development, creative briefing, go-to-market planning, cross-functional coordination, campaign reporting, and performance tracking. The intern will assist the Product Marketing Manager, collaborate with operations, promotions, creative, and user acquisition teams, and complete structured learning projects in a mentored environment.

Lead demand generation, product marketing, and growth strategy for an AI and technology company. Drive qualified pipeline through digital and performance marketing, using AI, data, experimentation, and customer-centric messaging. Partner with Sales, RevOps, Product, and executives on go-to-market initiatives, while managing a small marketing team and external partners. Optimize campaigns, attribution, reporting, and marketing operations to accelerate customer acquisition and business growth.

Drive Qompyl’s growth from beta through launch by managing acquisition funnels, organic and paid channels, lifecycle programs, experimentation, analytics, community, referrals, and partnerships. Identify performance gaps, optimize conversion and retention, and provide actionable recommendations. The role requires financial-markets fluency to market effectively to self-directed traders and investors, plus hands-on execution in an early-stage environment.