Top Marketing Jobs in Rochester, NY

The Sr. Marketing Manager will lead omnichannel marketing programs to drive brand awareness, demand generation, and customer acquisition in global B2B markets, while managing multiple campaigns and utilizing data-driven strategies to enhance effectiveness and growth.

Own go-to-market for Life360's advertising products across Direct and Self-serve lines. Define positioning, messaging, packaging, and commercialization. Partner with Product, Sales, Engineering, and Data Science to launch products, influence roadmap, and measure adoption. Create sales enablement, market research, competitive intelligence, and KPIs to drive growth of programmatic, CTV, online video, native, audience, and data products.

Support the Director of ABM to build, run, and optimize account-based programs. Manage account lists, intent signals, tiering, scoring, and dashboards in 6Sense/Demandbase. Translate insights into targeting and campaign briefs, coordinate with channel teams, support playbook and GTM development, and represent ABM performance on client calls. Employ AI and Power Digital's nova to improve reporting and pipeline influence.

Lead and scale ABM strategy and execution across B2B clients, architecting playbooks, intent and account scoring, multi-channel orchestration, and measurement. Manage platform implementations (6Sense/Demandbase), integrate with Martech, collaborate cross-functionally, present to clients, and mentor team members to drive pipeline and revenue.

Own member lifecycle to grow, engage, and retain patients. Design nurture and newsletter campaigns, optimize onboarding workflows, partner cross-functionally to reduce churn, improve engagement (check-ins, bookings, attendance), define KPIs, and analyze program impact to optimize member outcomes.

Develop and execute marketing plans for a portfolio of properties, analyze leasing and marketing performance, present recommendations to operations and clients, provide training and best practices to onsite teams, and create campaigns and 30-60-90-day action plans to drive traffic and occupancy.

Plan, execute, and optimize owned, partner, and third-party events to drive awareness and pipeline. Manage logistics, vendors, budgets, and on-site execution; run promotional campaigns; coordinate with sales, content, and product teams; track event ROI in CRM (e.g., Salesforce) and develop post-event nurture and follow-up strategies.

Lead end-to-end paid media strategy and execution across SEM, paid social, display, CTV, and emerging channels. Own budget management, pipeline/MQL delivery, ABM and retargeting programs, CRO and testing, vendor/agency relationships, and executive reporting to drive measurable B2B demand and revenue outcomes.

Lead PSI's social media and digital events strategy to drive brand awareness and generate B2B leads. Plan and execute multi-channel campaigns, manage social channels and community, organize webinars and virtual/in-person events, monitor campaign KPIs and ROI, coordinate vendors and PR/paid placements, and collaborate across marketing, design, and business teams.

Lead planning, execution, and optimization of multi-channel digital marketing and communications campaigns. Own project timelines, budgets, and performance, mentor team members, deliver reporting and insights, and drive cross-functional collaboration and continuous improvement of tools, processes, and strategies.

Support planning, logistics, and execution of regional and corporate marketing events (in-person, virtual, hybrid). Manage timelines, vendors, budgets, registrations, attendee communications, onsite execution, post-event follow-up, and basic reporting to drive engagement and pipeline.

Lead AbsenceSoft's growth engine to drive ARR and pipeline by owning demand generation, events, customer marketing, digital, partner marketing, and marketing operations. Partner with Product, Brand, Corporate Communications, and Sales to optimize lead lifecycle, attribution, and reporting. Scale a multi-disciplinary marketing team, deploy marketing technology and AI tools, and align marketing strategy with revenue goals and C-suite priorities.

Own RevenueCat’s external narrative and voice: produce timely industry commentary, craft company communications, shape opinionated social posts, and amplify major product and research launches to developers, founders, and the broader app ecosystem.

Coordinate planning, logistics, promotion, and on-site support for regional events, tradeshows, and conferences. Manage memberships and vendor relationships, develop event content and collateral, maintain event calendar and marketing assets, track performance metrics and lead follow-up, and support cross-team marketing campaigns and reporting.

Support execution, optimization, and measurement of integrated digital marketing campaigns. Build/manage campaign workflows, track performance, develop dashboards, run A/B tests, and generate insights to improve funnel performance and demand generation. Coordinate cross-functionally and maintain data quality, processes, and regulatory approvals.

Lead market research, messaging, and go-to-market activities for enterprise imaging products. Develop value propositions, sales enablement, and launch plans; partner with product, sales, and demand teams; analyze campaign and product performance to drive awareness, demand, and retention.

Lead end-to-end product launches for the enterprise segment of KBFr, owning positioning, go-to-market strategy, sales enablement, competitive intelligence, and post-launch performance. Build enterprise-grade messaging, run customer research, enable sales with practical assets, and establish repeatable launch processes while working cross-functionally across product, sales, and marketing in a globally distributed environment.

Lead end-to-end growth initiatives targeting developer audiences across organic social, paid acquisition, SEO, lifecycle email, partnerships, and influencer channels. Design experiments and campaigns, analyze performance, iterate on funnel conversion, shape developer-focused brand positioning, and leverage AI tooling and automation to scale acquisition and pipeline.

The Marketing Specialist will execute multi-channel campaigns to acquire new clients, focusing on email marketing, webinars, and direct mail, while supporting content deployment and performance optimization.

Define end-to-end marketing strategy for BTC Inc.'s live events portfolio, including positioning, audience targeting, campaign architecture, and messaging. Produce clear, delegable strategy briefs, conduct competitive and audience research, track performance data to refine campaigns, and align cross-functionally with events, growth, content, social, and sponsorship teams.

Design, build, and maintain GTM integrations and automation workflows across marketing, sales, and RevOps. Debug data flows, write lightweight scripts, improve data quality, and document scalable processes to support acquisition, engagement, and retention.

Remote fall internship assisting with creation, management, and analysis of paid social campaigns across Meta, TikTok, Pinterest, and LinkedIn. Support competitor analysis, copywriting, campaign structure, performance reporting, and trend research. Participate in training, cross-channel learning, and client communication to develop paid social advertising skills.

Lead positioning, messaging, analyst relations, and strategic sales enablement for an AI-driven enterprise software company. Translate complex technical capabilities into executive-facing content, support enterprise sales and partner GTM, influence product strategy through market insights, and build thought leadership across analysts and industry channels.

Own go-to-market strategy, messaging, and sales enablement for product launches to drive new-customer revenue. Partner with sales and demand generation, build competitive intelligence and persona-led positioning, use customer and sales data to refine messaging, and measure impact on pipeline and conversion.

Senior leader responsible for enterprise acquisition marketing strategy and serving as CMX's strategic representative to the ACA segment. Leads acquisition planning, creative and communications, campaign operations, and local market/sales support. Mobilizes cross-functional CMX experts, oversees campaign execution across channels, ensures compliance, drives performance measurement and forecasting, and builds trusted relationships with segment leaders to align marketing to business growth targets.