Top Marketing Jobs in Rochester, NY

Lead influencer and creator marketing programs from strategy through execution. Develop creator briefs, identify and manage talent, negotiate rates and usage rights, oversee campaign budgets and performance metrics, ensure FTC compliance, and collaborate with creative, paid social, and production teams. Monitor platform trends across TikTok, Instagram, and YouTube, manage creator shoots, and build long-term relationships with creators, agencies, and talent managers.

Lead end-to-end product marketing for enterprise SaaS: define positioning, own go-to-market launches, create messaging and sales enablement, drive adoption/expansion, gather competitive intelligence, and partner cross-functionally with Product, Sales, Marketing, and Customer Success to measure and iterate on business impact.

Own and optimize paid search campaigns across Google Ads and Microsoft Ads to drive renter acquisition and improve ROAS. Identify keywords and audiences, run A/B tests, analyze performance data, report actionable insights, and collaborate with brand, analytics, product, and engineering teams. The role also contributes to performance marketing strategy, documents learnings, and monitors platform and algorithm changes.

Plans, executes, and optimizes integrated marketing campaigns supporting oncology network and partner practice growth. Manages paid traditional and digital media, marketing collateral, sales enablement materials, website content, and HubSpot email automation campaigns. Analyzes campaign performance, manages vendors and agencies, maintains brand standards, and coordinates multiple projects, budgets, timelines, and stakeholders. The role requires strong copywriting, project management, digital marketing, and healthcare marketing expertise.

Support the marketing team in developing and executing campaigns, coordinating projects and events, conducting market research, creating and managing content for social media, email, and website, tracking campaign performance, and providing administrative support to ensure aligned and effective marketing initiatives.

Own Delinea’s platform narrative, product messaging, competitive positioning, naming, analyst relations, and sales enablement across AI, workforce, and workload identity business units. Lead the product marketing practice through standards, hiring, coaching, and cross-functional governance. Develop cybersecurity and identity market positioning, integrate acquired products, guide competitive intelligence, and influence roadmap and pricing decisions through buyer, win-loss, and analyst insights.

Develop and run community growth and host activation programs for Clubhouse. Own product marketing, user communications, feature launch messaging, and scalable engagement systems. Surface and amplify hosts, conversations, and product experiences. Build systems to gather user insights, identify community needs, and influence product and marketing strategy. The role requires an experienced, creative, adaptable consumer marketer who can operate independently and use AI tools to build automations and systems.

Support day-to-day campaign operations across paid search, paid social, and programmatic channels. Build and analyze reports and dashboards, implement and QA tracking, troubleshoot campaigns, coordinate client deliverables and internal workflows, prepare insights and presentations, attend meetings, and research new marketing and AI tools. Serve as U.S.-based backup for Ad Operations.

Build and optimize HubSpot and other marketing automation workflows, email campaigns, lifecycle stages, CRM pipelines, and Sales Hub configurations. Manage contact segmentation, database hygiene, account implementations, CRM migrations, and performance reporting across multiple client accounts. Monitor campaign and website analytics, troubleshoot routing and workflow issues, and present email performance insights. The role is part-time, remote, and requires strong HubSpot expertise, certifications, email marketing knowledge, and experience with multiple automation platforms.

Own product marketing strategy and execution across launches, go-to-market planning, enterprise enablement, product positioning, cross-sell initiatives, and member engagement. Lead messaging for Function’s integrated health and imaging products, optimize customer journeys, conduct user and market research, and translate insights into product and marketing recommendations. Collaborate cross-functionally with Product, Marketing, Design, Enterprise, Ezra, and Research teams.

Leads performance marketing strategy for new business and client growth, with paid social as the core focus. Owns performance narratives, integrated pitches, platform partnerships, industry representation, and internal education. Identifies growth opportunities, develops capabilities and case studies, advises on emerging channels and measurement innovations, and partners with strategy, business development, creative, influencer, and client services teams.

Coordinates influencer marketing campaigns from kickoff through completion, managing timelines, deliverables, influencer communications, outreach, contracts, content reviews, approvals, performance tracking, reporting, and post-campaign analysis. The role collaborates with internal teams, clients, and creators to resolve issues, maintain campaign alignment, evaluate results, and recommend optimizations. It requires strong organization, communication, attention to detail, data analysis, and familiarity with influencer platforms and social media channels.

Lead product marketing for Subsplash’s self-serve and direct-to-consumer SaaS products. Responsibilities include go-to-market execution, positioning, messaging, lifecycle optimization, funnel analytics, conversion-focused copywriting, demand generation, competitive analysis, and cross-functional collaboration with Product, Sales, Marketing, Business Development, and executives. The role focuses on improving trials, conversions, upgrades, product adoption, and revenue across multiple church technology products.

Lead end-to-end execution of the DTC e-commerce storefront: own sitewide campaign launches, build conversion-focused landing pages, lead cross-functional teams, brief and approve creative, and run comprehensive pre-launch QA across devices, promo logic, and analytics to ensure flawless launches and measurable results.

Own and optimize a multichannel digital acquisition program across paid media, organic search, AI-driven search, and website conversion. Manage advertising campaigns and budgets, technical SEO, AEO/GEO initiatives, testing roadmaps, landing-page experiments, attribution, analytics, and funnel reporting. Partner with content, web, and marketing operations teams to improve qualified traffic, conversion efficiency, and scalable growth across channels including Google, Meta, LinkedIn, YouTube, and X.

Own Venn’s B2B content marketing program, including category positioning, written and web content, videos, social media, sales enablement, and performance reporting. Translate cybersecurity technology into compelling messaging for technical buyers, manage agencies and production partners, support launches, and measure traffic, engagement, SEO, and pipeline influence. The role requires strong technical content experience, comfort with video, and autonomy in building a content program.

Own and build Boulder Care’s partner and commercial marketing function. Develop healthcare buyer value propositions, clinical and economic proof, partner collateral, referral programs, nurture campaigns, B2B demand generation, webinars, paid programs, conferences, and account-based targeting. Partner closely with commercial, partnerships, clinical, and field teams to generate institutional demand, activate new segments, improve referrals, and create measurable, repeatable partnership programs.

Leads customer marketing strategy and team across adoption, retention, expansion, and advocacy. Builds lifecycle, renewal, cross-sell, referral, community, advisory board, executive engagement, and customer event programs. Partners with Customer Success, Sales, Product, and Marketing to generate measurable revenue impact, channel customer insights into product strategy, and manage customer marketing performance.

Own Ent’s technical marketing narrative by translating its cybersecurity platform into compelling demos, messaging, content, competitive positioning, launch materials, and sales enablement. Build technical demos, create solution briefs and videos, analyze competitors, train sellers, present to technical and executive audiences, and relay market feedback to product and engineering teams. The role requires cybersecurity knowledge, strong storytelling, and experience marketing technical B2B software in a fast-moving environment.

Own DAKboard’s end-to-end marketing strategy and execution across email, CRO, paid advertising, social, retargeting, partnerships, affiliates, and SEO content. The role involves measuring and scaling channels, managing contractors, deploying AI tools and agents, partnering with the CEO on priorities and budgets, and creating messaging for US families and parents. This is a hands-on, autonomous role supporting a B2C SaaS or subscription product.

Supports DIRECTV for Business marketing through market research, customer and competitive analysis, event planning, lead tracking, Salesforce data management, and sales opportunity research. The intern may develop customer communications, research target accounts, identify trends, support event outreach, and help expand services within existing enterprise customers. This is a 10-week remote internship requiring strong communication, organization, collaboration, presentation, and Microsoft Office and Salesforce skills.

Builds and optimizes landing pages and marketing funnels, manages Ontraport and related platforms, integrates tools and automations, configures tagging and funnel logic, supports AI-assisted workflows, and troubleshoots funnel performance to improve conversions.

Project-based marketing internship creating a marketing strategy for JMI's educational content. Interns work within a six-person marketing team, are matched with volunteer mentors, and will produce strategic media to promote content and membership. Flexible project scope to meet spring internship course requirements.

Uses established digital marketing systems and communication strategies to generate interest, engage prospective clients, conduct introductory conversations, explain leadership and personal development programs, and manage follow-up through CRM and digital communication tools. The role is remote, flexible, independent, and performance-based, with training and mentorship provided. Responsibilities include relationship development, prospect activity management, and participation in ongoing leadership and professional development.

Lead and scale field marketing across the western US: design and execute events (dinners, roundtables, workshops, conferences, roadshows), align with sales to drive pipeline, manage vendors/sponsorships, measure program ROI and attribution, build repeatable playbooks, and apply AI tools to improve efficiency and outcomes.