Top Senior Content Jobs in Rochester, NY

Lead Pindrop's editorial strategy and content engine to shape brand narrative and drive organic pipeline. Own a quarterly flagship publication, translate technical research into executive-facing stories, manage the editorial calendar, align content with revenue goals, and operationalize AI-powered workflows, style guides, and systems to ensure consistent, measurable content that supports Demand Gen, PMM, Product, and Sales.

Lead short-form video strategy across TikTok, Reels, and Shorts: set hooks, pacing, payoff placement, and repeatable formats. Use poker expertise and audience psychology to select moments, run weekly performance reviews, iterate briefs, flag boost candidates, and collaborate with creative, CRM, and ambassador teams while monitoring platform trends and algorithm changes.

Leads Intellum’s audience and content strategy, personally creating website, blog, email, social, and video content. Builds owned audiences and communities, drives SEO/AEO/GEO visibility, develops research and POV programs, and directs social engagement, contractors, and internal partners. The role also establishes an AI-native content operation, measures marketing performance, and collaborates with product, demand generation, and customer marketing teams to generate qualified pipeline.

Lead DigiCert.com’s global web content strategy, translating complex cybersecurity and digital trust topics into clear experiences for business and technical audiences. Partner with Web, UX, SEO, Product Marketing, Brand, Communications, and regional teams to improve journeys, discoverability, accessibility, and conversion. Establish content governance, workflows, editorial standards, and performance measurement; manage a copyeditor; and co-lead the global editorial calendar. Use audience, search, and analytics data to guide content creation, optimization, consolidation, and retirement.

Own Venn’s B2B content marketing program, including category positioning, written and web content, videos, social media, sales enablement, and performance reporting. Translate cybersecurity technology into compelling messaging for technical buyers, manage agencies and production partners, support launches, and measure traffic, engagement, SEO, and pipeline influence. The role requires strong technical content experience, comfort with video, and autonomy in building a content program.

Edit, write, and publish reader-focused content while maintaining accuracy, clarity, consistency, and editorial standards. Apply SEO best practices, contribute to content planning, manage WordPress publishing, monitor content performance, and collaborate with writers, editors, designers, SEO specialists, and project managers. Provide constructive feedback, manage multiple deadlines, and use subject-matter expertise and news judgment to improve content quality and effectiveness.

Develop product positioning, messaging, go-to-market content, sales enablement, product launches, and integrated campaigns for K-12 education products. Partner with leadership, Product, Sales, and Customer Success to bring capabilities to market. Create compelling long-form and campaign content, manage nurture programs and segmentation, measure campaign performance, and use customer insights to guide marketing decisions.

Lead strategy and execution for Headway’s provider community and content programs. Define member journeys, manage channels and events, build an ambassador program, capture provider stories, and measure engagement to drive business outcomes and provider advocacy.

Develop and manage a long-form video channel focused on Alaska, sustainable seafood, outdoor life, and culinary storytelling. Responsibilities include finding and researching stories, conducting pre-interviews, managing end-to-end production, directing shoots, guiding edits, planning YouTube series and distribution, overseeing short-form content, analyzing performance data, managing two direct reports, and protecting brand integrity. The role requires strong documentary development, production knowledge, creative leadership, and approximately 30% travel.

Develop and refine an AI for Marketing Content course module with a learning experience designer. Create lesson concepts, exercises, Playbook activities, scenarios, and engaging instructional videos covering AI-assisted writing, visual design, video production, content systems, governance, and brand safety. Review course materials, record videos, and provide industry-aligned guidance that helps marketing professionals adopt AI as a repeatable production system.

Own Eve's visibility across AI answer engines by creating citation-worthy content, auditing and optimizing site content and structured data for AI retrieval, tracking AEO metrics, running growth experiments and distribution, collaborating with marketing/PR to place content where citations originate, and managing contractors/agencies for content and technical SEO.

Own Planful’s B2B content marketing strategy, messaging architecture, editorial governance, and full-funnel content production across blogs, web pages, ebooks, whitepapers, social, and customer stories. Partner with marketing, sales, product, creative teams, SMEs, and agencies to align content with segment and account strategies. Manage SEO, GEO, and AIO initiatives, content audits, performance analysis, refresh cycles, and strategic reporting.

Manages creative projects and external creator content production across paid and organic social channels. Develops briefs, coordinates timelines and approvals, supports social content planning, tracks cultural trends, and connects creative performance insights to future content development. Improves creative workflows and uses AI tools to enhance ideation, reporting, content planning, and production efficiency.

Own Feathery’s SEO and B2B content marketing strategy for insurance and wealth management. Research buyer needs and search intent, create and publish thought leadership and solution content, optimize on-page and technical SEO, manage digital PR, and improve AI-search visibility. Collaborate with product and go-to-market teams, publish marketing pages in Webflow, and measure rankings, traffic, engagement, conversions, and pipeline to drive organic growth.

Own WorldStrides’ website content strategy and execution across its main site and program pages. Lead SEO, keyword research, content optimization, editorial planning, CMS publishing, A/B testing, content governance, and conversion-rate improvement. Collaborate with paid media, creative, IT, and development teams to grow organic traffic, improve lead conversion, strengthen user experience, and maintain brand standards. Use GA4, Search Console, and performance data to guide decisions.

Lead Risepoint’s partner content strategy function and a team of approximately 10 across Partner Content and Brand. Establish operating models, workflows, governance, editorial priorities, and cross-channel alignment across an 80-plus university portfolio. Integrate SEO, AEO, GEO, and AI search practices; oversee AI-enabled content production; partner with Analytics on performance measurement; and optimize content for search visibility, AI citations, brand quality, and enrollment funnel impact.

Own end-to-end B2B content strategy across the funnel, including editorial planning, website content, SEO, paid media, nurture campaigns, reports, narratives, and press releases. Manage freelancers and agencies, maintain brand voice, support Sales, and optimize content for traffic and pipeline using analytics, A/B testing, personalization, and AI tools. The role requires strong writing, editing, strategic ownership, and comfort engaging technical SaaS audiences.

Lead Agility Robotics’ global editorial and content strategy, establishing the company as an authoritative voice in humanoid robotics and the future of physical labor. Build a high-performing publishing operation across web, newsletters, social, video, audio, and industry reports. Translate complex technical concepts into compelling narratives, implement AI-assisted workflows, manage cross-functional partnerships, measure content performance, and recruit and mentor an internal team supported by external contributors.

Develop and execute B2B marketing content supporting partner programs, product launches, integrated campaigns, and security-focused audiences. Create blogs, emails, landing pages, customer stories, webinars, solution briefs, videos, sales collateral, and enablement assets. Collaborate with product marketing, channel, demand generation, sales, regional teams, designers, and agencies. Identify content opportunities, manage editorial planning, interview subject matter experts and customers, and repurpose content across channels.

Leads Viral Nation’s content marketing strategy and execution as a demand-generation engine. Owns editorial planning, content-to-conversion pathways, distribution, brand governance, attribution, KPI reporting, and optimization across B2B and B2C audiences. Manages content employees and freelance resources, partners with sales and marketing teams, and uses data, testing, and AI-assisted workflows to generate qualified leads, influence pipeline, and improve content ROI.

Leads B2B content strategy, sales enablement, and content operations to support revenue growth and partner engagement. Creates case studies, white papers, presentations, collateral, website content, and thought leadership materials. Maintains enablement libraries, coordinates cross-functional production, supports events and partner initiatives, and measures content performance. Translates complex technical concepts into compelling business messaging while managing multiple priorities, timelines, and stakeholder reviews.

Own Nebulock’s B2B content marketing engine across blogs, white papers, ebooks, webinars, social media, and product-focused assets. Manage the editorial calendar, collaborate with cybersecurity subject matter experts, translate positioning for executive and technical audiences, support integrated campaigns, and use SEO and performance measurement to increase brand authority, organic visibility, and pipeline impact.

Develop and execute integrated B2B content strategies across the customer lifecycle. Create research-driven thought leadership on AI, human insight, and emerging technologies; produce content across reports, articles, executive communications, customer stories, campaigns, webinars, and sales materials. Collaborate with cross-functional teams, executives, customers, analysts, agencies, and research partners. Translate complex technical concepts into compelling narratives, use AI-assisted workflows, and optimize content based on performance data.

Lead Destructoid’s shift from a website to a multi-platform brand by defining brand identity, launching social-first video and multimedia franchises, growing owned audiences (newsletter, Discord), protecting editorial integrity, and partnering with commercial teams to diversify revenue while owning the content P&L and KPIs.

The Head of Marketing will lead marketing campaigns targeting both veterinarians and pet owners, leveraging data-driven strategies to build brand visibility and drive growth.