Top Senior Marketing Jobs in Richmond, VA

Lead partner integration messaging and go-to-market for technology integrations. Build launch playbooks, craft content and co-marketing assets, enable partners and internal teams, drive integration adoption, identify case studies, and coordinate with Product, Partnerships, CS, and Marketing to amplify "better together" stories.

The Senior Product Marketing Manager will oversee outbound dialer campaigns, crafting messaging, launching products, creating sales content, and driving customer engagement and collaboration across teams.

Lead go-to-market strategy and execution for Jane's AI-powered platform products, drive pricing and packaging, develop positioning and messaging, run cross-functional launches, translate customer insights into product direction, and represent the company at industry events to drive adoption and revenue.

Lead the product-led growth marketing strategy, optimize acquisition, manage a high-performing team, and integrate AI into growth workflows.

The Growth Marketing Director leads growth strategies for customer acquisition and expansion, focusing on product-led growth and cross-functional collaboration.

Lead global marketing strategy and execution across brand, product marketing, digital, content, and events. Manage a central marketing team, own global product positioning and messaging, oversee digital channels and major events, develop sales collateral, and drive marketing-sourced pipeline in collaboration with Sales, Partnerships, Product, and Engineering.

Lead product marketing for Pacvue: define positioning and messaging, develop go-to-market strategies and launches, perform market and competitive analysis, create customer segmentation and personas, collaborate cross-functionally, and produce sales enablement materials to drive product adoption and revenue growth.

Lead integrated marketing and audience experience across Brand, Product, Revenue, Content, Field, and Customer marketing. Translate strategy into unified campaigns, KPIs, and frameworks; manage agencies and cross-functional teams; design multi-channel campaigns and events; own audience segmentation, measurement, and optimization to drive awareness, pipeline, and advocacy.

The Director of Product Marketing leads strategies for the launch of IMVT-1402, coordinating with cross-functional teams, developing market research, and implementing promotional tactics to enhance brand positioning and customer engagement in Graves' Disease.

Lead product marketing for AIStor: define positioning and messaging, build launch and solutions content, enable sales with competitive battlecards and technical assets, and coordinate cross-functionally to drive pipeline for enterprise AI storage.

The Marketing Operations Manager will optimize marketing tech stack for enterprise go-to-market, manage data flows, execute campaigns, and deliver insights to guide strategies.

Lead and build Velsera's marketing function, own corporate brand and messaging, run integrated B2B demand-generation campaigns, manage lead nurturing with Sales, plan tradeshows and events, and develop thought leadership content and collateral to drive leads and market presence.

Lead and execute end-to-end lifecycle marketing across email, SMS, and in-app messaging to drive onboarding, engagement, retention, and win-back. Manage automated workflows, segmentation, A/B testing, and partner with data, creative, and content teams to optimize performance and key metrics.

Lead end-to-end growth marketing to drive pipeline and revenue. Build and optimize full-funnel acquisition, conversion, and lifecycle programs, own channel mix and budget, mentor Demand Gen/Events/Lifecycle teams, align closely with Sales and Product Marketing, and deliver data-driven experiments and attribution to improve funnel efficiency and ROI.

Lead product marketing for Modern Healths multi-product mental health platform: define POV, positioning, messaging, GTM launches, sales assets, competitive differentiation, and solution packaging while partnering cross-functionally with Product, Clinical, Revenue, and Finance to drive acquisition and client satisfaction.

Lead cross-functional marketing and operations strategy projects: generate hypotheses via analytics and benchmarking, plan and execute initiatives, align stakeholders, present executive-ready recommendations, and scale best practices to drive revenue and operational efficiency.

Create technical content and developer-focused assets (blog posts, tutorials, case studies, onboarding, sales enablement) to drive adoption and pipeline. Run webinars, gather developer feedback, support product positioning, and collaborate with Sales, Developer Experience, and Product.

Create technical demos, reference architectures, and workshops that make a complex AI-agent security platform understandable. Gather field and customer feedback, validate AI-generated content for accuracy, enable sales and partners with technical assets, represent the product at events, and support launches and technical positioning across product and marketing teams.

Lead and scale paid acquisition for consumer app growth and merchant lead generation. Own strategy, manage agencies, run and optimize campaigns across major ad platforms, build experimentation roadmaps, manage attribution and reporting (AppsFlyer, GA4, GTM, Salesforce), and partner with Product, Sales, Data, and Creative teams.

Lead go-to-market strategy for Commerce products, define positioning, messaging, and pricing, create launch materials and sales enablement, drive market intelligence, support demand generation and customer adoption, and collaborate with product, sales, and customer success to grow e-commerce and thrift retail solutions.

Own the marketing website strategy and roadmap, align content/design/engineering, run CRO/A-B testing and experimentation, drive SEO/answer-engine presence, analyze analytics and web tagging to improve discovery and conversion, and partner with product marketing and platform teams to deliver a coherent, high-performing web experience.

Lead social-first strategy and execution for Walrus Foundation: manage daily social channels, plan campaigns and launches, run social listening, grow YouTube, coordinate KOLs/creators, support executive communications, activate events, and collaborate across marketing, product, and comms to deliver integrated campaigns.

Manage daily paid search and paid social campaigns for a multi-brand e-commerce platform, overseeing Google and Microsoft Ads, Meta Ads, budgeting, bidding, feed-driven Shopping campaigns, AI-powered optimizations, A/B tests, reporting, stakeholder presentations, documentation, and a complete handoff at engagement end.

Lead self-serve growth for OpenRouter: run paid media, SEO/AEO, conversion optimization, measurement/attribution, and forecasting. Own multi-channel paid budgets, manage agencies, run experimentation and incrementality tests, and partner with enterprise demand gen. Start hands-on and scale the growth team.

Contract interim leader for Marketplaces overseeing Amazon and Walmart operations, media and marketing strategy, agency management, performance analysis, inventory and account health, and cross-functional execution to meet revenue, profitability, and operational goals.