Top Senior Marketing Jobs in Richmond, VA

Own WanderOS’s growth marketing strategy across paid acquisition, SEO, partnerships, referrals, landing pages, conversion funnels, and performance budgets. Run experiments to improve CAC, conversion rates, qualified pipeline, and customer growth. Develop messaging and creative, build KPI dashboards, manage the growth technology stack, and collaborate with Product, Sales, and Lifecycle Marketing.

Own Agiloft’s procurement go-to-market strategy, including positioning, messaging, sales enablement, launches, content, competitive intelligence, customer insights, and analyst relations. Partner with product management to influence roadmap, packaging, and pricing decisions. Build procurement buyer business cases, develop customer advocacy, track program performance, and align product, marketing, sales, demand generation, and enablement around growth initiatives.

Own go-to-market strategy, positioning, messaging, launches, sales enablement, competitive intelligence, and customer research for Juniper Square’s fund administration business. Partner closely with Sales, Product, Customer Success, and Growth Marketing to accelerate pipeline, upsell, cross-sell, and adoption. Maintain expertise on fund administration buyers, experts, reference clients, and market dynamics while using AI tools to improve research and content production.

Leads performance marketing strategy, a $20M+ annual media budget, and a team across paid social, creator, influencer, direct mail, affiliate, and emerging acquisition channels. Responsibilities include optimizing full-funnel campaigns, analyzing customer and financial metrics, designing experiments, forecasting performance, managing agencies and vendors, and partnering cross-functionally to drive scalable customer acquisition and revenue growth.

Own and scale lifecycle marketing programs across Docker’s Container and AI products. Build email and in-product campaigns, automate PQL and renewal motions, validate audiences and usage signals, manage suppressions, perform QA, monitor launches, troubleshoot data issues, translate technical signals into messaging, and operationalize reporting. Partner with data, sales, renewals, design, and agency teams while sequencing priorities into a scalable lifecycle roadmap.

Lead product marketing strategy for Cents’ growing software product suite. Responsibilities include audience research, ideal customer profile definition, go-to-market planning, product positioning and messaging, launch management, sales and customer success enablement, and competitive intelligence. The role partners closely with the VP of Marketing and product team while building marketing systems and leading strategic initiatives.

Develop and execute product marketing strategies for semiconductor timing solutions. Partner with customers, sales, engineering, and marketing teams to identify opportunities, secure design wins, create technical and business collateral, deliver training, analyze markets and competitors, forecast revenue, and translate customer needs into product requirements. Responsibilities also include pricing, business planning, product lifecycle support, and customer engagement across data center, cloud, communications, consumer, and automotive markets.

Leads brand partnership marketing strategy, sponsorship development, and end-to-end activation programs across live events and marketing initiatives. Oversees partner relationships, earned media, customer acquisition, go-to-market alignment, budgets, performance measurement, and ROI reporting. Collaborates cross-functionally with brand, creative, social, analytics, communications, and agency teams while coaching a team and presenting recommendations to senior leadership.

Lead end-to-end email and SMS marketing campaigns, including strategy, template development, segmentation, deployment, compliance, A/B testing, and performance analysis. Use Salesforce Marketing Cloud and Attentive to create personalized, data-driven messaging. Coordinate with content, design, and marketing teams, manage campaign timelines and KPIs, support channel integrations, and present insights to stakeholders while improving engagement and conversions.

Leads email and SMS marketing strategy, campaign execution, segmentation, automation, compliance, analytics, and performance optimization. Manages and mentors marketing strategists and specialists while collaborating with content, design, IT, and marketing teams. Oversees Salesforce Marketing Cloud and Attentive campaigns, develops data-driven insights, improves workflows and engagement, and presents results to senior executives. Requires occasional travel to Nashville.

Lead product marketing for Stripe’s Revenue suite, including Billing, Invoicing, Tax, and Revenue Recognition. Develop product narratives, customer insights, go-to-market strategies, demand-generation partnerships, cross-product packages, sales enablement, and commercialization plans. Collaborate with Product, Engineering, Sales, Partnerships, and Marketing teams while using data to identify opportunities and communicate technical product benefits to business and finance audiences.

Own end-to-end product marketing for assigned Unity product areas and launches. Develop positioning, messaging, go-to-market plans, audience definitions, sales enablement, partner marketing, competitive intelligence, and developer-focused content. Measure launch performance and translate customer feedback into actionable insights. The role requires independent execution, strong technical writing, comfort with ambiguity, data literacy, and practical use of AI tools. Game production, developer-platform, AI/ML, partner marketing, and contract experience are advantageous.

Build Mimica’s product marketing function and own product positioning, messaging, go-to-market strategy, launches, market research, customer narratives, sales enablement, and marketing collateral. Partner closely with Product, Sales, Content, Demand Generation, and other teams to translate technically complex AI and enterprise software capabilities into compelling stories for varied industries, personas, use cases, and customer segments.

Lead CatholicVote’s marketing presence across social media, grassroots advocacy campaigns, events, sponsorships, and field activations. Develop high-impact campaigns, oversee social and graphic design teams, manage vendor and partner relationships, and communicate with executive leadership. The role requires strong social strategy, event execution, team leadership, and alignment with Catholic culture and mission.

Develops and manages marketing strategies for a portfolio of financial advisor teams across the Northeast. The role analyzes growth opportunities, creates marketing plans and budgets, monitors performance, recommends actions, and drives advisor accountability. It partners with Practice Management, Advisor Marketing Specialists, Corporate Marketing, and other stakeholders to coordinate execution. Responsibilities include Salesforce and dashboard analysis, documentation, presentations to leaders and advisors, budget optimization, cross-functional initiatives, and testing AI-enabled marketing tools. The position is remote with approximately four to six annual trips.

Leads senior-level, social-first strategy across influencer, community, earned, experiential, and owned channels. Translates cultural, qualitative, and quantitative insights into measurable client and business growth strategies; presents recommendations to executive stakeholders; leads pitches, RFPs, and expansion opportunities; mentors strategists; manages major workstreams; and collaborates across creative, talent, accounts, media, community, and measurement teams.

Leads global product marketing for PAYG phones, including positioning, portfolio strategy, launches, GTM execution, campaigns, digital acquisition, customer journey optimization, market intelligence, sales enablement, and cross-functional coordination. The role supports country teams and partners across emerging markets while optimizing marketing performance, customer adoption, usage, renewals, and revenue growth.

Oversee day-to-day client programs, manage influencer strategies, and coordinate campaigns while fostering client relationships and team development.

Develop strategic messaging and polished website copy for B2B clients, especially technology, SaaS, cybersecurity, AI, and healthcare companies. Responsibilities include creating positioning frameworks, value propositions, messaging pillars, website content, headlines, calls to action, and persona-specific messaging. Conduct client discovery, competitive research, and stakeholder interviews; collaborate with designers, developers, strategists, and SEO specialists; edit existing copy; and ensure all deliverables are clear, accurate, differentiated, conversion-focused, and on-brand.

Leads marketing strategy and client engagement across multiple accounts, primarily in B2B technology, healthcare, SaaS, and professional services. Develops demand generation campaigns, guides messaging and campaign direction, leads client strategy meetings, reviews deliverables, manages internal specialists, analyzes performance, and identifies growth opportunities. The role requires strong strategic marketing leadership, client-facing communication, team guidance, data-informed decision-making, and campaign expertise across content, email, paid media, and digital marketing.

Drive product marketing and go-to-market strategy across Arcadia’s energy intelligence solutions. Responsibilities include developing buyer personas, segmentation, positioning, packaging, pricing, sales enablement, competitive research, product launches, and roadmap insights. The role partners with sales, product, customer success, engineering, and customers to communicate product value, support adoption, and expand into target markets.

Own Stay AI’s market positioning, product marketing, sales enablement, content strategy, and competitive narrative. Create messaging, sales collateral, product launch stories, and channel content while partnering with the CEO, Sales, and Product teams to drive pipeline. The role requires hands-on copywriting, marketing experimentation, CRM proficiency, AI-assisted content production, and strong understanding of B2B SaaS sales motions.

Lead partner marketing programs for standards organizations, content publishers, resellers, and channel partners. Develop co-branded campaigns, enablement materials, webinars, events, messaging, and product launch activities. Collaborate with Sales, Product Marketing, Partner Management, and regional teams to drive partner engagement, pipeline, revenue, and global campaign execution. Track performance, ROI, sourced pipeline, MDF usage, and partner activation while supporting co-selling and account-based marketing initiatives.

Own Archive’s account-based marketing strategy across approximately 300 target brands. Build buying-committee maps, monitor account and stakeholder signals, orchestrate personalized email, LinkedIn, paid, direct-mail, event, and referral plays, and partner closely with AEs. The role owns ABM pipeline targets, campaign systems, AI-driven workflows, marketing technology, attribution, paid account targeting, reporting, and outbound content quality. It requires strong writing, creativity, sales collaboration, data literacy, and hands-on execution.

Leads multi-channel lifecycle marketing across email, SMS, and in-app messaging. Develops personalized campaigns using Liquid and Mustache, configures webhooks and event-based journeys, segments audiences, and partners with Product, Data, Martech, Engineering, content, and design teams. Builds and tests campaigns, monitors performance, ensures GDPR, CAN-SPAM, and SMS compliance, and optimizes engagement and conversions through analytics and experimentation.