Top Senior Marketing Jobs in Phoenix, AZ

Lead end-to-end GTM and localized launch campaigns for Oscar's ICHRA product. Translate plan features into messaging, create sales enablement, manage cross-functional product launches, track campaign and channel performance, ensure regulatory and brand compliance, and support broker adoption and member enrollment.

Lead product marketing for developer-focused AI tooling: craft sales narratives, enablement assets, and content that translate technical capabilities into business value. Partner with sales, engage customers and partners, run webinars, attend events, and accelerate pipeline through targeted plays and positioning for developer and platform engineering audiences.

Lead development and execution of scalable regional and select national B2B marketing programs to drive new business, retention, cross-sell, pipeline growth, and ROI. Partner with regional leadership and sales to localize national initiatives, establish frameworks for adoption, analyze campaign performance and KPIs, and align budgets and priorities across regions.

Own and scale full-funnel performance marketing and ABM for enterprise buyers: run paid campaigns (LinkedIn, Google, industry channels), build attribution and pipeline reporting, run experimentation, optimize website/landing conversions, support events, and maintain the martech stack to drive measurable pipeline and ROI.

Work with research and engineering teams to design realistic marketing tasks, create reference solutions, and evaluate AI/LLM outputs with structured rubrics. Maintain evaluation guidelines, ensure dataset quality, and collaborate with SMEs to improve AI model performance on marketing challenges.

Design evaluation rubrics and scoring frameworks for marketing deliverables, assess AI-generated and human-created marketing work with evidence-based judgments, provide written justifications, and iterate with stakeholders to improve consistency and scoring quality.

Lead strategy, execution, optimization, and analysis of integrated paid digital campaigns across search, social, display, and ABM. Build reporting dashboards, run A/B tests, ensure tracking/tagging, present insights to clients, and collaborate with cross-functional teams to improve acquisition and conversion performance.

Freelance SME to review, validate, and refine a four-course Coursera specialization on marketing measurement and experimentation. Responsibilities include outline and script reviews, on-platform QA in Coursera staging, ensuring Meta-product accuracy, verifying experiment setups, drafting copy, and optionally creating screencasts. Project capped at ~80 hours and requires hands-on Meta platform access.

Lead product marketing for a technical B2B SaaS FinOps platform: define positioning and messaging, own go-to-market for launches, create content and sales enablement, analyze competitors, engage customers and analysts, and drive adoption and pipeline while building the function from the ground up.

Design and execute lifecycle marketing strategies and journeys to recruit providers, drive patient signups and sessions, and activate partners. Own campaign setup, testing, analytics, and reporting. Build and QA dynamic email/SMS templates with templating logic and HTML/CSS. Partner with Product and Engineering to define event tracking, APIs, and webhook integrations. Manage marketing automation platform configuration (Iterable/HubSpot) and scale MarTech while ensuring HIPAA compliance.

Own market intelligence for health and wellness verticals: track trends and competitors, build annual market strategies, produce research assets to inform marketing and GTM, support partnerships, align cross-functional execution, contribute to executive reporting, and write proposals to secure leadership approval.

Lead product marketing for premium content, proprietary data, and Tegus Expert Call Services. Own positioning, messaging, launches, GTM strategy, and sales enablement. Partner with Product, Sales, Customer Success, and Competitive Intelligence to drive awareness, adoption, pipeline, and expansion. Build and grow a high-performing PMM team, run market/customer research, translate complex capabilities into role-based value props, and create sales assets and operating rhythms to connect GTM with product.

Build and manage scalable post-sale customer marketing programs across onboarding, activation, adoption, value realization, modernization, renewal readiness, and expansion. Use product usage, customer health, education engagement, and intent signals to segment partners, trigger lifecycle communications, align cross-functional handoffs, and measure program impact on retention, expansion, and ARR.

Lead and execute a hands-on B2B SaaS marketing function: define strategy with the CEO, manage contractors, build marketing ops (HubSpot, analytics, attribution), run acquisition across paid/organic/lifecycle/partnerships/events, evolve brand and website, hire and scale an internal team, and measure ROI to iterate growth.

Lead marketing operations by building scalable systems, processes, and playbooks to plan and execute campaigns. Manage cross-functional coordination, timelines, launch readiness, measurement frameworks, dashboards, budget and resource planning, and continuous process improvement to ensure campaigns launch and perform effectively.

Executive leader to own global marketing strategy and GTM for an API-first fintech. Build an AI-native marketing function, drive inbound pipeline and PLG, own brand positioning for technical audiences, align with Sales and Product, and measure marketing investments against pipeline and revenue KPIs.

Lead positioning, GTM strategy, and growth for advanced hosting products (VPS, Dedicated, Cloud). Drive upgrades and revenue, create content and enablement, partner with Product/Sales/Growth, and use market and customer insights to inform roadmap and pricing.

Lead patient-focused product marketing: own patient research and segmentation, positioning and messaging, lifecycle and onboarding experiences, go-to-market for product and service launches, and measurement (A/B tests, funnel metrics). Bridge product and patient insight to inform roadmap, partner with growth, brand, clinical and operations, and ensure compliant, trust-preserving patient communications that improve activation, retention, and conversion.

The Director of Marketing will develop and execute marketing strategies, lead demand generation programs, and collaborate with various teams to align marketing efforts with business goals at DealerBuilt.

The Fractional CMO will lead marketing strategy, enhance brand visibility, optimize acquisition funnels, and foster collaboration for measurable growth.

Lead and execute marketing strategies to enhance visibility and engagement, oversee campaign development, analyze performance metrics, and mentor team members.

The Senior Product Marketing Manager will develop and execute product launch strategies, create messaging, collaborate with teams, and manage launch logistics to enhance product positioning and engagement.

Lead growth marketing for CoLab's Top 100 major accounts to drive expansion and new-business pipeline. Build and test account-specific plays, coordinate cross-functional campaigns (events, webinars, digital, content), partner closely with Sales and Customer Success, and scale repeatable programs targeting senior stakeholders.

The Strategic Marketing Manager will develop and own the marketing strategy for business growth, lead demand generation, and oversee product marketing efforts to boost pipeline and revenue.

Own the technical narrative for Kong's AI connectivity products, become a hands-on product expert, create technical content (white papers, demos, battlecards), enable sales and field teams, shape AI roadmap with market insights, drive category creation and integrated demand-gen campaigns, and monitor competitive landscape to support positioning and wins.