Top Senior Marketing Jobs in Philadelphia, PA

Leads U.S. web operations, UX strategy, multi-brand design system governance, and digital discoverability across consumer and healthcare professional portals. Owns web roadmaps, Jira backlogs, capability prioritization, accessibility, compliance, experimentation, and Legal/Regulatory alignment. Partners with Marketing, IT, Design, Development, and external agencies to improve digital experiences, streamline workflows, train stakeholders, and advance AI-search-ready content and web standards.

Leads global pharmaceutical content marketing and communications for launch brands, including creative execution, content development, agency management, medical-legal review, digital asset governance, campaign guidance, congress and medical education content, and content lifecycle management. Partners with global brand teams and markets to scale compliant content reuse, adopt AI and technology enhancements, and support the Content Accelerator operating model.

Owns brand integration for global firms, ensuring consistent visual identity, content, campaigns, and marketing assets across markets. Leads integration plans, quality assurance, localization, stakeholder coordination, governance, vendor delivery, and onboarding. Partners with brand, campaign, digital, and website teams to maintain global standards while accommodating local market needs and ensuring smooth transition into business-as-usual operations.

Leads brand integration for acquired firms, ensuring consistent visual identity, messaging, campaigns, digital content, and marketing assets across global markets. Owns integration plans, quality assurance, localization, brand governance, stakeholder coordination, vendor oversight, risk management, and transition into business-as-usual operations. Provides onboarding and guidance to marketing teams while maintaining records of brand decisions, approvals, exceptions, and outstanding actions.

Develop and execute B2B marketing strategies, campaigns, content, sales enablement, digital programs, and industry events for public fund services. The role targets ETFs, mutual funds, and retail alternatives, translating technical and regulatory topics into market-facing materials. Responsibilities include account-based marketing, competitor monitoring, budget support, campaign performance analysis, stakeholder collaboration, and lead nurturing. Travel may be required up to 10%.

Leads global marketing capabilities for Dow’s Coatings & Adhesives business. Conducts market and competitive research, analyzes customer and value-chain performance, identifies market opportunities, and creates Power BI dashboards. Partners with marketing, sales, field marketing, and commercial teams on insights and market-plan execution. Supports digital demand generation initiatives, including L&OM pipeline development, and applies AI-enabled tools and modern marketing technologies across global teams.

Develops and implements marketing and sales-support strategies for assigned products and market segments. Responsibilities include creating marketing plans and presentations, conducting market and product research, supporting sales teams, developing promotional strategies and materials, assessing competitiveness, and identifying opportunities for new products or enhancements. Collaborates with management, sales, and technical teams to achieve business goals.

Develops and executes integrated marketing, communications, digital campaigns, content strategy, media relations, events, and brand initiatives for a law firm. Responsibilities include managing website and social content, creating attorney and practice materials, coordinating webinars and events, supporting thought leadership, managing Google Ads and SEO, analyzing campaign performance, and evaluating marketing technologies. The role collaborates with attorneys, leadership, vendors, and marketing colleagues while managing multiple projects and deadlines.

Develop and implement marketing strategies, campaigns, social media initiatives, trade show programs, newsletters, press releases, and promotional materials. The role gathers market and customer data, supports branding, advises sales teams on marketing tools, proofreads collateral, and coordinates cross-functional projects. It requires strong organizational, communication, proofreading, creative, and problem-solving skills, along with proficiency in Adobe Creative Suite, Microsoft Office, CMS platforms, HTML, social media, and Constant Contact.

Owns SEO, conversion rate optimization, technical web delivery, experimentation, and directory data quality across 200+ websites. Leads web projects, coordinates with IT and developers, manages Optimizely testing, analyzes GA4 and other marketing data, and translates insights into optimization recommendations. Manages and mentors analysts while partnering with Content, Paid Media, Brand, and Email Lifecycle teams.

Owns product marketing strategy and business outcomes for strategic events. Develops audience insights, positioning, messaging, content, promotional campaigns, attendee journeys, speaker programs, and sales enablement. Partners with Marketing, Sales, Events, and Revenue Operations to drive registration, engagement, follow-up, and measurable business results. Reviews performance data and feedback to improve future events. Requires frequent travel and occasional evening or weekend work.

Oversee events, campaigns, digital marketing, marketing systems, content, collateral, and branded materials. Manage trade shows, webinars, sponsorships, HubSpot campaigns, WordPress content, SEO support, social media coordination, event budgets, performance reporting, awards submissions, and branded merchandise. Partner with leaders, agencies, and vendors to maintain brand consistency, data accuracy, and timely execution.

Leads non-personal promotional marketing strategy and execution for a GSK oncology brand, primarily targeting healthcare professionals. Responsibilities include developing brand plans, managing agencies and digital tactics, overseeing media buys, analyzing data, optimizing resources, defining KPIs, coordinating cross-functional partners, and ensuring compliance with pharmaceutical marketing codes. The role supports web, social, mobile, patient, and healthcare stakeholder marketing initiatives in a hybrid Philadelphia setting.

Leads digital marketing strategy and execution across paid media, websites, digital retailing, OEM programs, and third-party platforms. Oversees agencies and vendors, optimizes website conversion and lead generation, analyzes performance and ROI, and partners with dealership leadership to align marketing with sales objectives. Manages and mentors two direct reports while evaluating new technologies and channels to improve customer experience and marketing effectiveness.

Own client acquisition performance across Meta advertising, strategy, direct-response copy, creative testing, funnel tracking, and client relationships. Manage multiple accounts, optimize campaigns toward appointment and conversion targets, lead performance calls, troubleshoot pixels and automations, develop VSL scripts and messaging, and identify improvements across the funnel. The role requires strong analytical, communication, copywriting, and client-retention skills, with preferred experience in financial services and performance marketing agencies.

Own a portfolio of client accounts and drive performance across Meta advertising, client strategy, direct-response copywriting, video sales letter scripts, creative testing, tracking, and funnel execution. Manage campaigns toward appointment and acquisition targets, lead client communications, analyze performance data, troubleshoot pixels and automations, and collaborate on creative development to improve lead quality, conversions, and client retention.

Lead global marketing and business development for the Technology sector: set strategy, manage a global M&BD team, drive pitching/RFPs, run campaigns, events, sponsorships, client development, internal knowledge sharing, and coordinate sector-wide communications to grow client engagement and market positioning.

Owns a portfolio of client accounts and drives performance across Meta advertising, client strategy, direct-response copywriting, video sales letter scripts, creative testing, tracking, and funnel execution. The role manages campaigns toward appointment and acquisition targets, leads client communications, troubleshoots integrations and conversion tracking, and supports retention through data-driven recommendations and performance improvements.

Own a portfolio of client accounts and lead performance marketing strategy across Meta advertising, direct-response copy, video sales letters, creative testing, funnel tracking, and appointment-generation campaigns. Manage budgets, optimize performance against acquisition targets, lead client calls, prepare reports, troubleshoot pixels and marketing automations, and collaborate on creative execution. The role is accountable for client performance, retention, communication, and measurable improvements in lead quality and conversions.

Own a portfolio of performance marketing client accounts end to end. Responsibilities include managing Meta lead-generation campaigns, optimizing budgets and acquisition metrics, leading client strategy calls, writing direct-response ad copy and video sales letter scripts, developing creative tests, troubleshooting pixels and conversion tracking, configuring Calendly and Zapier workflows, and diagnosing funnel performance issues. The role requires accountability for client results, retention, lead quality, booked appointments, and campaign profitability.

Owns client accounts and performance strategy for Meta lead-generation campaigns. Responsibilities include media buying, campaign optimization, direct-response copy and video sales letter scripting, creative testing, client communication, conversion tracking, funnel troubleshooting, Calendly and Zapier integrations, reporting, and retention-focused strategic recommendations.

Coordinates business development and marketing activities for the Intellectual Property and Technology practice, including pitches, RFPs, legal directory submissions, client events, research, reporting, content development, budgets, and onboarding. The role requires strong writing, editing, organization, project coordination, deadline management, and collaboration with attorneys and business professionals. It supports patent litigation-related business development and uses litigation research, CRM, and marketing technology platforms.

Leads client-focused proposals, qualifications, presentations, campaigns, branded content, communications, and event support for Gilbane’s Mid-Atlantic Division. Partners with business development and local leadership to create compelling narratives, maintain brand standards, research markets, and increase visibility. Manages digital assets, marketing data, jobsite content, and concurrent deliverables while mentoring junior team members and supporting AEC industry initiatives.

Leads customer-centric marketing advisory engagements, including customer behavior analysis, segmentation, journey analysis, campaign development, marketing automation, and performance optimization. Develops client marketing and customer experience strategies using Adobe Campaign and Adobe Marketo Engage. Guides cross-functional teams through complex problems, applies systems thinking and AI-enabled tools, manages client relationships, validates outcomes, and coaches diverse teams to improve engagement, loyalty, and revenue growth.

Supports asset management industry marketing and business development through growth planning, event sponsorships, lead generation, thought leadership, website and collateral oversight, competitor research, CRM tracking, internal communications, and client experience initiatives. The role collaborates with market leaders, business development, and firmwide marketing teams to manage campaigns, relationships, proposals, and strategic go-to-market activities.