Top Marketing Jobs in Madison, WI

The Product Marketing Manager leads go-to-market strategy for Science products, collaborates across teams, conducts market research, develops positioning, and supports sales enablement and campaign strategies.

The Integrated Marketing Director will lead marketing strategies for universities, manage a marketing team, track performance insights, and ensure brand alignment while fostering relationships with clients and stakeholders.

Lead product marketing for Go Fish Digital: define positioning and messaging, run go-to-market plans and launches, build sales enablement, perform customer and competitive research, align cross-functional teams, and measure and optimize product marketing outcomes.

Lead Brand, Growth, and Experiential Marketing for the Mapping Applications Division. Build and scale a marketing organization, drive organic-first growth, own subscriber lifecycle (acquisition, activation, retention, reactivation), architect the martech stack, apply AI and agentic automation, develop experiential community programs, and partner with Product, Engineering, and Editorial to inform product and marketing strategy.

Oversee marketing automation, email strategy, and lead management using Marketo. Manage a team and improve program performance through AI.

Own execution and performance of paid social and paid media campaigns (Meta, Google, LinkedIn, YouTube, Bing). Manage budgets, optimizations, reporting, client communication, and strategy across full-funnel eCommerce and lead-gen campaigns. Leverage data, AI, and Power Digital's Nova platform to drive direct-response results and present actionable insights to stakeholders.

Manage and optimize lifecycle email programs across 50+ newsletters and 3M+ subscribers. Build segmented journeys, run A/B tests, analyze performance, partner with stakeholders to grow engagement and monetization, and responsibly use AI tools to accelerate planning and reporting.

Execute digital marketing and communications across social, email, blog, and other channels. Create and publish content, manage campaign calendars, track performance metrics, support email automation, collect customer feedback, and coordinate with internal teams and vendors to drive brand awareness, user growth, and product adoption.

Execute day-to-day digital marketing across social, blog, email, and other channels. Draft and publish content, manage campaign calendars, track engagement metrics, support email automation, collect customer feedback, coordinate with teams and vendors, and ensure brand-aligned messaging to drive awareness, user growth, and product adoption.

Support partner marketing and alliance engagement for Microsoft and other partners: create partner-facing communications, coordinate joint campaigns/events, maintain content/assets, track deliverables, and align partner activities with sales and business priorities to scale repeatable partner marketing motions.

Lead marketing strategy and performance for the Nurse Practitioner segment across awareness, acquisition, engagement, and retention. Use customer insight and analytics to set positioning, campaigns, offers, and lifecycle programs; partner with channel teams and agencies; prioritize testing and measurement; and manage and develop a team of marketing managers and coordinators.

Lead product marketing for an AI-native B2B SaaS real estate platform. Define positioning, messaging, launches, enablement, and PMM systems; translate complex AI, data, and automation capabilities into clear buyer and field-facing stories; partner with Product, Sales, CS, GTM AI, and executives to drive adoption, retention, and scalable go-to-market operations.

Lead marketing strategy and execution for Distributed Power in the Americas: market research, pricing analysis, product roadmap input, channel and launch support, customer insights integration, cross-functional coordination, and mentoring junior marketers to drive commercial performance and growth.

Own go-to-market and adoption campaigns for developer-focused product areas: build lifecycle campaigns, design and optimize web pages, produce case studies and enablement, gather market insights, and run creative brand projects. Lead end-to-end product launches, collaborate across Product, Sales, and Marketing, and optimize self-serve funnels to drive activation, retention, and revenue.

Own RevenueCat's organic and AI-driven discoverability by mapping audience queries, creating and commissioning high-value content, optimizing product pages/docs/YouTube for search and citation by LLMs, and measuring traffic outcomes. Work cross-functionally with product marketing, DevRel, docs, and content teams to prioritize, brief, and deliver discovery-focused content that grows top-of-funnel organic and AI traffic.

Lead and build Fleetio's product marketing and GTM commercialization function. Create repeatable launch frameworks, positioning, messaging, pricing, sales plays, and enablement. Align Product, Sales, Marketing, Customer Success, and Partners; hire and grow a commercialization team; establish operating rhythms, templates, and metrics to drive adoption, pipeline, and revenue.

Lead customer expansion and retention marketing for a B2B SaaS platform. Build and execute cross-sell, upsell, events, webinars, advocacy, and account-based campaigns; measure impact and partner with sales, product marketing, and operations to drive expansion revenue and customer advocacy.

Lead integrated B2B digital demand generation across North America: plan and execute multi-channel campaigns (paid, email, web, social, events), coordinate cross-functional partners, manage project plans and assets, analyze performance and ROI, optimize campaigns, support pipeline growth, and enable field teams.

Create on-brand graphics, write B2B copy for DTC ecommerce, execute social content across LinkedIn/YouTube/X, use AI tools for ideation and production, maintain brand consistency, and support email and video editing needs. Start as a 3–6 month 1099 contract with intent to convert to full-time.

Lead and build Swyfft's marketing function to define brand strategy, drive agent and broker distribution growth, oversee digital and content marketing, translate underwriting into clear product storytelling, manage events and budgets, and provide market intelligence to support expansion in CAT-exposed regions.

Lead PandaDoc’s content strategy and roadmap across formats (video, tools, webinars, customer stories). Partner with SEO, PMM, CX, and Brand Studio to produce and measure content that drives top-of-funnel attention and connects to pipeline and revenue. Set AI practices for content production, manage external contributors, and report performance to leadership.

Lead strategy and execution of performance marketing across owned channels to drive pipeline and revenue. Partner with Sales, Product, Analytics, and Creative to build lifecycle programs, segmentation, attribution, and CRM automation. Own budgets, forecasts, MQL/SQL definitions, experimentation, and team leadership to improve conversion, cross-sell, and revenue outcomes.

The Senior Marketing Specialist will develop and execute communication strategies to align with business priorities and enhance internal and client communications. This role involves translating technical messages into clear content to support marketing and business development efforts while managing multiple communication campaigns and channels.

Lead and coordinate multi-platform campaigns and production schedules, translate executive goals into operational plans, supervise department managers, manage budgets with the CFO, allocate resources, evaluate partnerships, develop workflows, resolve operational and personnel issues, and report progress to executives. Volunteer role requiring consistent communication and 5–10 hours per week; submit a work sample.

Early-career marketing role owning growth experiments: drive discovery through content, SEO, paid channels; write buyer-focused content; run and measure experiments; collaborate with founder to refine product messaging.